Machu picchu in peru, or a trip of a lifetime down the ganges. Travel that is designed to transform. And did you know that angels travel . I do not mean cherubs, but victorias secret angels, they travel. Find out what it takes to wear the big tory is a secret wings. And first, lets get headlines from our radio cohost, carol massar. Thank you so much, and lets get to the headlines. We start with dollar general, taking their offer directly to shareholders in a hostile bid for family dollar. Twoly dollar has rejected bids, and in the meantime, they have accepted a lower bid from dollar tree, saying that deal would more easily gain regulatory approval. Apple shares making some gains, closing up 3 . Companyes after the introduced two new iphones and apple watch and apple paid. And a walkout was blamed on borderline conditions. A denverbased company said it was the minorities that walked off, and the restaurant would reopen. This comes at a time when restaurant chains are facing ranges, ways raise wages. Over to you. All right, thanks very much, carol massar. And just about four hours, president obama is set to outline the u. S. Strategy extremists in the middle east, and i want to bring in david miller from washington, d. C. , also the author of the why americaness cannot have another great president. Can you explain what were going to hear from the president this evening . What i think youre not going to of war, andration that is going to disappoint many people. And there is his risk aversion to militarizing in iraq, and the news story is syria. That is the question. Eight to the allies, the iraqi army, more special operators on the ground in iraq, that is an old story. The real question is how is the president going to do with the mothership, and that is to say the main base of operation of isis. He has avoided militarizing them in the last years, and this has forced him to consider an alternative approach, and that is the one, presumably, he may try to lay out in broad brush fashion. David miller, is there any example you can point to that the strategy you just described doesnt work in situations such as this . Not quite. Afghanistan in the fall of 2001, 9 11,en the attack on tomorrow 13 years ago, and special operators, local allies, great intel, and a lot of american air power to essentially break the taliban toal qaeda connection and successfully eliminate with limited investment, actually produce a successful outcome. Or, alternatively, over the past 13 years, both under a republican president and a democratic one keeping the United States a taxfree from al qaedadirected attacks, again , goodinternational allies intel, and drone strikes. You can preempt, deter, and degrade the capacity of some of these organizations. New. Isis is it is better armed. It is better funded. It may well be better motivated. Has territory. We do not have the kind of assets in serial right now we do in iraq to wage a successful campaign. The president is going to have to lay out, i think, to some extent, how he is going to do that. This war by proxy by the United States . War by proxy. The president is not going to engage in nationbuilding. We are not going to deploy Ground Forces and spend trillions of dollars to somehow make the syrian home dedump tea, to put it back together again, nor in iraq, but this is a longer movie, and tonight, youre going to see at least the beginning of a change, a riskaverse president , that has willfully avoided militarizing the situation, perhaps for good reasons, to a more risk already president , and i think it is going to take time. A long movie, and i think it is i am to be playing, afraid, long after the president leaves the white house. Syria, iraq, iran, is the president s middle east strategy working . Overarchingre is no strategy. How can there be . The middle east is broken. It is angry. It is dysfunctional. The arab spring has run off the highway. We lost the first ambassador since the early 80s. In syria, civil war. Hopes for a new and cohesive iraq, it seems that has collapsed, and the iranians are still continuing their efforts weaponsre nuclear capacity. The issue is not whether you can have a comprehensive strategy. We have to figure out what our vital interests are. Right, but having said that, what is your thought then about Vice President joe bidens off to mention idea to give the kurds of their independence . Isi think joe biden acknowledging a reality, that iraq is going to end up it is a highly decentralized state. Look, with hundreds of forces and trillions of dollars, a decade of effort, and what remains of american credibility, we have failed to keep iraq a whole. Is driven mainly by iraqis themselves. Look. Let me reduce this to a bottom line, and it was Larry Summers who argued in the history of the world, no one washes a rental car. Do you know why you do not wash a rental car . He could you only care about what you own, and the problem is there is not enough local ownership. The arabs have to take responsibility for themselves, the arabs and syrians. We can do a lot to help them, but we cannot create the will and the skill necessary to build thationing democracies recognizes transparency, democracy, good governance, and gender equality. We are a long way away from that. We have to protect the vital interests, secure our allies, maintain access to oil, and doing what we can to help them resolve the seemingly intractable conflicts that give rise to enormous hatred and valuation. We can play a role there, but we do not own this thing, and i suspect the president will also ofe that a central component his message tonight to the american people. I want to thank you very much for spending time with us, from the Wilson Center in washington, d. C. , and we are looking forward to your thoughts about tonights speech by the president. A book. So the author of a reminder, president obama going to address the nation from the oval office for his plan to defeat the Islamic State in the middle east. Luber, of course, will have complete coverage and commentary, and that begins at 9 00 p. M. Eastern on bloomberg. And still ahead here on taking. Luxury domain name. Connecting with gucci, hermes, would be a, that place to start. You will hear about it, next. And coming up, supermodel lily aldridge. Find about what it is like in