Transcripts For BLOOMBERG Charlie Rose 20151019 : vimarsana.

BLOOMBERG Charlie Rose October 19, 2015

Lover, ad fellow food regular contributor to the newark magazine since 1963, and is a great friend of this program. Magazine since 1963, and is a great friend of this program. This is a friendship here, isnt it . Alice, fanny, and me . Yes, weve known each other for a long time. Charlie born out of a love for food . I met allison a long time ago. Then she married the brother of a good friend of mine, so we saw even more of her. Then fannie came along, and that improved the situation. Also its a wonderful, simple isi guess what i want to say that the easiest way to cook something quickly and delicious is to have certain things in , and so iy ready always have Good Olive Oil and vinegar. Charlie me too. Spices, and i like to have a really good posture, and i like to have some things that i have made myself, and so this book is about the make my cooking my own. Thats how i think about it. Charlie you know what is great about this book are the illustrations . Where did you have dinner last night . I can tell you. We were on the 51st floor of the bank of america loving, and we were doing a benefit. Wineof the food and festival charlie they ask you to provide the menu for dinner . Menu,y ask us to do the and we cooked for 100 people, and fanny and i had the pleasure of talking about the book, and i think they raise a lot of money. Charlie were you there . No, i do have a theory on banking, that the meltdown in 2008 was caused by smart people going to wall street. In my era, the lower third of the class with a wall street, and they were pleasant people and not stupid or anything, but they could not have done credit default swaps. They didnt know the math. That is putting much my connection with wall street. Charlie got the wheels of power, and all of a sudden we had these derivatives that nobody could imagine. Exactly. Charlie going crazy. But i dont know anything about wall street. Charlie you do know something about food. A little bit. I dont cook. I cook sometimes i dont cook in new york. Charlie where do you cook . I cook in nova scotia in the summer. Charlie is that true . Yes. I have between 38 dishes, depending on how you count, whether there has to the stove involvement to make a dish, and some of them dont, like i have no, i buyel it smoked. Since we go way back, charlie, i would take you the ingredients. [laughter] smoked mackerel. You can make smoked mackerel and a cuisinart. There is a smoker you can put on top of the stove. We could do that. Some recipes in this book. I want you to know i did not contribute any recipes to this book. Did contribute a recipe to a little book that i was putting together when i went off to college, all of our friends gave us recipes, one copy only. Recipe was scrambled eggs that stick to the pan every time. Thats what i used to feed my girls for breakfast, scrambled eggs, and in one time they came downstairs and were Holding Hands and said, we are never eating your scrambled eggs again. I said, what is this bolsheviks, a strike, and they never have. Charlie when you cook scrambled eggs, what oil the use . I use olive oil. Charlie thats exactly what i do. I do cook scrambled eggs, and i use olive oil. This is one of the recipes, really hard recipes, in the book. Just put a pan on the seat seedt the , and then you pounded them and you have salt, and you sprinkle it on top. It is delicious. That ish is going to say loved reading the introduction to this talk where she comes home from the trip and opens her country and it gives her pantry, and he gives her such comfort to see what is there. I open my refrigerator and there ist a bunch of beer dont even recognize it as home. Charlie the National Humanities medal, that is a big deal, as you know. She was honored for celebrating the bond between the ethical and edible. Did you write this . I did not write this, but it is true. Empire orve built an series of brand extensions, thats what people do, and instead she put it back into things like the edible schoolyard and sustainable agriculture, so i think it is a good model. I think she deserved the National Humanities medal. Charlie the president said that she had promised to cook for him , but nothing unethical that would violate the rules of giving gifts. Did you cook for the president que . I have cook for the president. Charlie did he invite you up to the west wing or whatever he is it is . I think it is kind of crazy, the kind of money that they need to raise to become president. I think its completely crazy. Charlie the impact of money on politics. Exactly. But i look for to the time that he does come. , shehave to say one thing lives in england and sometimes stays with me, my country has improved a lot, and with a lot of very healthy stuff. As if not ayself friend of the earth, a longtime acquaintance. Charlie more about this. This is what our dear allison said. Beautifulout all the things that are cultural experiences for us and lift our spirits, and yet we have never talked about food that way. Food has always been Something Like fuel, something that lifts our spirits, and when food and agriculture put together and the rhythm of nature, it brings us back to the table, where a cultural conversation can happen. I agree with you totally. Every great meal ive ever had was matched by a great conversation. That is a very stat system , and so itstatistic means that they are just out there grazing, and the conversation where you learn to eas is not happening anymore. I think it is very important to us that we make that happen in completely yes, to change the food in the schools and bring the children around the table. I want to make school lunch and academic subject. A tortilla andng speaking spanish. Or youre discussing the history of food charlie this is her educational philosophy. Yes, and shes been educating people about restaurants as well. When you ask somebody where to ,at, the fine dining restaurant continental cuisine, which is on the top floor of some office , soding and spinning around if a woman puts her first down, a goes halfway across the room and a menu that tells you a lot about the food, except that it has been frozen for a year and a half. I was sucked the continental was from continental trailways bus company or Something Like that. I