They doubled the price of it. There was a lot of attention brought to it. They reduced the price and brought out a generic. It has made everybody take a look at the industry of drug pricing. They do a good job of sort of explaining just how crazy drug pricing has become and how hard it is to fix the problem. Of course, epipens, it is widely used with people with terrible allergies, including myself. And it is necessary. It is also especially necessary for kids who have a lot of allergies. It used to be that you could get two epipens for 100 apiece. Now, 600 is a lot. What peter shows in the story is just how hard it would be to fix this. Which is sort of the excuse that the ceo of mylan made. What she was saying, the ceo was saying, you cannot they did not expect regular people to be paying 600. It was sort of the price that they were charging insurers and drug benefit managers. And the idea was that there would be negotiations. If you dont have insurance, or if you had a height inevitable Insurance Plan a high deductable Insurance Plan, you could shell that yourself. Carol you take a look at what is going on in brazil. The official impeachment of the president , or former president. Brazil, their economy has been in recession for the last two years. Ellen it has been in incredibly bad shape. Oddly, or maybe not so oddly, the stocks are going up in the up and the currency has gotten stronger because people think any change will be good change. The new president has brought in more typical economists, more orthodox economists, and the idea is that it has to get better now. Carol right. There are concerns that there could be watered down economic reforms, that would not be great for the country . Ellen the idea is can they get all of the reforms through. The economy was so based on subsidies, can you take them all away . And so the question is can he do what he says he is going to do and will be economy will back . Carol lets talk about the cover story. I love this color cover sto ry. It is all about amazon and their move to control that last mile of shipping. They are going after ups and fedex it sounds like. Ellen anyone who orders from amazon wonders how did it get here . If you are a prime member, how did it get here so quickly . The question is, how is it possible to do it when their number of packages keeps going up and up and ups and fedex can handle only so much . We go behind the scenes and looks at amazons plans for the future, and how they are gearing up to deliver packages. Carol right, and it all starts in a town in ohio. This company has been quiet moving into the Delivery Area in terms of planes and buying into companies. Talk to us about what they have been doing . They are very secretive. They are very quiet. And so, they have been as quiet as a big company can be. Initially, the place where i started to pay attention, they were building these stations around the country starting in 2013 feeding packages into the Postal Service to get away from ups and amazon. Once they have the fulfillment centers, from there they were able to create these delivery stations where they feed packages and hand them off to these local carriers. In they created these prime now hubs where they have all the stuff like they do it by at walgreens or at 7eleven. In a lot of places you can get things in two hours for nothing. Carol that is so cool about prime. Amazon prime is today delivery or something . Free delivery. But if you live in certain parts of new york, seattle, you can get things in two hours for free and you can get it and an hour for 7. 99. Web, it is this happening in the u. K. In germany and it is much bigger than a lot of people realize. When i started leasing the planes, thats when the lightbulb went off. David what is going in wilmington, ohio . They are so secretive i did not think they would talk. I want to just go out and talk to people out there. You have this little town. It is about 35 miles southeast of dayton. For many years, it was the hub for airborne express and then dhl bought airborne express and they ran a hub out of there. In 2008, dhl decided they were not going to compete with ups and fedex in the united states. A lot of people lost their jobs. Last fall, a rumor started going around there was another company out of the airport and they were wrapping their packages and in black plastic so people could not see them. And they were referring to it as project archangel. [laughter] but it was a small town and the rumors got around and became a big story. Everybody got really excited because they had not been doing all that well out there. That is going to be the hub for amazon. Carol when does everything kind of start going up and running in wilmington, ohio . It is already happening. David jeff bezos who founded the company has been obsessed from the very beginning and he cares a lot about the delivery side of things. He said, you know, on a number of occasions, he could never imagine a customer wanting fewer products and less selection, higher prices, or slower delivery. I think he flips it around. [laughter] not wanting faster delivery. That has been something he has been thinking about for a long time. It took them awhile early on, they had issues during the holidays getting packages out of the door out of their fulfillment centers. In the last couple of years, that is what they have been thinking about. They are concerned about the system not being able to support their volume. So they have to take matters into their own hands. So, this year, they are expected to ship seven billion packages. In four years, it will be nearly 13 billion. How are they going to get all those boxes to peoples homes . If they cannot count on ups, they will do it themselves. Carol i asked about his take on prime air. We sent a photographer to shoot this big event amazon was having to show off their new planes. We saw the new planes, they look exactly how you would expect. They have a big amazon prime logo on the