President obama it is visiting ia in the wake of the ukraine crisis. Ownews, bloomberg thank you for joining us. How is Obama Meeting . What are we looking for in that . A kind of reassurances . What kind of reassurances . They are looking for measures ,hat were required by nato increased air controls and increased presence in the deployment of us. Those measures are expected to be basically extended for the longterm. That is what the leaders are looking for. How concerned are estonians and other leaders about what russia does next . I have to say they are really concerned. Theyre basically at the existential worry now. We have to remember that ever since the war in georgia between russia and georgia in 2008, there were concerns that have been increasing in the baltics. Terroristses back to in soviet oppression. That is obviously the background of this. What about the role of russia minorities in this . Places like estonia has large populations of russian minorities. What are they saying . Yes. This is a touchy issue. Estonia has about a quarter. There havent been many of the opinion polls. What we do know is that the opinion within the russian minority has been approximately been 5050. About 50 support the russian president s actions in crime imea and eastern ukraine. Thank you for joining us. Ott ummelas joining us there from estonia. The eu is considering whether this might include the next football world cup in 2018. That is according to the Financial Times newspaper that in the paper circulated european capitals. In the last 10 minutes, the japanese Prime Minister just announce a new cabinet member. We are joined by our correspondent in hong kong. What does the reshuffle signal about economic, see . Policy . There are various ways of reading it. His popularity has been sliding a bit as his economics havent delivered quite a bit as much as people have hoped. People were looking for signals in the market on a couple of things. Who was going to be managing the Worlds LargestPension Funds that comes under the Health Ministry. From themed a pretty market from a reformer to run the minister should it means running the pension fund. He has been pushing that one to take more risk and invest more equities get a good have an effect on the arc its good we have seen stocks up. Affect on the markets. We have seen stocks go up. How many women would be in the cabinet . Been focused on he has made this a real centerpiece of his Economic Policy. Facing acome hes shrinking workforce. We have to figure out how to attract women to the workforce and keep them in the work or something them back in if they had gone off to have children. Had set a goal of having 30 of physicians filled across the economy. He is boosted it to five. That he isg to show willing to walk the walk and not just talk the talk. Could you give us an idea of the women who have been appointed . Yeah. Oncef the high profile who is a Prime Ministers daughter has been given the industry per olio portfolio. The women who have been appointed a cabinet have not necessarily been in the arts or economic portfolios. She will take on the issue of Nuclear Power in japan and all of the Nuclear Plants have been closed in the wake of a disaster. Theyre trying to figure what to do to get those reopened. It is really, really adding a strain on the economy. These get a big chunk of their power from Nuclear Power. Thanks a lot. Andrew david talking to us from tokyo. Lets take a look at the latest developments from scotland. The Labor Department and the u. K. Are going to throw more resources find a Better Together campaign in scotland. Scotland is the heartland of labor support for the labour party, the British Labour party. 49 outt of 50 us of 50 seats. Tested for then other together campaign. Yesterday, got out we showed the lead for the Better Together or the no campaign was down six Percentage Points. Theres enough to hold sway. Ment is more likely to be whom one would think with vote for maintaining the united kingdom, the unity. It is very interesting. We look at the men and women split in that poll. It could give us clues as to where the campaigning goes from here. Vote takes place on the 18th of september. Not many days of campaigning left. It might to switch the words campaigning towards the female vote. Itn you look at the poll, was down six Percentage Points as i mentioned. Ll but the nopo campaign ahead by 14 points. They do want to split. The men put the yes campaign ahead. They are more likely to vote for independence. Crucially, the undecideds, 11 of women are undecided against only 4 of men. That is why there seems to be a sense that campaigning towards appealing to women. Are they more risk averse . Theres a childrens author responded to the resumption women are more risk averse. That femaleat idea voters are more wary about taking risks. She says it is more but a different sort of debate, different sort of dialogue. Are still looking for answers. What applications are there for my children . My neighbors children . Women want a conversation where men are quicker to formulate a view. Women want a conversation and then won an argument. That seems to be her line. Women won a conversation and men want an argument. That seems to be her line. Banks is saying they need to way more surveys. Morgan stanley says if we do see a yes vote, the town could fall. If scotland goes for independence. We will keep watching that one. Sanctions and counter sanctions they say we are in a longterm crisis between the west and russia continues to deteriorate. Welcome back. I am anna edwards. Time for todays company news. Apple has confirmed photos of celebrities posted online were stolen from apples cameras. The celebrity accounts were compromised by very targeted attack on usernames, passwords, and security questions. A company that helps businesses has explored a sale and approached companies to gain interest. That is according to people familiar with the matter. Demos they might have also approached oracle. And halliburton has agreed to pay 1. 