always thought the continental was from continental trailways bus company or Something Like that. We were lucky to be there. I think what allison some of the people did in the 1960s was and that fine dining away, in that restaurant if they wanted to charge extra charlie and fine dining for her became the quality of the food. And the people and the fact that it wasnt egalitarian place so that the peoples suppliers were also mentioned, and it was also local, as opposed to imported. Charlie all the great chefs do that now, dont they . They copied you in that. They do. Copenhagen. Charlie right. I think that it is just a matter of coming back to our senses. This is the way that we have done it since the beginning of it hasation, and somehow been locked in the fast food culture of this country, and we are doing really crazy things, feeding ourselves things that are good for us. I think cooking is something that you always do, but it is a kind of comfort, coming back into your routine at home, make something for yourself, but certainly not professional occupation that it used to be, mom on how my that restaurant runs, the menu, as far as what she is thinking about on a daytoday basis, a one track mind, edible education, sustainable schoolyard, and it has become this kind of passion that is allconsuming. Charlie was it hard for you to resist putting a restaurant in las vegas or miami . Not hard to resist. All kinday, those were , and in a wayons it is very tempting, but alice went the other direction, and now there are restaurants in copy city in america, or that stuff. The other thing that happened around the same time is the society was shaken up enough so that it was ok for a trust lawyer from denver if he was asked about his son saying, he is great. He is a chef in San Francisco. Wassed to be that there kind of a class problem here. Charlie it is a higher class to be a chef in San Francisco than a trust lawyer and kansas city. Anythings better than kansas city. Charlie you cook often . I cook all the time. There is a collaboration process. Charlie the idea of a restaurant . Any pull on you . No, no, no. Charlie who is Samantha Greenwood . She is my right arm. We talk about food every morning. She is kind of an amazing cook herself. Me,is a collaborator with and she is here in new york helping organize the whole group that is cooking for this benefit tonight. Charlie so youre going from here to the benefit . Im going from here to the benefit. Charlie once you go and have a good time . Your both invited. Im not sure i want to eat in the bank. Charlie what are you writing . Im putting together a on raceon of thesis that ive done in the past, which has turned out to be more trouble than i thought. Charlie what kind of trouble . Some of the pieces have to be cut, which ones go in i thought it was going to be like dipping into capital. Ive done a book of childrens poems that will come out in about a year. Charlie you go out to eat every night . Cooking somehow without of course, i used to live in the village. Has not moved, but the real estate people have decided i live in the west village. So i live in a neighborhood that is the capital of prepared food in the world. Push the beer site and find something in the back of the refrigerator. Charlie about food, i forgot now you dont know the answer . [laughter] charlie do you eat with the same passion or are you somehow that you just eat to live, rather than live to eat . But i never to eat, ate with so much passion as the books indicate, because those are basically different experiences squeezed together, so it looks like that is all i do is eat. So i was never really that way. To admit that when i see a review of a restaurant or something, i look at the bottom to see where it is. It is on east 74th street i live in the midtown of manhattan on central park. Restaurants in the town of getting better. I will never know. There are certain things i will not have experienced. I dont boycott them. Charlie what else is on your list . What. Charlie things you have never experienced. You dont want to hear about it. Charlie there are so many great memories of family they come from around the table. A couple ofchool, High School Kids is like a soap opera. Better than watching television. Charlie great to see you, sir. Good to see you. Charlie will come back and talk more politics. I would love to know what you think about the trump candidacy. Its good to take another big show for them. Charlie thank you. Pleasure. My pantry, alice waters. Homemade ingredients that make simple meals your own. We will be right back. Stay with us. Cofounder and ceo of periscope, purchased earlier this year by twitter. The mobile app less anyone to broadcast video realtime anywhere in the world. He says the mission is to create the closest thing to a teleportation machine. It changes the way we communicate and share our expenses. Its peers have come under scrutiny for enabling the pirating of copyrighted material. Im pleased to have him here at the table for the first time. Beforewe met once tell people what periscope is and does. It is the simplest way to start or watch a live video broadcast. You press a button, go live, and anyone can watch and hear you. If you are in the midst of a protest in baltimore, you can go live in show that with the world. If you are running on the beach with your dog and want the family to see it you can go live. Charlie or you can if youre on a train and standing next to a remarkably interesting person, you can pull out your smartphone and have a conversation. And share with whoever wants to watch it. Absolutely. Charlie thats rather interesting. I mentioned the sale to twitter. Why did you choose to sell it . One of the things we thought was interesting was the vision and the mission for paris scope is similar to twitter. Pulse ons a realtime what is happening around the world. That is what we want periscope to be. That, aboutpart of the world. Of aitters mechanical way comforting that is through 140 characters, picture, and video. Periscopes focus is live video. That vision alignment was one of the reason why the idea of a partnership with twitter charlie it enables you to do things that you might not have been able to do right now on your own . One of the reasons why we are where we are from a brand perspective, people all around the world