and just dial it up. social media giant instagram has even redesigned their interface and put shopping front and centre. what we are making available to businesses is to help make their content, their existing content, shopable. if you're posting a beautiful image, you know, and there is an item that's available for purchase within that, make that shopable, make that actionable. 90% of people on instagram follow a business and people come to our platform to be inspired by new brands and to find new products — that's what they want to do on instagram. instagram, tiktok, facebook and others are letting businesses take customers to check out within their platforms, so they can pay without ever having to leave the apps. but what do the social media companies get from this deal? well, the answer, as always, is collecting even more