Like google and amazon that want to provide all the storage for wall street and financial information, what going on . What is going on . Ellen the sec wants to put together a database of millions and millions and millions of trade so they can look at what is going on in the market. What they really want to know is what is causing these flash crashes. What has led up to it . To do this diagnosis, you really need the data in a way that you can manipulate it. And look at it and to do it by hand is incredibly timeconsuming, and you need a lot of storage. So, both amazon and google are bidding for this work. Of course, there are a lot of players and wall street is against this. In part, they feel like maybe the data will not be completely secure. Carol they will have to give it up to some extent. Ellen they will have to give it up to some extent. David the private prison industry in a few weeks ago president obama saying he wanted to reduce the reliance on private prisons. And what this article looks at is how that industry is adjusting in light of changes in demographics and perception of private prisons. Ellen as soon as the Justice Department said they might reduce their reliance on companies for prison services, you know, the stock of at least one of the Companies Went way down. Their idea, if they can diversify and Halfway Houses and other communitybased systems for helping prisoners transition from actual jail sentences to real life as we know it. Carol lets talk about opening remarks. You have a freaky picture in opening remarks. David an amazing picture. Carol merging the head of Prime Minister of canada and donald trump. They are like you guys say . In some way. Ellen it is a fabulous photo. It is much better when my child merges my photo and hers. It is a little freaky. What we are looking at is how both trump and trudeau have used social media. Carol trudeau is really good at it. Ellen hes really good at it and social media loves him. Every time he takes off his shirt, which happens on a regular basis compared to most heads of state, hes all over social media. He knows how to use it. Now the question is would donald trump do that if he were president . It is sort of an interesting question and is not quite apples to apples, more apples and oranges at this but the story point. Makes the case that this kind of celebrity and this social media virality can actually help a leader govern. David from one shirtless head of state to another. Vladimir putin sat down in russia for a very long conversation and a rare opportunity. Ellen it was two hours in vladivostok. A far ranging conversation in which they talked about everything from the u. S. Election to syria to iraq to disputed japanese islands. It was a pretty major interview and a really great opportunity. David and we talked to john about that interview. John it came about because Vladimir Putin had this forum that he wanted to promote and was going to the g20. And he wanted to talk about that as well. But the only rules were we had to ask him about those, and after that we could ask him about anything. It is more typical of the new Vladimir Putin. He is much more willing to converse, especially with western folk. He is feeling confident about dealing with these things. Carol and it was a wide range of topics. John there was no prohibitions. David you asked about the president ial election and the hacking story, which continues to have legs here, the allegations that russia had the Democratic National committee. What did he have to say about all this . John one thing about how ready he is to engage. On one hand, he says, we dont care who wins. We are not involved. This is all a rather strange show. And not entirely healthy is the way he pictures it. On the other hand, there is a desire for russia, repeatedly, to be treated as an equal. Their politics should be watched as avidly as americas, so they still have, and this is coming from a british person they still , have the hangover of once being a superpower and now being a regional power, but not at that level. Carol was he reluctant to talk about anything . Even though he said john he avoids questions and will, at different times i asked at the end if i had a choice between watching the godfather and doctor zhivago. And which would be a better guide to modern russia . He went on about the russian spirit and the need to understand modern russia. That is buried inside the culture. So, he avoided the question. I said i thought he meant doctor zhivago by that and he smiled. To be fair, Hillary Clinton has been occasionally been known to avoid questions as well. David theres a bit of endurance involved with this. You set down with them for two hours. Was he ready to answer any and all questions . Johnny yes, he was ready to not answer every question as you know and thats part of journalism. There is some tendency with putin to think hes particularly bad at that and i dont think that he is, really. There is also, to be honest, if you want the journalists interviewing him in english, you have a slight delay the translator so it sometimes hard to interrupt. I think to some extent, hes not that used to being challenged on bizarre topics. Carroll you did kind of challenge him. You did push back on some things. John his people at the kremlin said he wanted to be challenged. Which is interesting. He finds it boring if people dont confront him. It is part of his personality. I met him a couple times before. Always kind of off the record things. There, hes probably even more direct. There is a degree of machismo, you only have to look at one of them. A picture of david emerging naked on a horse. There are many of me in a similar position. Tends to be more relaxed, more cautious if those things dont sound contradictory. Carol do you feel there was any point where he was more revealing than he has been . John when you land a blow, he smiles a bit. The question about gazprom, the value of it has gone down. He tried to defend it and i said