Are rising after the fed indicated it wont raise rates. We are going to learn later today whether alibaba will be the biggest ever ipo. Pricing tonight and they start trading tomorrow. Bayer has from decided to focus on his crop chemicals unit. Their ending years of speculation as to what they would do with the unit. But to stay, or to go . That is the question. Voters in scotland will provide that answer. The 307yearold union with the u. K. Will come down to a ballot. We cant give you all results to avoid swaying voters that we can check in on the state. Nna edwards has more when should we start to see results . Were here on carlton hill looking over the city of edinburgh. We expect to get the early results around 2 00 a. M. Local time 9 00 in the evening for you in new york. That wont be the end of things at all. Some of the smaller constituencies will be reporting first. Likely to hear from the western isle councils. Small inhabited areas will be giving us their results first. We might get those results versed in gaelic and not english. That could be interesting for international watchers. Not expected to hear from the large cities until 5 00 a. M. And then by 8 00 a. M. Things could be further. All the way through our morning, in the middle of your night we will be getting those results coming through. Im told there will be a party starting at 5 00 a. M. In glasgow in george square. Anybody who likes a party that might be the place to go. We have no idea who will be partying just yet. Anna edwards will get those results later tonight. Investors anxiously awaiting alibabas final offer price. For the next 24 hours, can you take it . To bring in my guest host for this halfhour, you already heard from him, sir Martin Sorrell the founder and ceo of wptur. One of the largest ad firms. Martin, you are much more than that. Give me your opinion on alibaba. Is this going to be the most important ipo . On a alibaba we tend to miss it. Here in america maybe we dont like the idea of the chinese catching up. Alibaba is symbolic of chinas more than their mergers. It is a technology path. We used to say that the chinese steel many of us, we is to say that about the japanese, hong kong or south koreans. If they do at the beginning, they catch up. What youre seeing it alibaba is that they have effectively cut up to america. It will go through 200 billion in market caps. Same size as facebook. This is one of the worlds leaders. I got this morning an email about what the distributors of the internet were doing, and samsung and china going into india, indonesia and brazil. Arrival in the recognition by america, remember they couldve floated this on the Hong Kong Exchange but didnt do it. They chose the u. S. Which is at a smart move. Smart why . It positions them. Look at the value of the publicity. Here we are on bloomberg in , not about scotland but alibaba. Would not have been a local story but less dominant. This makes people sit up and take notice. Say they areill smaller and revenue size but more profitable. What are you doing to improve the profitability of amazon . Amazon a profitable model of what the chinese do that we dont do . Im glad you brought the chinese up. We have these five myths that the general public thinks about alibaba. , is jack the next jeff of china . He is. He is the Mark Zuckerberg of china and the larry page all rolled into one . The interesting thing of the chinese models is they are not focus. We had various ceos and the alibaba team, you notice they are broadly spread. They are not narrowly defined as a social media or profile media or ecommerce, very broad area broad. Alibaba since then has been investing in all of them yes exactly, so some other myths. Alibaba will be the most important stock to hit the market. Myth or reality . It is not the most important but probably one of the most important. Im buying stock tomorrow for my grandkids. I will bite eight shares. . Ust eight western mark that is a lucky number in china. We will be back with sir Martin Sorrell in a moment. Bayer. The big news from they announced a retreat from the chemicals industry with plans to list its plastics unit as a separate company. It will be focus towards Life Sciences businesses. Joined now by the bayer ceo. Thank you for joining us. I know it is taken a year or more to make the decision to finally list the plastics unit, what was the big issue. Not really an issue, but when you have a portfolio it is important to know where you see the future and where you have the best opportunities. Our Life Sciences businesses have developed very well in the past years. We have put very good drugs on the market and in crop science we have had good success with organic growth. Some petitions from merkel and pc, and our Consumer Care business recently. Life science is now 90 of our profit. Material science is such a different model from live science that we decided now is a good time to split the company. And to focus investors on your life science investigation operation. What are you going to do with the proceeds . That is not the first goal because as i mentioned we have acquired we are in the process of acquiring a business for which we paid more than 14 billion recently. We have some debt on the Balance Sheet. You know Life Sciences is a consolidating market place and we would like to continue to participate. That is not the major goal to raise money, the major goal is that we think material science is better off as its own successful independent company with an ability to have access to capital on its own. We are confident that it will be a good tentacle company, the fourth largest in europe. It is important within the company to make sure that you focus on what you really believe your strengths are and both bayer and