All that and more coming up in an hour. Lets go to headlines with loomers su keenan. Disney is said to be close to a Program Agreement with federal litigation over technology. Disney could receive compensation for technology known as auto hop that lets dish skipers get commercials and broadcast shows that they recorded. Finishing the day down four percent, blame it on barbie. Mattel trailed estimates from analysts, while hot wheels declined eight percent. The Company Reported profits that missed analyst estimates for mastercard. I want to go to washington dc where there has been a lot of news today, and i want to bring in our White House Correspondent phil mattingly. I want to start with the Keystone Pipeline, tell us exactly what came out today . What did we learn . This was the final report from the state department that everybody was looking to. The final report said what supporters of the Keystone Pipeline wanted it to, that there would be minimal environmental impact. A problem for environmentalists that are against this pipeline. Listen to what transcanada ceo just said on a conference call. We know that our opponents will make all kinds of claims, but no matter how much noise they make him a or how much misinformation they spread, this project will be a benefit, and have little impact on the environment. That is a goal that we all share. Opponents are going to make noise, and that will not stop anytime soon. The key take away is that this is a key report, but it is not the final report. There is another 90 day comment. Comment period, and then it will all end up on president barack obama some point in the future. Will we get more invest igation . Rightnow what theyre going to look at is a broader national impact. They will look at how this pipeline impacts the relationship between canada and the United States. Its Energy Security issues. There are a lot of issues they are going to look into, it is not done yet. The state department, and other agencies will continue their review. They said today that john kerry has not read the review yet, or made a determination. Everyone expects both environmentalists and supporters of this project say this will come down whether barack obama will approve this like the canadian government and many Congressional Republicans want to see, or support his environmentalists on his side. Today is not only marking the last day that ben bernanke is the head of the Federal Reserve, and also marks the Chinese New Year of the horse. Im wondering if theres any commentary about what is going on in china, particularly at a time when the president did not mention anything about the debt in the state of the union . There were a number of Foreign Policy areas that he did not get into. Some believe that he did not get into the areas where he did not want to inflame things, and wanted to keep the state of the union focused on the audience, the big audience that he had, the domestic audience. That means jobs, right . He didnt really talk about the nsa and how it would affect corporations but he met with chief executives in washington. He did, he had a whos who of the Business People in the white house this morning. There are about 300 businesses that have agreed to sign a pledge to give more consideration to people with job applications that have been on unemployment for an extended time. Many of these people are having a very difficult time whining finding work, and they cannot even get consideration. These companies have said they will take a look at them, and treat them fairly. No guarantees on the hiring, but just that they will give these folks more consideration. Was it just a photo opportunity . There was a lot of pomp and circumstance. They were just signing a pledge to not throw somebodys resume into the waste can, but that was about it. There was no commitment on the hiring, no percentage. Nothing like that, any kind of benchmark, nothing like that in these proposals. Some changes in washington not only having to do with jobs in general, but job specific. Ben bernanke is no longer the swearingin is on the third of february for janet yellen, the new Federal Reserve chairman. A day of nostalgia. They just tweeted out a picture of ben bernanke walking out of the building for the last time. You look at her is at his eight year time atop the fed and it is not anymore turbulent than what he had to deal with. A lot of reporters are tweeting their favorite memory. It is one of those types of days, and the market was not feeling it, down 150 points today. Probably not the sendoff he wanted, but after eight crazy years, he walks out today. Janet yellen, the first female chairman, will come in and take over on monday. It will be the year of the horse indeed for her as well. Thank you, phil mattingly, and jeanne cummings. As i said, the Chinese New Year begins the 31st, and accounts for a lot of business in asia because the countrys population takes off for the holiday. In the United States, theyre about 3. 7 million chineseamericans. My next guest says there are top brands that are fully embracing chinese consumers right here at home, using language and cultural symbolism. Saul gitlin specializes in asian marketing. Lets just step back for just a second. When i say Chinese New Year to you, year of the horse, how do you feel . What does that make you think . My background is actually in china. The first half of my career in the peoples rig public of china republic of china. Importante most holiday in the year, analogous to christmas in the United States. The one holiday that is broadly celebrated, the pause for festivity, and time off. For me, based on my background it feels like a significant moment in the year, even though here in new york city i had to work today. It has that magnitude of importance as a holiday. There are some retailers that recognize the importance of the holiday. New york already decorated for the holidays. Is it a family holiday, doesnt revolve around a return to your local roots . It means that spring festival, and it comes on the lunar calendar of the onset of the spring planting season, so it is a time of renewal. As a holiday, it is steeped in traditions and icons related to fortune. That the next year, starting with the spring selling and the new year will be one of fortune, luck, good luck, and prosperity for the community. Is that filter into the advertising, particularly here in the United States . Correct. There is a lot of iconography with the chinese characters that are auspicious, the chinese zodiac. Animals that denote each Chinese New Year. As well as special foods, and other celebration. The gifting of money between family, friends, and between business associates, very often coming in red envelopes. They are icons