he would be unlikely to keep a general that lost 4 5 of his army. And he did smirk a little bit. And went on talking. He has some degree of he likes combat, putin. You think of the obvious things. That is part of his personality. David what is your sense of how he regards the United States . There was a moment where he talks about the relationship between john kerry and sergei lavrov, his foreign minister. They see each other fairly often. The dialogue seems very robust. Diplomatically, how strong is the relationship . John he has a sense that he remembers the world when russia met america. For all the things he says about america, all the dismissals he has, it is still the core of the way he would like the world to be. It is a little bit like a jilted spouse or a jilted lover. Carol getting the perfect image to capture Vladimir Putins conversation with bloomberg was the job with creative director robert vargas. David we talked about the cover image. Lets start with the u. S. Cover. A portrait of putin. Clearly, among other people. What was the philosophy behind using that photo . When we shoot heads of state, and we did the same when we shot obama, we want to approach them more as people. David less posed. Robert yeah, less posed, just catching them in a moment that feels natural and authentic. We felt that this photo actually does that. He was aware of this being shot, but he seems to have his guard down a bit. He is not posing. He is not confronting the camera. Not too aggressive. Carol hes not smiling. Robert hes not smiling. Which i think is the default, to not smile. Carol did it go smoothly . Robert once we got there, it went smoothly. We were preparing for any number of things to happen. If he wanted to walk off on us, he could walk off on us. He has every right to do that. So we were kind of preparing for the worst. We did not expect the airline to lose the photographers equipment. And so, after that happened, it was a bit of a panic. He found the one lighting set up in vladivostok. Which is not known for the sort of, it is known for its conveniences or it conveniences. And it all went well after that. David the other cover is icier. Robert we liked it for the tone. It is a tone you dont see a a lot with this type of portraiture. Carol did you create the tone afterwards . Robert the photographer created the tone afterwards. It was shot in the situations, lighting did not go as planned. A little darker than usual. When he lightened it up, he got this blue tone. Carol very cool. It was a mixture of doing it in post and a happy accident. We ran with it and the framing is a lot more traditional but the color gives it a different feeling. Not what you would expect. David up next, hospitals give patients a dose of Virtual Reality. Carol dozens of lawsuits challenge Silicon Valleys alleged obsession with youth. David and thanked the cloud. Tv pushes the backlog. An effort to win a new generation of fans. We have a handy guide. Carol thats ahead on bloomberg businessweek. Carol welcome back to bloomberg businessweek. Im carol massar. David and im david gura. You can also listen to us on the radio in new york. 1200 in boston, 901 fm in washington, d. C. A. M. 160 in the bay area. Carol and the Technology Section, where to get a prescription for Virtual Reality. David we talked to caroline. This is still pretty new right now and it is still in the early stages where they are trying the new technology to see if they can help relieve pain. The theory behind it is that our brain can be distracted. When we think more about pain, when we ruminate on pain, we actually we feel more pain. They have seen this in the mri. When the more you think about pain, the more your pain receptors fire. The basic theory behind using Virtual Reality for pain is basically the same as meditation. We want to take your mind off of pain and transport you elsewhere. So youre not thinking about the pain. David you profile a number of patients in your piece. Lets start with a burn patient who had a pretty horrific injury. How was Virtual Reality used to help her in treatment . Yes, we talked to a teenager who unfortunately was in a bonfire accident and was pretty severely burned. One of the things they do for burn patients is they have to basically take the dead skin off of the ones. The wounds. That is obviously extremely painful. They gave her this virtualreality software called snow world. Basically, using her head and the focus of her eyes, you throw snowballs at penguins. There is an icy landscape. The idea is to take your mind off the pain. So, they would give it to her during times they would dress her wounds as a distraction. Carol another patient waiting for a vital organ and the use vr to take this patients mind off of the waiting process. Yeah, so similarly, he was playing this game which involves throwing balls. They all seem to be chucking things. It took his mind off the pain he was experiencing and also to help him hopefully reduce the amount of pain medications he was taking. He was able to go somewhere else because he had been stuck for so long in a hospital room. It started to feel like he was in a prison cell in a way. You gave away to go somewhere else, not be staring at the same four walls of his hospital room day in and day out. David staying with the Technology SectionOlder Workers , in Silicon Valley are fighting alleged ageism to keep their jobs. Carol we talk about jobs in Silicon Valley and a lot of people go there often with multiple jobs and multiple offers and all of that good stuff. If youre older, it is a different experience. Thats right. Carol what did you find out . It is very hard to be older and admit that and get a job. If you want a job in Silicon Valley, you have to pass for younger. David talk about how people are doing that. Starting with fashion. As you detail in this piece, there is acute awareness of how young people dress and you found young people modeling themselves on that. Thats right. The uniform is