One company said its estimates missed and profits have been sluggish. This is the most its fallen in five years, 28 . After doubling over the last year. Other companies fell 12 . X 113 . So how big a warning sign is this for the 3d Printing Industry . What is happening here . 3d systems came out. Much excitement because they were talking about Consumer Usage of 3d printing. They said were going into the consumer space. Were shipping a lot of printers to staples. They said its because were spending so much in marketing and this consumer marketing is costing us a lot. They recognized a lot of revenues for sending these printers to staples and they said actually we have a consumer slowdown in a business that is brand new. What are they hoping consumers will print. What could i use it for . If you needed a coffee cup and you had about three or four hours. I could print my own. You have to design it, the coffee cup or gun or airplane part in case you need one of those. No, thank you. This is mind blowing new technology that seems so cool. First we had printers, now we have 3d printers. Its something a little more. I think people get excited about the potential of something new and different. But the design skill required for this is fairly high. Its hard enough to draw a which he is piece but to 3d design one. Its a smaller market but people get so excited about it. I want to bring in someone who covers this business. I know youve been a bit more negative about 3d printing in general. Are you saying i told you so today . I am not negative on the technology or opportunity. I have been questioning the consumer market. I think thats more of a hobbyist market. A good analogy is some people zoe, some people set up shops in garages. You think consumer markets will never be very big . I think it will be a niche. I think for the professional market its real. It has been real, its growing. From all the Media Attention in the last year its getting more interest and accelerated demand. These stocks to your point more than doubled in the last year. Extraordinary performance. The evaluations are not sustainable. I believe the stocks have been in the early stages of a bubble. I have been covering 3d systems since last mar and i said they were setting expectations that were not realistic and thats what were seeing today is a lot of what they are saying. The Revenue Growth is hard to make sense of unless you recognize the fact the company has done a lot of acquisitions in the last year. The kind of customers they might have, and that was unclear. It made the revenues look nice because they were spending a lot of money buying other companies. A lot of people thought they were selling more printers. If you look at the guidance they just issued. They are saying revenue in 2014 is about 700 million. That is almost double. Almost doubling in two years is extraordinary. But they are also saying that earnings is probably going to go down by about 5 over that same time period. Where in the enterprise are 3d printers thriving. What industries are using these . The big use is for protyping. Rapid prototyping. You used to have to take things to a machine shop. This bypasses the machine shop. This is huge for prototyping. What is happening now is its getting into manufacturing in specialty areas, dental, hearing aids, jewelry are big markets. I hear 3d markets has taken over the hearing aid markets. Its a custom item now. Everyone is different the shape of their ear. One of the things with this market is its not new. Ive been in the Investment Business for a long time. I bought lots of shares of strat. There is a market there but its small. I was looking today at strattiss, it has a 5 billion market cap. The retainings for this Company Since that time is 83 million. In 20 years theyve retained 80 billion in profits. And has a 5 cap. That is out of whack. In terms of the business what do you see broth potential . It is still growing double digits. What people are getting excited about that i think is real is of it. Facturing part cars . Its very slow technology. Its not good for large parts. If you want a hard part, a part that can be used as a gear, it will take a half Million Dollar machine, a gear that is the size of my hand would take two hours to print. And thats if its plastic and it wont be durable. Its more efficient when it comes to smaller things . Its better at smaller items. Its better at custom items. Its great for complex shapes. You hear about the g. E. Nozzle thats been in the works for ten years. They can manufacture a part that they cant manufacture using traditional methods. Its not that its more cost effect toif use 3d printing. Its that the design of the part saves so much in jet fuel, your savings come on jet fuel savings but the part is going to take more and its been in the works for ten years. Its a very specialized situation. A small market. We are not going to be 3d printing jets. You will hear about airplane hinges being 3d printed. If that hinge fails the plane is not going to crash. You could print a hinge for an overhead bin on a plane. Were going to continue to follow this business. Obviously the stock is getting pounded today. Thanks so much for joining us. Twitter is about to report its first earnings as a public company. Can they prove they have plenty of room to grow . Well discuss that next here on bloomberg west. Welcome back to bloomberg west. Stwirt coming out with its first Earnings Report post i. P. O. The stock soared more than 150 since going public but still no profit. What does twitter need to prove today . Chief economist max wolf from new york. He wrote one of the first twitter reports on the street two years ago and adam burke is here in San Francisco one of twitters organizing partners. What is one of the things youre looking for in the report today . I think their going to have an amazing q4. I think one of the thing that is not