Route where drew web traffic. The possibility of regulation. The letter urged the fcc to take a light tough approach. Ranken he wants the company to address security concerns after research in germany posted a youtube bulletingideo of them exploiting this scandal. And your Supreme Court judge has blocked the state subpoena seeking users who rent out. The new York Attorney general says she will issue a new subpoena to see issues users are raking new york law. It could be a game changer when it comes to privacy laws. The European Unions highest court has ruled against google, saying users have the right to be forgotten. That means that google and other grant engines must request to remove links to personal affirmation if a person s fundamental rights are harmed and there is a Public Interest in publishing a. It was filed by men who wanted links about his 1998 repossession taken down. Google called the situation disappointing. Cory johnson is with me here. He could have this could have huge implications. This is a fascinating case of a new love being applied. The eu is trying to figure out what an individuals right is on the internet. Using,ase they are essentially is the right to be forgotten. Forgotten is be this interesting concept in privacy law. It is unforgettable. This will change the way google works, and not just google. There are big implications for Companies Like facebook. Google doesnt do anything immediately, but if they dont grant your request you can petition to the National DataProtection Agency and then they can ask google to take it down. Asthe fines could be as much two percent of World Wide Web for new revenue. A enormous implications for these companies. Let me read specifically what they said in the decision. It compromises the fundamental right to get it data production. We should clarify they dont need to erase the article completely, they have to take the link out of search results. It is not clear what they have to do and what the ramifications are. Verifications are interesting. Google laid this out many months ago. They talk about these big issues. First of all, there is your post. ,f you take a picture of this an embarrassing picture, do you have the right to remove that . An interesting question. Then there is another issue. What if someone reposts that picture . Then theres the question, what is the right you have of your own image that somebody else might put up about you . These things have been sorted out. The phenomenal difference is european law and american law. Theelieve the press has right to publish things that are true. In new york there is a french law that says there is a right to oblivion. The concept is, if you commit a crime but you have served your crime, and rehabilitated, you have a right have the crime go away. That is no ones business because you serve the time. Happen in thet medicines. Probably not. It is a different concept. Information is public. In europe it is a different standard that goes back a long time. People have a right to oblivion. Thank you. Something we will continue to follow. Turning now to twitter and the Company Efforts to grow user base and revenue, membership hit 285 million active users during the first quarter. User growth slowed yearoveryear. In an effort to attract more users, and grow revenue, the company is turning to Small Businesses and launching a Small Business guide to help entrepreneurs use twitter. I said ok president global revenue answered by asking how to get more users signed on and engaged. What is important for us, we are just Getting Started in rolling out the tools to a wider audience. We started in the u. S. Now we are moving from market to market. We Just Announced the availability in japan to go along with our activity in the u. K. And in dublin. Were rolling out across the globe. What we are seeing from consumers is that they not only see and experience content on the platform, but it drives them to make a purchase. I did a study that showed 73 of consumers that followed or engaged with a Small Business on twitter led to some level of purchase activity for them. I spoke with facebook head of Small Business last week. They are making huge efforts to reach Small Businesses. What does twitter offer . I think would in general all we hear from businesses and people is that twitter is the only platform that is live, public commerce a shuttle and distribute it. Those combinations make it interesting for a business to connect to their potential customers, and engage and sell. Twitter theyuch are in a different mode. They in the mode of what is hot, what is new . What is going on in the world. We think those questions that they come to twitter with, whats up, businesses can help answer those. Likes to think live tv can play a role . What sure. Do you think live tv can play a role . Sure. They look at twitter is a live platform to medicate and connect with customer base. Some Small Businesses have told us that twitter has an help me that much. I havent gotten new customers from them i havent generated sales from it. How do you respond . We are just Getting Started heres what i can tell you. Were seeing great adoption from businesses using the platform. I will give you a real tangible example. We launched a platform called me generation cards. When you see a promoted tweet from a business am a sometimes there is a button that says submit request information. When a consumer touches that button the email is sent to the business to followup. It is an easy way to strengthen this between discovering a business and getting information. We have a Software Company that is using a platform to read affect. They saw 3. 