side. It did not seem like an interesting way to go for the cover. So we came up with a silly concept, which is jeff bezos making a plane out of the box like a child would. Carol he did not actually crawl into the box . No, he did not. That is the beauty of photoshop. When we dont get cooperation from our subjects carol you can do what you want. Tell us about the cover, where did you get this shot . It was him onstage at some conference. Maybe somebody cracked a joke, but when we saw it, we had to use it. Carol any other ideas in terms of this . A couple others. There was a plane made out of an amazon box. Something to have jeff bezos animated special. Carol up next, how an m. I. T. Professor is helping wall street traders control their emotions. Plus, the former Goldman Sachs banker who is betting his career on donald trump. That is ahead on Bloomberg Businessweek. Carol welcome back to Bloomberg Businessweek. Im carol massar. You can also find us on radio on sirius xm channel 119 and on am 1130 in new york. Am 1200 in boston. Am 960 in the bay area. In the markets and finance section, banks are storing the use of data from body sensors, phone calls and emails to identify top traders. It is a strategy developed by a professor at m. I. T. For at least 15 years, angelo has been studying the connection between physiology and risktaking. And in this case, he was giving a talk at a major wall street firm. He would not say which one. After that talk, they invited him in and said, i want you to test your studies with our risk takers, our traders. And he did that in 2014. What did he find when he did that . He set up a simulation. He found that there really is a physiological and emotional signature to people who are the best risktakers. Their bodies ramped up to volatility when it was occurring, but swiftly relaxed when the volatility was over. People who were unexperienced or bad risktakers, they experienced market volatility, unexpected things that their emotional response was all over the map and elevated. Carol and the best traders are able to regulate themselves . Kind of ramp up when needed, but calm down again. That is a great way of thinking about it. They are the most in control their emotions. The father of a value investing, benjamin gramm, had a quote decades ago, the people who cannot master their emotions are not set up well for success in investing. That is the case. David you think of this as an academic exercise. But there are Companies Working on this right now. You talk about humanizing in the piece. Humanize is one example and have workplace badges that are at companies. They have a pair of microphones that tells you how fast you are going. A couple of other sensors, like bluetooth, they use that to create data that essentially tells the employer how you are behaving during the day. And importantly, stress levels. When youre stressed out, your speech patterns are totally different. You are not as in control of your verbal ability. That is one of the aspects of gathered. Carol a profile of steve minutia. He wants to be his treasury secretary. Here are the reporters. Stephen is Donald Trumps top fundraiser and his job is to raise all the money that trump needs to beat Hillary Clinton in the general election this fall. Carol did they know each other . He will not say. Just like if you ask me, i will not reveal. They Work Together on deals. One of those deals ended up in a lawsuit. But he says he is an old friend. Donald trump actually says he really does not have friends. Suffice to say, stephen got an invitation to trump tower to celebrate Donald TrumpsNew York Primary win. And even though he was headed to a dinner downtown, he said he will stop off. When he was there at this cocktail party, he could not find donald trump, so he waited and finally saw donald trump and he beckoned toward him, and he joined him for this ride up in an escalator. Then he was on stage with donald trump at the rally. The next day, donald trump invited him to be his finance chairman. Carol go figure. What is his background . This is a guy who has quite a pedigree, correct . Quite a pedigree. Literally. His dad was a monster, huge trader a Goldman Sachs. People called him coach. [laughter] he followed his father to yale. He had internships at Salomon Brothers in the 1980s. He went to goldman. He worked for soros. He was a big hollywood investor. He literally invested in avatar, the most successful film of all time. And bought a bank on top of that. Carol i think what is interesting about your story that you guys right is that the people who know him are kind of surprised he took this position. Why is that . Here is a guy that has had no background in politics whatsoever. He has given a little money over the years because he is a wealthy guy. Most of it he said was favors to friends was raising money for clinton or obama or whatever. Carol a lot to democrats, right . More democrats than republicans. He represents a lot of these elite institutions that donald trump fans are opposed to. Goldman sachs, which trump makes a lot of noise about on the campaign trail. A lot of people were surprised to see that all of a sudden, he showed up, not just as a trump supporter, but as a key person who is helping him to get elected. Carol next, the hurdles elon musk is facing for testing for tesla. And how one Company Successfully fought back competition overseas. Carol welcome back to Bloomberg Businessweek. Im carol massar. July 1, 2017 is an important date for tesla. What happens . That is the date when elon musk says suppliers and the teams need to begin volume production of the model 3, which is the more affordable sedan. David the company is banking so much here on the success of the model 3. Remind us of the demand essentially the company says pony up 1000 to get on the list to get one. What was the response to that . The response was extraordinary. You had hundreds of people lining up at stores around the world. 