material science separately can do that. What are you going to be calling the companies . Bayer is still the same, so as i mentioned 70 of our sales are and Life Sciences, so that will continue. We dont know what we will call our material science business yet but im sure i will get 20 of suggestions uncreative names in the next few days. You should ask social media what they want. He will giverrell you good ideas. He knows something about that. He knows a thing or two. Thank you so much. Moving and shaking this hour. Amazon halfhour founder is declaring war on fellow billionaire elon musk. They will develop engines for united launch alliance. A joint venture. Rockets use engines. Elon musk is fighting with the alliance. Wants the government to put those engines up for bid instead of handing them to the alliance. There is no love lost between the two. Coming up, nfl sponsors are turning up the heat. One ceo shows a vote of confidence in commissioner Roger Goodell. Trackings Health Software has come up with a bug. Welcome back to in the loop. I am betty liu. Coming up, michael bloomberg, Warren Buffett and the governor of michigan. Right here. Power, the nfls top sponsors turn up the heat on the league over its handling of recent scandals. Pepsicos ceo said in an email statement yesterday, i am deeply disturbed that the repugnant behavior of a few players and the nfls acknowledged mishandling is casting a cloud over the integrity of the league and the reputation of the majority of players who have dedicated their lives to a career they love. Staying on with their partnership with the nfl. Sir Martin Sorrell acworth me again. Again that was a warmup act. This is the real conversation . Nontalking about the panel. Nfl, the ceo is coming out saying this is the worst behavior, the nfl shouldve done more earlier. Too little, too late . Reactive to be fair. Reactive rather than proactive. There is a chance for some of the sponsors to get out ahead of the wave on this, but this is a reaction. The statement is very strong. I agree wholeheartedly. You are seeing it from other sponsors as well. Those that hesitated earlier on clearly we are seeing the response quite rightly too unacceptable behavior. We have seen these things in other sports as well. If you went back in time to the ioc, the olympic committee. They changed the behavior. He changed it. That was report and now the new president from germany is very strong. Theochi he condemned antigay and the position taken by the russian government hes a leader. Putin andtiated with got changes. He was strong in the summits. Similar challenges are faced. We see on the board of formula one, similar ripples, more like soon on these. What are you going to do . Push for change. Its a very good question. The answer is you have to push for change. There is another very interesting phenomena, its not just about sponsors responding is about ownership. Look at the l. A. Clippers in basketball and you see the same thing. , lessge in the generation moresinglesex club and libertarian here is my question. The team owners so far, he said i dont think Roger Goodell he has done a good job you think hes done a good job . Historically. But i think Roger Goodell is a Strong Enough leader to see that there has to be change. Including himself . To himself iation think he is Strong Enough to retain his position as long as he is not implicated in the events that he didnt lie. They did not commit a falsehood. I think he will survive that, i think what will happen is he will survive because he changed the behavior of the leak, of the owners, of the players which has grown under his leadership so he has to take lame for that. We all have to take responsibility but that doesnt mean you cant respond proactively rather than reactively to these changes and deal with them. On the sponsorship side, nike told suspended their partnership with Adrian Peterson, radisson as well. Sponsors havell to do better Due Diligence when it comes to hiring athletes to represent their brand question mark brand . Go back to tiger woods. Celebrity endorsement and sports sponsorship there are dangers. Im sure they do a high degree of Due Diligence. You never going to eradicate it. Therell always be missteps. The key issue is how you react to them. We discussed how quickly people would be reacting, it seems they reacted more when they were forced. The other big issue is that the nfl is probably one of the strongest franchises in the world. It is trying to span out around the world in many forms. It is the strength of the franchise. Someone said to me it was amazing how many women were wearing ray rice shirts and Adrian Peterson at the next home game. It is extraordinary. The nfl is trying to appeal more to women. You cant have this kind of unacceptable behavior at the same time theres not going to be real change until dollars. Intel people vote with their feet and dollars are going i think you are starting to see that. When sponsors to pull out, when they do make the strong statements we have heard from pepsi and others, it is going to change. Roger goodell is a Strong Enough leader to understand. Stay with a we have a lot more. Can we talk about scotland . No. We have a lot more coming up. We may get another discovery channel, this has nothing to do with sharks. Plus a highpowered handle discussion from motor city. Youre watching in the loop live on Bloomberg Television. Our headlines. At Australian Police boarded a terror attack. Detained in the nations largest ever antiterror operation. Militants planned to abduct and behead a member of the public in an attempt to shock and horrifying the public. Discovery communications is seeking to buy control of the network from his ardor hasbro. Discovery was to rename the Network Discovery family to attract a wider audience. Apple discovered a bug in its new software. It delayed the release of its Health Tracking software, a main feature of the new operating system. Apple says the tools will be available later this month. 