at the warm reception. i'm even shocked. yeah, very shocked. and every barbie needs a ken. this one played by actor ryan gosling. look around. you know, it's this is it's pretty unique. not if mattel�*s business plan succeeds because it reportedly has 45 films in development based on its huge catalogue of toys like hot wheels, barney the dinosaur and polly pocket, each with some big names attached to direct. increasingly, studios and streamers are really looking for existing intellectual property concepts and characters that audiences are already familiar with as a kind of incentive or an assurance that they will actually show up to watch the thing when it comes out. marvel cinematic universe is the most successful franchise in the world, followed by star wars, both owned by disney. marvel has done for superheroes. mattel wants to do for toys, but can it pull it off? you know, that's certainly an aspirational model for them. i think they're looking to that