373,000 take in mat, people had preordered the model 3. Obviously, some people will cancel and some others will sign up. 373,000 for a car that is not in production isnt heard of in the auto industry. Where this is a company they keep making forecasts and estimates and you have elon musk reigning them in. I dont know, what are the expectations . Tesla has a history of overpromising and underdelivering, especially when it comes to production and a sales targets. What is interesting is there is public demand for the model 3. Everyone a super excited about a highly styled electric car that is more affordable. The big question is can tesla make it on time . July 1, 2017 is 10 months away. Not a lot of time. David we talked to devon who wrote a piece about amazon on how quickly they are trying to build up their delivery system. Tesla is doing the same thing, starting from scratch if you years ago and built a company that can manufacture cars. That is a difficult process. How being able to do that is hard. I think the hat trick here is launching a new car or model is difficult for any auto company. Tesla is trying to vastly increase its volume production. They only delivered 50,000 cars last year. They are talking about building 500,000 by 2018. They both have to launch a new model and scale it and doing that requires retooling their factory in fremont with new equipment. That is all in process, too. They are building the machine that will build the machine at the same time. Carol also, reporter Brendan Greeley took a trip. We spoke to brendan. How did this company come to your attention . I was looking for people who had been displaced by trade. This database is run by the Labor Department of people who have applied for compensation from the Labor Department for having lost their jobs to trade. I called 50 people in rhode island trying to find one person. I got one call back from a guy named mel. He called back and said i cannot help your story. I just wanted to call back and tell you. We were going to lose 20 employees to trade, but we got the company restarted and we kept all 20 positions. I said that sounds like a much more interesting story. [laughter] this was at the new england paper tube company. They are exactly as the name implies. Based in new england. Pawtucket. And they make paper tubes. So the thing that you find in the middle of your paper towel roll is made by Companies Like new england paper to. Pawtucket is really the cradle of american manufacturing. A couple of things happened. The first thing, technology changes. Providence in general was one of the hardest hit areas in america through Foreign Trade after nafta and after chinas secession to the two in the early 2000s. In 2014, the company was a 12 billion company. All of a sudden it is a 1. 3 Million Company employing 20 people. It finally goes into receivership. It is a prebankruptcy step. It has been owned by a family, these are the grandchildren of the founder. When i talked to them, they said these are things that are beyond our control. And that is mostly true. It is beyond the control of any one family. But there was one person who decided the plant has to keep going and i know how to do it. And this was the person who returned my call six months ago and said, i had an idea, i knew how i was going to save the plant. Carol and he was the plant manager, correct . Correct. He thought, this is crazy. I think we are losing money on these products. And we are making money on others. He built his own spreadsheet. He figured it out. There was one cardboard tube that they paid 9 a unit to make and sold for . 40. This is the stasis that happens when a Family Company sort of does what it does, stops examining the books, has its customers, has had it for decades and keeps selling. He went to the family and said, i have a plan. Lets just focus on these few things that we make really well that we make money on. Lets get rid of the things we dont make money on. The difference turned out to be spiral tubes is that they can make them faster and cheaper in china. The former plant manager went to the receiving lawyer and said, you have a choice. You can take this company and it can become spoils. You can scrap the machines and sell the building and not make much out of it. I think i have an asset that will continue to perform. And so that is what they did. They restarted the company with a focus on just the things they made better than anybody else. Carol up next, while the u. S. Has failed so badly in preventing the zika virus from spreading. Also, the unlikely bet making one brewer big bucks. That is ahead on Bloomberg Businessweek. David welcome to Bloomberg Businessweek. I am david gura. Carol i am carol massar. David still to come, why the u. S. Is ignoring signs of the zika virus and having a hard time controlling the outbreak. Carol also, a team of professional hackers. David and creating a premium market for rye whiskey. Carol it is all ahead on Bloomberg Businessweek. Carol i am here with editor ellen pollack, there are so many more mustreads in the magazine, and in the markets and finance section, i love the story. Oakland, california, i had no idea was a pricier Real Estate Market than San Francisco and the silicon valley. Ellen it is wellknown that high prices for housing is everywhere, and especially in San Francisco, but it turns out that oakland prices are going up faster now them San Francisco, certain parts are more expensive than San Francisco. People were thinking they would move to oakland because it was cheaper, and the prices are going up so fast, that people are sometimes spending 36 premiums over asking prices. There suddenly realizing they have to ask her more than stated asking price. Again, the it is people who thought they were going to escape the high prices of San Francisco. Carol it is crazy, doesnt the oakland area have a high crime rate . Ellen it is. There has been a lot of political activity, in certain parts of oakland, there has been a lot of crime, that peo