the victorias secret secret circle. Next. Onthis is taking stock bloomberg. I am pimm fox. According to bain and company, the luxury market is expected to a domain. Luxury is where they can register their names, and instead of apple. Com, think apple. Luxury. Monica. U, thanks for being here. You have to start off by explaining what was the process that you went through to get. Luxury, this domain name that, i guess, a lot of people are kicking themselves and saying, why didnt i think about that . What and what is this domain, and why did we not know about it . Top level domain is what we are talking about. Basically, it was an almost threeyear process with a regulatory organization, icann, that runs the internet, and they decided their were not good names available, and it was fairly saturated, so wouldnt it be a good idea to think about organizing the internet and giving people an opportunity to names,od names, relevant and so they created this opportunity to come in, one time only at this point, and there may be times in the future, but they have not announced it in the future, and it was to talk about what you thought good dot be, and weions would thought luxury was so important. Potentially so profitable. Youre going to want to partner with companies, like i mentioned, like cartier, so they can have cartier. Luxury. We have got 700 of the uxury,g brands own a. L but even exciting are the luxury highend and boutique, firms that are going to engage with. Luxury. And there are unknown brands who want a way to identify themselves, and were going to give them a new opportunity and a new way to get to that consumer. And youre going to have some ongoing relationships with the actual vendors. That is correct, because as a registry, we also have the ability to decide the big category names, like fashion, watches, shoes, travel, real estate, design. What happens to those names . Who are the right people to partner with . All of our customers will have luxury, butor to those categories really are really, really important, because that is how the consumers get into our world. So, for example, if you had shoes. Luxury, you could have gucci. Luxury. Exactly right. Example, the interior designers, we are already building design. Luxury, and there are so many who are excited to have a place where consumers will find those who highend, and they do not have a lot of ways. I mentioned you just attended the luxury summit. What did you learn . A lot, obviously. It was really one of the big takeaways, first of all, brands spend is so much time thinking about holiday, and it really was a retail summit thinking about holiday, thinking about what they are going to do and how they are going to reach the consumer, but digital is equally important, and they really think about it holistically, and that is so important for us, because they are looking at new ways to engage that consumer, and we are going to give them a new digital way to come out and be different and to find that consumer online. So what about a website like monica. Luxury . Well done. Thank you for joining us, the cofounder and chief executive of. Luxury. And coming up, we will talk about luxury, lingerie. Does qualify. Victoria secret is perhaps the biggest brand around for underwear, and we are going to meet the underwear and angel model lily aldridge. That is all coming up, next. Victorias secrets, the brands, especially in dollars in catalogs and more than 1100 stores, and the brand is not just underwear. It is also entertainment, and a book, which is being released this month, and it is called the author joins how youily aldridge, got associated with the victorias secret. You are from australia . Western australia, and i was noticed for the photographs i had taken of Stephanie Seymour at the time, and i had the incredible fortune to work with the brand and see it go through many phases of development, and then i get to meet the most amazing people, like lily. And you are going to answer who is your favorite for job offer with russell sitting here. Russell is amazing. He is family. This book came about so naturally and organically, and i am so proud to be in it. Does so much to help others, and that is what has always touched me so much about russell. What makes a great fashion fontographer a photographer from a models perspective . Putting something out there that you would feel proud of, and feeling safe with them is probably the most important thing. Russell, how do you become that person who is professional, because that is what they are hiring you for, but to live models, i have got to say, are typically younger than both of us, to say the least. There is always trust and responsibility, and we talked about the brand, and most importantly, it is a trust that it isablished, and something that is hardearned. All right, it is hard earned. Now, you are a hardworking model. I mentioned that you are a victorias secret angel, and i am assuming that is a very big and in the modeling world. It is a big deal. How do you get your angels wings . I dont know. It happens naturally. My first victorias secret show, he loved me, and then they use me for advertising, and then they gave me the wings, which was a very big deal. Heavy to wear . S they are very heavy, and i had like one last year, it sometimes, they are 40 pounds, and youre in heels and lingerie, but it is so much fun and such a Great Company to work for. A Great Company to work for, but there is competition out there, and one of the things that we note is that sportswear is a big trend, and underwear is a necessity in its various guises, but sportswear is now very hot. What do you think about this sportswear that doubles for everyday clothing . I think it is the same for lingerie, which is now doubling for clothing and accessories, and there is a massive market, a massive opportunity, and i think there is an effect with sportswear. Lily, you come from a family who is in fashion and in modeling. This . U think you would do i did not think i was going to be a model. I thought i would be a soccer player. I was a very big tomboy, and then around 17, something changed, and i decided i wanted to be a model, and i pursued it, and it has been an amazing job, introducing me to amazing people not just for work but in helping others. Russell is very, very