data about your habits. now that social media platform knows your payment details, they also know the types of things that you buy, they know more about your decision—making process, and it allows them to provide advertisers with even more targeted information. so you may have tuned into a live shopping channel before or you may never have even seen one, but get used to it because live—stream shopping is vital to the social media giants�* strategies. but it's been souped up for a new generation with influencers, interactivity and fast payments. this model is already massively successful in china. and even kim kardashian has had a go. thank you for tuning in! so, unsurprisingly, the us tech giants are waking up to its potential. one of the most powerful aspects of social media is that it's