understood is the season alty of advertising. One of the things were seeing is digital span really ramped this quarter. So i think that will be great. And of course scale matters and online advertising. So monthly active unique users and the breakdown between u. S. And international. When it comes to add Revenue Growth versus user growth, what is more important . Right now for twitter is add Revenue Growth is more important because we have a company that has a really Bright Future that we are all excited about but has a strat fear i can evaluation and needs to hit every time it steps to the plate the ball out of the park for about 18 months. Now here is my question can twitter become the add revenue power house that facebook and google have become . They dont really have to do anything for search ads to bring in boat loads of money. Will promoted tweets really do that . I think yes, absolutely. Its aton of wild exeermentation ortizers right now. People are flocking to it. People skipped a Super Bowl Ad and put their money into twitter. People want to play around wit and are excited to it and its hard to rep pli kate on any other platform. One of the things i note about twitter is how much of their business is in Fact International and yet the International Growth rate has slowed down. How big a deal is that . Whats more important than the growth rate is the value of the International User versus the u. S. User. I think the revenue per u. S. User is in the 2 range so can they monetize International Better . That requires International Sales presence, getting in front of international advertisers. And those are nontrivial things to do. What about the facts that brands, companies, businesses can get attention on twitter without paying for anything at all. Like jc penny with drunk tweets that i cant even read and they got all kind of attention for it. Is there a problem with that . Sure there is a little bit of a problem with that but weve seen that across the social media complex. We see that as facebook gets people to struggle for instagram. We saw as facebook experimented as twitter will have to do. To go back to the early point, its one in the same, 75 of the users are offshore but 75 of revenue is on shore. Twitter has to get them to take the next step to see the value and monetize. I think the misconception is twitter is not competing with facebook and google. They are competing on who can take market share from traditional advertising faster. Promoted tweets is the primary ad engine but theyve experimented with tv commercials and target users geographicically. Do you have any feedback on how these experiments have gone . Do your clients like these . Experimentation is the key now. There are mixed results in all these things but there is a willingness to pay for these. Were going to a new age of Just Marketing again. And people need a different mixture of ads on a variety of platforms, some are digital, some beneficial for brand awareness. They are trying to figure out to get their infrastructure together to accommodate these platforms. Expectations are low for a lot of advertisers. They are trying to figure out the new rules of the roads here. Amazon Just Announced a deal with free wheel where they talk about their advertising platform and doing more video ads. I think one of my favorite facts is amazon ad business were stand alone, it would be the Third Largest in the united states. What do you think of their trying to gro, free wheel and amazon partners now . Amazon is a dark horse in the advertising space. Its an area not a lot of focus is paid to in terms of amazons overall business. But when you think of key aspects you need to be effective. Twitter gets a big check there. The other is data and amazon gets a huge check there because they have valuable shopping data, valuable intent data. The amazon user is fairly intensely focused on what they are doing so they have that as well. Some of the numbers ive seen as much as 500 million. When you look at this, its a very highly motivated, very direct sales pitch, does video make a difference when it comes to ecommerce ads . Amazon is a complete dark horse and people arent focusing on it snuff. Advertisers dont know what to do with it and they treat it like a media platform. Video is all the rage. The problem with video is its costly to produce. And people want it turned around very quickly and those hurdles are hard to get over yet. I think facebooks little video trick yesterday on their anniversary was a nice little experiment of how you can turn real time video around quickly and have it be engaging. But people still have to crack that nut. Thanks so much for joining us. Were going to be all over twitters first Earnings Report on the late show today. Were also going to is it down with disneys c. E. O. As the Company Opens its Quarterly Report card as well. Well talk about that more on bloomberg west. This is bloomberg west. Cbs is expanding its relationship with the nfl winning rights to broadcast some thursday night football games. Eight early season games will be broadcast on cbs next season and sime you will cast on the nfl network. The deal is for one year with an option for a second. They already broadcast fwames on sundayses. You are at disney today speaking with bob iger. Before i want to talk about football. What do you make of this deal . Its a big deal. Its not everyday you get the rights to nfl that come up and so there were a lot of interest of players in this. There was a disney angle. There was some interest on disneys part possibly to bring this game to abc. I think you highlighted an important thing which is this is oneyear deal with an option for a second. They are looking to build the platform for football that espn has with sunday night football. Theyve chosen cbs as the platform to test it on. Well see where it goes from here. To clarify why these games are sime you will