passionate about helping others, and he lets me be involved in that, and that is really the most important thing about our job. But so, russell, you get to tell everyone, what are you doing to help them in tropical he for when tropical he what are you doing for charity . Ande take ranting ability create products with marginalized community, so that, for me, began with photographing understandingple, that indigenous and marginalized communities were one in the same, and using their face and their image and generally support these wonderful things, and i say there is a large philanthropic society, and it is also what we do in the victorias secret family. , i have alsodge heard that you have started your own clothing line. I just wanted people to be able to buy things that are cool, and i have been doing it in collaboration with velvet, and it is something that i hope i can do more and have my own brand one day. If russell was going to go into your closet in your house, what would he find . Levis and sneakers . Definitely lots of jeans, lots of sneakers, lots of heels, lots of dresses, lots of lingerie. Lots of lingerie. You can never have too much. Is that the take away here . When you are an angel, you get the pick of the litter. I have to ask, would you have a favorite . All of them are gorgeous. Not even a color. Favorite . E a i rarely look at lingerie. When there are these stunning beauties in front of me. Said like a true pro. I want to thank you, victorias secret angel lily aldridge, and russell, his new book angels, in stores now. You are listening to taking stock. This is taking stock on bloomberg. I am pimm fox. For look at the headlines, lets go to our radio cohost carol massar. President obama will address the nation and talk about his plan, maybe speaking of extending air strikes in the middle east, also talking about arming the syrian opposition. We will have full coverage of the president s speech at 9 00 p. M. Right here on bloomberg television. Russian president Vladimir Putin may face more sanctions from the u. S. And europe. Oil exports could be halted, and it could affect companies from dallas to london, and that includes Companies Like exxon mobil and bp, and we know kids like pizza and chicken nuggets, but experts say that too much of childsods that harm a future health. For almost half the sodium that kids consume, and it happens to be what the kids eat over and over again. Those are the headlines. Back to you. Thank you. And there is a potentially fatal disease that is caused by high levels of potassium in the blood, and there is a company that has been developing a new treatment. Joining me with details is the chief executive. John, thanks for being here. My pleasure. Just describe the extent of which this particular condition afflicts people, lets say, all over the world. What is the market . This occurs frequently in a setting of chronic Heart Failure and kidney disease, and those are big problems in this country a healthyide, and person, when they take in more potassium than the body needs, they simply excrete that excess potassium through the kidneys. Chronic kidneyh disease, their ability to excrete that potassium is impaired, so what happens is the potassium level continues to rise to dangerously high levels, and the real issue is a dangerously high potassium increases your chance of cardiac arrhythmia and death, so it is really important in these patients that we get control over their potassium, and on till now, we have not really had good Treatment Options for that. 2. 5nd we are talking about million, even 13 million, depending upon the specifics of the patient. So tell me about the drug. Drug works by finding potassium in the gastrointestinal tract, and you taken by mouth, and as it is going through the body, it is designed to bind to potassium and then draw the potassium out of the body, so it essentially provides the potassium excretion that the bodys impaired kidney function no longer allows, and it allows us to take haitians mic and bringkale them into a normal range, the range in which the body wants to maintain potassium. Potassium is an important electrolyte for heart function. You need potassium. It is just when you have too much potassium when you are at risk. What is the status of the drug . You have got to get approval and go through all of the various testing phases. We have completed our clinical development, all of the spaces of clinical trials, including a phase three socalled pivotal trial, and we are in the process right now of writing a new drug application, which we will submit to the fda in the early first quarter, and then approximately 60 days later, the fda makes a decision whether to file it or not and notifies us, and then, typically, it is about a 10month review, while the fta goes over the documents and profile, during which time, we will be doing a lot of work to prepare ourselves to be commercially ready to launch. Toyou have already agreed build a manufacturing facility to do this. We have, and we are actually reliant on other Contract Manufacturing organizations, but to your point, we have invested millions of dollars in creating a supply chain for the product, and that is just one of the many risks that go along with drug development. You have to be able to manufacture it before you know whether it will be approved. Last point, the experience in biotechnology sphere, i have to say that it is an honor. And they are bringing Innovative New projects. It is a joy. What is the potential price tag for the drug . There are other products that were similar to this that sell in the range of five or 600. We want to make sure it is accessible to patients. There is always a fine balance. And this is to be mindful of pricing in a way that does not create barriers for the very patients with are trying to serve. Thats alright, i want to thank you very much, and i want to note that the company went public in 2013, and that was the chief executive. All right, coming up, you are going to hear about a trip that you are going to want to take, and creating transformational travel. Also, youll meet an artist to has turned a brief job at facebook into a financial fortune. Youre going to find out how he did it, and what he is doing now. That is all i had on taking stock. Onhis is taking stock bloomberg. I am