1 billion dollars to settle most of the lawsuit over its role in the biggest u. S. Offshore oil spill. It helps the company ovoid billions more in potential penalties down the road. We wait for the court ruling that will decide the extent of bps liability. Obama is in estonia today to reassure Baltic States of natos commitment to assuring the sovereignty of former soviet regions. Obama will fly to the u. K. To take heart in the nato meeting in wales. The White House Press secretary outlined the u. S. Agenda at the meeting. In cooperations with our allies have plans to cynically increase the readiness of a Nato Response force to ensure that the alliance is repaired to respond to threats in a timely fashion. This little training, exercises and discussions about what kinds of infrastructure will be required in the baltics and poland and romania and other states on the eastern french year to deal with a world in which they face new concern frontier to deal with a world in which they face. Joined by a former nato representative in moscow and Eastern Europe. He is an associate fellow. Thanks for joining us today. I gather there is a tom clancy novel. A fictional novel that talks about russia testing europes resolve by invading estonia with its ambitions ultimately on ukraine. That is fictional. Good russia invade could russia invade certain places . It is highly improbable russia would attempt an invasion of those countries. What we have seen is a consistent effort by russia to influence events in some of those places and to get its claws if you like into the political system, into the economic system. That is a very large gap between doing that and doing the kinds of things you are suggesting. The situation we have seen is very worrying to those countries. It really is russia has gotten away with a great deal here. The nato allies find it. Ifficult to react assume in 20 years russia it is a difficult partner. That simply hasnt happened. You think nato is in the process of rediscovering its work this . How much appetite is there to that nato ishings built on . How ready is nato really psychologically as well as militarily to defend those principles . A huge wakeup call to nato. They are bound by this commitment. It is an attack on all. Obama has president made a declaration that they have an unwavering commitment to estonia and ukraine. The difference is there is no of upholding ukrainians defense. In this case, i think it will be on the strong signal to estonians that nato does stand by its commitments and the United States is there it i believe the nato summit will deliberate a clear message that nato intends to improve the. Efense of the border state wintering a new phase in this crisis . As the putin seems to be becoming more blunt. Hes threatening to march on that capital and he is warning the west not to mess with them. He has used a different type of within that context. How does i give him some form of exit. The measures with the west is perhaps having an effect. It is not working on him as such and bringing him to the table. We will see a ramping up of sanctions. It damages the political atmosphere. We can carry on indefinitely like this. There are economic reasons and others. A fullscale invasion that is out of the question. It would the an enormous damage to the ukrainian economy and sapping the country strength. The western countries will try leadsow putin a path that to the negotiating table work on a settlement. It seems the broad controls are quite clear. That is that ukraine has two put some constitutional limits on set thecity to constitutional bar. I think it is largely a false issue. Most are bilingual. And also the issue of decentralization in order to continue to exercise power in the east of the country. Ukraine will have to decentralize. Kiev realizes that will have to happen. All of the ingredients are there and manageable. The outstanding issue where putin seems to be rattling around the cage is one of the association agreements, ukraines limitation of that agreement. It is damaging to russias economic interests. John, great to get your thoughts on this morning. John lough. Coming up, washing machines meet smartphones and wearable phones wearable devices. We go to berlin for the tech summit for look ahead at which product launches might try up in the battle for the spotlight. Welcome back to countdown. I am mark barton. All of the devices you dont need yet smartphones appear to do battle as a range of new product lineup at the consumer electronic fair in berlin. Hans nichols is there with a look ahead at which companies could steal the show. Good morning, hans. Good morning, mark. Which devices could still the show . You know you want these devices. You havent seen them yet. This unveils the smartphones and watches and wearables and even tvs. This is the consumer electronic fair in berlin. Over 5000 exhibitors here and we will be focusing at least for the next day or two on the smartphones and we will get into the wearables. We look at the smartphones, a lot of talk about what is going to happen in the battle space. These are phones that are also tablets. A might be coming out with their new phone. There also might be a potential for lg to show their latest model. We have got to talk about lumia phones of what the next model will be like. Will it challenge the samsungs and apples of the world . Bigwill notice there is a cap. That is no apple here. Apple is not coming. They plan to unveil their latest september 9. It is a big hole here. You can have an electronic show without apple showing up. Lets talk wearables for a second. That was the big story last time. There are big rumors that we will have smart watches. Phone. Ntethered to the we will talk about television and more pixels and more resolution. The company up credit card. I will do my Christmas Shopping right here on the company dime. The more pixels there are enough with the pixels. You can keep the pixels. Hans nichols in berlin. Stay with bloomberg. Todays coverage includes an interview with panasonic europe ceo. That is at half past 9 00. We all heard