26 minutes past the hour which means Bloomberg Television is on the market. Equity futures a talk show touch higher. I came out again and reiterated that considerable time frame when it comes to keeping Interest Rates low. We are on the markets again in 30 minutes. Back with sir Martin Sorrell the founder and ceo. I know youve been giving me a hard time saying i want to talk about scotland im dressed in blue specifically the reason why is that our broadcast rules in the u. K. Say you cannot have coverage that can be seen as influencing voting on the date of polling that is why we have to silence you. Democracy at work. Lets get down to business and talk advertising. , cbs, les moonves, theyre going to plus seven on their ratings. Live programming theroup and which is Worlds Largest media buying operation. Dominic proctor who runs group m they took it and came out forcefully and said plus seven is the way to go. Which measures viewership not just lust three days after transmission but seven days. It is catching all this tablet, mobile viewership. Critically important to networks and clients. Thats right because it is a recognition that people are watching programming not only live but a concession yesterday, one of our people who is a keen arsenal follower was watching on his tablet, they played arsenal in the middle of the session. Life has changed. I heres whats interesting, was talking with one of the cable tv executives yesterday who said, i feel like all of us are Walking Around with sort of stunned looks on our faces that our viewership ratings are all in tandem going down and these eyeballs are moving to digital but we dont know how to value these digital numbers are some of them even for real . There is this whole shift another thing we have led the way on, the online media buying operation, we i online media for clients, we said we are not going to use those open exchanges where there are incidences of fraudulent audiences. We are going to private exchanges where to answer the cable executives question, we are more certain that these audiences are genuine. Seven, private exchanges, online media, with all good due respect to google and doubleclick, they what people dont understand is that google is a competitor to bloomberg, not to evp. It is a media owner because they generate content . Theyre trying to drive traffic but theyre not curating content advertising revenues. I agree with your cable bigutive, but we have a audience measurement business both online and offline. We are expanding. But martin, what about that whole ad agency in that model of being squeezed possibly we are squeezed all the time. N investor,ou are a which is a wise move where foster content is a way for advertisers to get to that audience. They are hiring Companies Like bryce. Yearsinvested in them 3. 5 ago, now they are 2. 5 billion. Rupert murdoch and fidelity came in a high valuations. Media rightsd in capital, which distributed house of cards through netflix. We made a series of investments in indigenous media. Or four major film producers both offline and online. The answer to your question is we have to embrace this, and they could be eating the advertising agencies lunch at this point. 2000, of our revenues is 40 years ago it was zero. I could say half of our revenues have changed in the last 14 years, and we have built on these trends, whether we are talking about china becoming technologically more important than alibaba or we are talking about the success that shane and his colleagues have had. Thank you very much. Is oh is entertaining. Stir Martin Sorrell, founder and ceo of wpp. We had breaking news on jobless claims, 200 80,000, pretty low numbers, good news on the jobs front. Also Housing Starts coming in a little bit below economists estimates. Scarlet fu at the breaking news desk has all of those numbers. I will pick up where you left off, Housing Starts, the biggest slide since april 2013. In terms of the actual annual weight we are looking at for the month of august, below one million, 956,000 for the month of august form a sevenyear high the prior month. Overall when comes to these housings darts numbers, what we see is that you like what stronger than had been first reported, and august was weaker than what economists had been looking for. Inless claims, yes, we came below 300,000, which is a good thing for the labor market. 00 is a0,0 twomonth low. In terms of the effect on the market, not much move. Futures pretty much holding where they were before, betty. All right, scarlet, thank you so much. Scarlet fu at our breaking news desk. Coming up, stay with us, mike bloomberg, Warren Buffett, lloyd blankfein, and michigan Governor Rick Snyder joining us live from detroit. You cannot afford to miss this allstar panel. Stay in the loop. Welcome back to in the loop. I am betty liu. Goldman sachs Small Business initiative are celebrating the graduates of recent Business Leaders to come out of the program and a 20 Million Investment aimed at unlocking growth and job creation in michigan. Throughout the program, the businesses in the area have received greater access to education, financial capital, and the Board Services to help grow their own companies. For more on all of this and what has accomplished, i want to hit it over to my colleague Market Makers anchor Erik Schatzker into troy alongside some pretty notable guests, erik. Indeed, betty, thank you very much. I feel like i am sitting next to a modernday Mount Rushmore gazing up. [laughter] isr here to my right, betty,