it's really hard to trust the platforms. you know, changes are being made every single day to the algorithms, how our content is being served to our audiences and it's often done in a very hard to read, almost like black box algorithmic way, which is hard to decipher and decode and you often second—guess yourself and what you're doing. am i doing something wrong, why are my videos not performing very well any more? it can take a very big toll on your mental health as well so i think opportunities for creators to, kind of, regain that connection with their audience in a more direct way is something that's going to be really beneficial going forward. we have talked about making money via social media, but of course, for every well—intentioned musician, there is someone perhaps with slightly darker motives. i have been speaking to cath, who is a reporterfrom the bbc panorama programme.