about apps and that is our future. We have got the story for you next. Welcome back. I am mark barton. Lets have a look at the currency markets. Slightly low for the dollar today. The big news out of japan is the Prime Minister has placed promarket reforms in charge of funds. Ernment pension what he is seeking to do is restore Economic Policy with a big cabinet rish awful. The biggest change since world war ii. It comes after he took office and pledge to help the economy and reaffirm he has raised a number of female ministers to equal a postwar record. That is the big news. 06. Dollar is 105. These are the top headlines this hour. Video of the a beheading of an american journalist. He would be the second american journalist to be murdered by the militant group. James foley was killed in a video released last month. The u. K. Labour party is throwing resources into scotland in a bit to stop them from voting for independence according to people familiar with the situation. They want to rally the no vote before the september 18 ballot. Cup will be world held in russia as planned according to an interview. Theremarks come in light of new sanctions currently being developed by the European Commission that might affect sporting and cultural events. Postedralia betterthanexpected gdp figures of 2. 4 . Paul, after all this talk of misery and rising unemployment, this mustve been a pleasant surprise on this chilean economy. Australian economy. It was. We were expecting a read of 4. 5 . 2 1. 1 was a good number of growth for the quarter. We have the figure now a 3. 1 . That is a healthy result indeed, especially consider the disclaimers that were getting issued earlier this week with haveurrent account that forecasted a drag on the gdp figure due to falling exports. A note was released that there was a drug greater than expected from the slowdown in the Mining Investment boom. Ity were saying when it put on hold, the expected gdp to continue growing below trend. In that context, the number was a pleasant surprise. We had the pleasure of reacting to it. I could see the government has managed to make good on its promise to repeal the mining tax. It has come at a cost, hasnt . Yeah, it sure has. It was never terrific tax to begin with. It was a 30 tax on coal and iro n. And never really raise anything close to what was expected. Getting rid of it and keeping that election promise has cost a hefty price on the government. One party were a man happened to be a former call mik coal changes toey made policy. This means six . 5 billion of budget savings that had to be postponed. This in a climate where we frequently hear the government complained about budget emergency. Yes, a coveted the tax, but at a high price. Lot. Thanks a paul allen in sydney. Taking technology to the next level. One is the ipad. You to experience what is happening at any moment. Joining us to expend how it works, we have the founder and ceo. Thank you for coming to talk to us. Tell us how you this works and how it allows people to follow the augmented path. You can tag any location in the world and you can leave it there for the people to discover. How that works is if you can imagine shooting a video or taking a photograph on your mobile device and peeling it off the screen and sticking it up at a location like a postit note and living in there for other people to view. , ever go to google maps sometimes i find some augmented map. How is that different . We let our users digitize every experience in the physical world. We bring that into the Digital World. When you are out and about trying to use one of those mapping applications, it could be cumbersome. Using our application, you could hold the device and look for yourself and you could see the content appearing all around you in real time. You got the idea when you read a rugby match. Correct. You wanted to share the atmosphere. You came up with this idea. It works well for concerts. At the rugby match, i was thinking when i put this on facebook, the atmosphere was in the stadium. However, put up on facebook and people in the proximity of me couldnt see that content. They werent my friends are in the network. We need a new way of taking this content and basically put it out into the physical world. Itag, we could drop the content. You could go to the stadium in dublin. A very emotional game. One was Walking Around with his family on the pitch. It is like a time capsule that people can see. This is if something is happening that is a big event and has specific geography attached to it, you could go to that geography virtually and experience all of the. Does it have to be something that i look through some thinking in terms of the physical apparatus and using, do i have to look through something , a camera or a lens or do i wear something that shows me this . At the moment, the platform is available at the mobile application. We are moving this into other pieces of hardware. You could basically fly around the world and see this content being dropped in realtime. You can imagine a big event in the stadium where youre in america, you could go down to the stadium and see what is going on from other peoples viewpoints in realtime using the platform. How to monetize the idea . We use proximity deals. And someone views the tag content, we can bring in deals that would be very applicable to that piece of content in proximity. If youre looking for a restaurant in a particular part of town, you could see a tag by restaurant into the food there and what people thought about it. More people taking photos of their food . [laughter] breakfast that is the most captured on instagram. Ill have to take a picture of marks breakfast. Please. [laughter] how timeconsuming is that . It is easy. Andare basically signing up pulling up that content in realtime. We are keeping this app free. We will call it our users with cluttering we wont it up with advertising. Boners with smartphones statistically or downloading fewer apps than they were previously. Smartphone owners who are you targeting . You are absolutely correct.