of the holiday. You not only give people good luck money, but you place it in a red envelope. Walmart, as well as citibank taking note of the holiday. I can tell you that we are sitting in your studio in new york, and as were speaking right now, there is a threehour instore celebration of the Chinese New Year it taking place just around the corner at bloomingdales, where they have specially designed greeter clothes, and brochures. All in the traditional chinese red. Theres an envelope that is given to everybody that walks in , with a special offer insi de. Inside. As someone who is an expert in advertising, how much do you have to do to make this happen . It is great to have an idea but you have to push it through and get it to a place where someone can hand you something at the door. That is correct. Phrases inagery and the chinese language that are associated with the holiday, there are so many that flock to those advertisers and retailers. Companies that are developing mitigations for this. Of year really think have to think how they have to break through the clutter. If you look at the language in the print media, and look at what is happening at the street level, you will see the horse all over this year. How will a specific brand breakthrough . Maybe do something a little bit different in design, a different turn of phrase. Thank you very much, saul gitlin joining us from kang and lee advertising. The year of the horse has a special postage stamp. The painter who created this and his story, coming up next. My next guest was in the right place at the right time to make a multicultural mark on envelopes and faces all across the world. Brooklynbased kam mak is the artist commissioned by the Postal Service to paint the designs that are used in the 12 signs of the Chinese Lunar new year stamps. The year of the horse features drums and red drumsticks. It is a pleasure, thank you for being here. Thank you for this honor. It is a pleasure to see you. I would like people to learn a little bit about you, you arrived in the United States when you were 10 years old . That is right, 1971, i emigrated with my family. The first thing that i saw was the world trade center, driving down the brooklyn creek brooklyn queens expressway. That image fills you. Did you ever think you would be designing the stamps that would be used in the imagery all over the world . Not at all. Im still thinking, is this a dream . What a dream job this is, that the united Postal Service has given me a unique opportunity to use my artwork to showcase my culture to the world. Why you . To this day, i do not know. I was asked to come up with a, concept someone, a talented designer, called me i was working on the koi, and in the process of that project, they asked me by the way, they are renewing the second series of the Lunar New Years stamp. And they wanted me to come up with a concept, and that is how it got started. So you do the stamps. Were any rejected . I followed the tradition, using the animal from the chinese zodiac, and the first stamp was the year of the rat, so i did lots of drawings of rats and i thought something was missing from that concept. And so i came up with an idea with the encouragement of the art director, that i wanted to use the traditional element of the Lunar New Year, to tell a much more enriching story of the celebration of the Lunar New Year. That is why i used the traditional lantern. And for the year of the horse, i used the drum. They are the iconic instrument that usher in the new year. When i hear the drums playing, it lifts up my spirits. What a great way to start the new year. Does it sound like the hooves of the horse . Yes. It is like the heartbeat of the horse running. They both emanate energy and determination. You emanate energy and determination. What is next for you . I cannot even tell you what next years theme is. That is something that i have signed with the u. S. Postal service. Everyone will have to wait till next year to see what the next traditional element for the stamp will be. You will have to let us know when that happens, we would love to talk to you. Thank you. The designer for the United States postal Lunar New Year stamp collection. Coming up, groundhog day. A lot of attention on the big game this weekend, the Denver Broncos against the seattle seahawks, but the day marks groundhog day here in the United States. Folklore goes that if Punxsutawney Phil sees his shadow, there will be six weeks more of winter, and if not, it spring will come early. Michael johnston, a former member of the inner circle, the group that handles the groundhog. Good to have you with us. Are you allowed to say happy groundhog day before it happens . Absolutely. We have been celebrating it for the last week. There is no time limit on fun. Tell us the history of groundhog day. This is the 128th celebration of groundhog day. The legend is rooted in european folklore. They celebrated a holiday called candlemauss day, which was the midpoint between winter and spring. One of the more obvious customs that was followed, was that people would get together and bring all of the little stubs of candles that they had burned, put them into a communal pot, melt them down and draw new candles. It was a rebirth. That was the core of the day,. When german settlers came to pennsylvania in the mid1800s, they massaged it into something other than a religious holiday, and it became a convenient reason to have a party. We think that is why it exists today. You mentioned the word renewal, and we were just talking about the Chinese New Year which begins today. That is about renewal as well. What have you taken away from all of these celebrations . Do you believe in groundhog day . Absolutely. I was active with the Groundhog Club for 20 years, and i continue to be active on a parttime basis. When you see the sparkle in the eye of somebody who understands phil, someone who has the gene, you know that it is absolutely for real. We know that the movie groundhog day certainly created a groundswell of Popular Support for the holiday. How many future movies or projects might they be involved in . That is a good question. The movie premiered in 1993, and at that point we had been well over 100 years old, and we became an overnight success because of the movie. It has generated larger crowds for us throughout the year, and promotional events that we try to hold. We have grown considerably. The role of the inner circle on groundhog day is to protect and perpetuate the legend of Punxsutawney Phil. Very quickly, pick a winner on sunday and will it see its shadow . I am absolutely backing peyton manning. I think denver is going to win and i can date conclusively that phil will or will not see it very best see it