jeans, tshirt, sneakers. If youre 56 years old, you might feel funny doing that. But if you show up in a suit or even baggy trousers, you will look really old. And so people we met were going to parking lots of places they were interviewing at and checking out the fashion and figuring out, ok, maybe im not going to go for the jeans, tshirt look, but i will wear slim fitting khakis and a polo shirt. In sneakers may be. And that sneakers maybe. Carol and it makes a difference . Absolutely. Carol thats interesting. You write about one woman, i think she was in her 50s in the road couple things she did adjusting her wardrobe. Talk about the social media she got involved in and other things. She made sure she had a ton of connections on linkedin. She got really familiar with sites so that she understood what millennials were reading, what music they were listening to. What movies they liked. Celebrities they liked. Carol kim kardashian. That is and superheroes. One. She checked out urban dictionary a lot, which is a lot of millennials line millennial slang on it. She knew not to mention things like the sound of music. You will be ancient. Youve got to get rid of a lot of references to your favorites when you were growing up. Youve got to replace them. And she did that. David are companies in Silicon Valley aware of this . You quote Mark Zuckerberg talking about young people being smarter, more ambitious. Lending to the belief that young people driving Silicon Valley where it is today. What do companies have to say . Publicly, they say they are age diverse and privately admit they prefer younger people. There are all sorts of reasons for that. People tend to hire people like themselves and you have so many , companies out there founded by 20yearolds, 22yearolds, and hiring a 56yearold seems really hard. Carol i kind of thought after the financial crisis, a lot of older individuals lost jobs after the financial crisis, and i felt like the last couple of years, companies are serving to appreciate the experience Older Workers had and welcoming them back. That is not the case in Silicon Valley . Or what . They have the enough young people and they have enough people from the u. S. , college grads, from overseas coming in. It is flooded with young people. I do not think they would turn away necessarily old people that are super qualified but they are not looking for them. Carol how family connections can muddy business relationships. David and some call foul on the new soccer stadium. David welcome back to bloomberg businessweek. Im david gura. Carol and im carol massar. In the markets and finance section, a bank you may not have heard of. David stadium naming rights bought from a soccer team you may not have heard of for 100 million. Carol we spoke about recent criticism of bank of california. Bank of california has been making tons of loans and it has grown tenfold and bought a few Smaller Banks in california. And also a bunch of assets from banco popular. Carol and Stephen Sugarman is the man behind the growth of this bank, correct . Yes. Used to run a hedge fund. He wrote a book called the forewarned investor. It was about how to find potentially fraudulent companies. It turns out his new bank, one of the red flags might apply to his own company. David let me ask you about his aspirations for the company. There has been this rapid growth. It is still very much a californiabased bank. Zeke he says there is a tradition of midsized banks finding success staying focused on the state. There are billboards around l. A. And he just made a deal to name a new soccer stadium. He really wants to build his brand in the city. Carol it is a successful bank, right . Zeke profits have been growing and it has the best Stock Performance of any midsize bank the last couple of years. Hes been doing really well. David you mentioned the red flags and the stadium. Lets start there. This bank signed the deal upwards of 100 million for naming rights to the mls stadium in los angeles and things get a bit thorny . Zeke about 100 million. According to my colleagues, this is the highest paid rights for mls naming rights. This is for the second soccer team. So, kind of surprising it would be so valuable. It turns out steven sugarmans brother, jason, is a minority owner of the soccer team. Carol a lot of alarms go off here. How does the bank get to do this . Wheres the board . Where is the oversight . Zeke they say the brother had no involvement in this deal and that any time they have deals that involve related parties, independent Board Members look at it and sign off on it. But it is hard to imagine two brothers wouldnt talk about a deal like this. Carol especially when 100 million is more than or equal to their profits you point out for 2014 this is a lot of money. Zeke it is a large amount to spend on advertising. A huge amount to sink into any one deal. David steve and his brother, part of a very influential family. You look at the role the family plays in california. Whether anything untoward is happening or not, there are a lot of members of that family in positions of influence. Zeke right. The brothers fatherinlaw is a famous movie executive who is the lead owner of the soccer team. And the brother also ran an Asset Management company or consulted for an Asset Management company that the bank acquired. So definitely their relationships have been big as they grow. Carol it is all about your details. It is done so well. There are a lot of cases about these related party deals. What does sugarman say about this . Zeke now he says the board has vetted it, everything is independently valued, and it was impossible to avoid given his relationships in southern california. When he wrote the book he said that disclosure does not make related Party Transactions ok, and it could be a sign of problems down the road. David speaking of oversight, oaktree, the big investment firm, theyve invested a lot of money in the bank itself and there is a relationship there some would se