cast on nfl network and cbs. Its because the nfl network to get paid in subscriber fees, they have to keep it on there too so they had to find a balance of selling the rights and keeping it on the nfl network. Its interesting when you talk about Cable Networks. You have abc that took monday night football and put it on espn. The notion it would then go back to broadcast is interesting given importance of espn to disney. I think its a good point when were comparing a business like cbs to a business like disney. In the case of cbs its largely about the broadcast network. In the case of disney were talking about abc but in terms of what drives this business, we are talking about the Cable Networks and espn and disney channel. And it goes beyond that because have you the theme parks and movie business and ph. D. Ing and licensing. All these things come together to make a big broad business. The signs suggest they are seeing a lot of growth in those different areas. When it comes to earnings later today, what should we be matching for . You think about the Box Office Performance of a movie like freezen. I think this is at about 860 million worldwide. Its an important story for disney in the sense disney animation has seen a bit of a rensauns thanks to the pixar team that builds that animation business. Im sure that is going to be one of the big highlights to look at even though its not the driver the Media Networks are. And if you look at what a guy like bob iger is passionate about, he is passionate about technology. It will be interesting to hear from him about all sorts of stuff. They have a big deal with netflix, the magic bands at the theme parks to introduce tech to the theme park business. And even in their interactive business when you have a game like infinity tries to take advantage of what disney is. Ill be curious to see what they have to say on all those fronts as well. Well look forward to your interview with bob iger later today. Well be right back. Bloomberg tv is on the markets. We have had a down market although not a sharply down market today and thats after we had a little bit of mixed Economic Data out in the morning. The dow is higher and s p is close. Movers of individual including ralph lauren has boosted Department Store sales. Ralph lauren has expanded beyond casual wear into handbags and fine julie. Gaming revenue increased 7 about half the rate analyst were estimating. Well be back on the markets in 0 minutes. . You are watching bloomberg west where we focus on technology and the future of business. Sony is in talks to sell its p. C. Business to japan industrial partners. The move is part of a broader restructuring and could result in job cuts. Posted. C. , tv business a loss last quarter. Pan sonic is making a Successful Transition away from tvs. Shares rose nearby 20 , the most since 1974 this. Comes after pan sonic reported a 20 gain in Third Quarter profits after focusing on things like solar panel and auto parts. Alley bab ba rose to 153 billion. It comes after yahoo indicated that revenue surged you 51 last quarter. They are expected to go public next quarter. Google settled a big antitrust investigation by the european union. The five year pledge lets google add new services or alter its search page as long as they display result frs rival services. Last year the f. T. C. Dropped a similar probe. This is a big deal. It is a big deal. It force rs going toll put Competitive Services on their own site. They have tremendous control because thats where everyone goes to search for things. If you are a competitive Search Service and you want people to find what you do, you need google to help you get there. What the Settlement Forces google to do is be more honest about how it shows result frs competitors. What kind of teeth are in this because the notion of putting results in there but letting other businesses show up in the monopoly that is google is another . If you are to talk to executives at google the types of responses you would get is were still a lot smarter than these guys and there are things we can go around this rule that allow us to promote our services in ways that we dont for others. The reality is people are going to google to search for everything. The competitive issues we are dealing with is a small subset of what google does. Isnt that similar to a settlement they made with the u. S. . Its all about antitrust. When you are the dominant player in a technology market, how do you make sure that others have some level of fair treatment on your ground . This is probably on some level either good or bad, black or white, on some level this is bad for amazon and all those other businesses that want their results to show up in ways the users might intipped when they do the searches on google. Google is constantly tweaking its algorithm in ways that are legal. The risk is when they go into businesses that arent serged, when they go into the ecommerce business and offering travel advice and getting paid for clicks, thats when the risk comes in when you have a business that dominates as google does. When you go into a Search Engine and you say trip to new york or hotel in boston, those results its a good chance the first or second result you see thats what you use to book. If thats a Google Service instead of a price line service, googles advantage becomes that much greater and they are doing all of those things. Lets talk about something more fun. Earthquake stock compensation that will vest over four years. We just got information about new c. E. O. Of microsoft is 1. 2 million. Hes got a lot of hard work to do but why pay earthquake 100 million . I come at it from the view 1. 2 ric schmidt is worth billion. Its a huge amount of money for everyone else and commump change for him. It raises the question why. Eric is an important person for the company. He travels for them and represents the company. Its a brand t