know periscope under using periscope. I dont think we would have gotten there as quickly if we had done this without 20. Charlie in the beginning, you used images and not video. We built a prototype that was almost like a reverse google maps. We wanted to see a picture of what was happening right now in the world. Still photography is not as effective as a medium to communicate what is happening now. We did not want to have a live Video Company for the sake of a live Video Company. That was a means to an end. Charlie how fast are you growing . We are growing rapidly. We reached over 10 million accounts about a month ago. 40 if youughly added up all the time people are watching live broadcast every day, its 40 years. We are really happy about that. Its one of the things that keeps us up all night. Charlie how did you solve the problem of latency . In short, we had a fantastic team. One of our engineers is holding we invested a lot of time in building the video stream infrastructure such that you could achieve a really nice looking quality broadcast, not hd, but you dont think about the quality, at a low latency. Users will figure out ways to use periscope that you may not even have imagined . The beauty of any usergenerated application or software, trooper twitter when they designed to twitter, they were thinking about being part of revolutions. Users dictate how these platforms evolve, and thats been true for periscope. We had our sense of how people might use it, but within the first day we were seeing new cases that we never thought of. Charlie tell us one of the interesting ones. There are a lot of collaborative broadcasts, graffiti artist will go live, and the mission of the broadcast will be to collaboratively paint something for the audience. The audience will say, draw me a wall, a blue sky, arose, a turtle, and you have this craftsman who is responding to you as the audience member and this piece of art is evolving over time. I seen so many of those broadcasts that its really fascinating. I was sitting in my hotel room this morning, i got my my twitter feed started blowing up. Somebody was doing a live broadcast drawing my face. She was asking the audience what color should i paint his shirt. ,omeone says he never wears red so do a neutral color. That kind of enter active broadcastertoviewer experience , rarely does the audience sitting on their couch have a chance to interact with the creation process. Aat is the magical part of medium like this, where you are bridging that gap. Charlie when i went to st. Petersburg earlier this year, i went to the hermit taj herm mege, and so he walked with and we had a Television Camera as we were going to the museum. We look at the paintings, a day in which there were thousands of people in the museum. We walk through and talked about the museum, and it had a really interesting quality of being real and not packaged in sterile. I couldve done that with periscope. I think it would have been better. Charlie and people would have understand that it will not be perfect, because people understand that it will not be carefully edited. It is real. Here is a man who can tell us everything we might want to know about the history of the place. He is the authentic source. To thinko say that periscope has the potential to be a platform for truth. In that it is live, you know it is happening now. It is authentically happening right now. There is something really powerful about that that other tools cannot express as literally as paris scope can. Charlie heres an idea that you believe, time watched. Explain it from your standpoint. Relevant way of understanding whether people are engaged with this tool is to understand how much time they spend watching the broadcast. If everybody is opening the mobile app and not watching the broadcast, theyre not getting a viable experience. We focuse folks on is how much the watching live. Sure you can watch the archive later, but we think that Life Experience is what we want to optimize for. That is how we measure our own success. Content . Compelling we find that it is the broadcaster themselves. You can be doing the most mundane broadcast, and if youre a compelling narrator, people want to listen to you. Charlie excitement, passion, descriptive power. Knowing how to be a performer, and part of that is interactivity. If you are responding to questions, you dont need to be doing the most exhilarating thing. You can be a kevin hart or roger federer, and people want to watch you because you are you. It goes both ways. Charlie i watched kevin fedor workout, practice, and then come over and talk to you about the workout he went through. My favorite is roger fetter at wimbledon. Walkinged broadcast with the president of wimbledon through the courts, royal box, centre court, before the tournament, so roger is asking the president , do you mind if i go step on the grass. It is in the palm of his hand while he is doing that. Charlie he was holding he was rolling the fun. He was holding the phone. You dont see that on tv. I think that is what is really compelling. Charlie how will it be used by news . Get is already being used, citizen journalism, journalist in the field, the refugee crisis in the middle east, some of the most powerful broadcasts ive seen. ,e have a journalist in germany he was crossing into serbia with andreds of Syrian Refugees was broadcasting live. You can see on the map where he was. He crossed over the border and was talking to these refugees, asking them how long they had been walking, what do you hope to do once you get the serbia, that sort of wrongness of following that story is really powerful. Baltimore, ferguson, following the protests. The aftermath of the earthquake and the paul, seeing the devastation, the lines of people going into hospitals. The aftermath of the earth quake in nepalg the devastation, the lines of people going into the hospitals. Charlie jack dorsey will now be the ceo of twitter. Do you think that means anything different for twitter . Is an incredible thing for twitter. Charlie the founder will be there. I think thats an important, symbolic moment as well, but the fact that it is him specifically. I think he has a spiritual whatstanding of twitter, it is now and what it can be, that no one else in the world does. Combine that with the fact that he has the

© 2025 Vimarsana