5 times lived in leaves that came from the platform. Twitter is the number one marketing channel digitally and physically. Revenue. E the head of is the goal to get businesses to spend money on twitter . Are holistic goal is to get as many businesses on the platform, and get them used to using the platform. ,e have a goal ultimately to be to allow them to be successful. Once they are great on the platform, the tools are just application tools. We view our role not at the end, and talk about the paid platform, but holistically from the beginning. Getting them on the platform and time to do it the right way. As youre developing ad products, are you thinking about what might be good for Small Business . Does that factor in . The Consumer Base as well. What were trying to do, the best products that we roll out our winwin for the Consumer Base and for the business. We have seen that as we rolled up products across the board. We think about is what is great for the overall audience. Twitters Revenue Growth story seems spectacular. How do you see that evolving down the line . How do you keep up the momentum question mark it is early days but we saw over 119 growth quarter on quarter this past quarter. The ads part was even higher. We are thinking about all the other things that we have teed up for the rest of the year. We made a huge announcement couple of weeks ago with our acquisition. This is one of the Worlds Largest mobile exchange businesses out there. What it allows us to do is touch over one billion users for ios and android apps. Connectingworking on the dots between the twitter app slick and run a campaign on twitter and off twitter. Amplifying is a big part of what you are believing the future is. How do you see that playing into live tv . They are cutting the cord. We have 70 content partners who are signed up and using twitter amplified. If you are not familiar, it is or wide video experience premium broadcast providers. If you video that appears on tv, you can bring onto twitter and experienceize the with you. Monetization angle. Consumers get to see content not have seen. It is helping drive adoption and tune in for broadcast partners. What is your vision for advertising . In five years, how does advertising with different . Weve started planting the seeds around that, which is we want to touch every single business on the planet. We will not rest until we are done with that. For of the ad experience twitter is that content is native inorganic to the platform. Liketually looks and feels traditional content. You can retweet a promoted tweet. You can reply a promoted tweet. Ist were trying to do a get businesses to get better at reducing twitter contents would provides value. Bain of globalm revenue. We will be right back. Welcome back. Im emily chang. Seven years before apples bid to buy beats electronics, dr. Dre teamed up with a harbor form firm, monster, the design headphones. Yet it was to create a stylish accessory for mainstream consumers as well as Audio Quality fanatics. To create the perfect sound, monsters founder created profiles that serve as a baseline for beats products. Noel lee is with me now in the studio. Struck an years ago, deal to make headphones. Tell me how this came about. Jimmy was looking for Something Else to do. He wanted to do speakers prayed i said the new speaker is the headphone. People dont listen to speakers anymore. They are too big. At is how it started. That is how it started. I wanted to get into making the best headphone in the world. Dr. Dre used . 50 as they cent as ay soundboard. We have beats headphones with us today. What part of these headphones are you responsible for . New ones. Re the we didnt do any of that. Winds, we did everything. The engineering, the design, and the great thing about what we was what was it like working with them . Probably the most rewarding time ever. In my career. I was exposed to the music business, and to jimmy, who is a who isng genius, and dre a music icon ray begot to meet cool people. It was fantastic. What do you think of this deal . Is it surprising . It is a shock to everybody. We have the same questions everybody else has. What the final outcome is going to be. We would like to see it because audio, highquality sound, and valuation of what the company could be. How much are you getting . Like that. Zero. I wish we couldve participated more. We got the valuation out of it. Shining light on our technology. Before we shot the headphones, do you have any regrets about the deal that you struck with them . They actually, you parted ways in 2012. Theyhalf the company sold half the company to htc. Why do you think they did that . Jimmy told me, you build companies to keep them. I build companies to sell them. He is in a different mode than i am. Im an entrepreneur. I never took in any extra income. 35 years weve been in business. It is a passion for me. I never thought of selling my company. You are not upset about not getting a cut of this . No. It is not about the money. It is always about the sound quality in my passion for what is happening in the audio business. I have some regrets on the lack of recognition monster has withn after our split beats. I wish we couldve got more recognition. Being on the show, people dont know that monster designed the beats products. Lets take a look at the headphones you are making now. You are still in the game. Those are diamond. Stunning. What is so special about these . Weve gone on to new technologies. What i designed was five years old now. The new stuff is phenomenal. The sound quality, the dynamics, we call it pure monster sound. Music. Closer to the we are reinventing the game. Collaboration with James Lindsay on promoting that for the hiphop audience. This is our new technology. Last question. How do you view competition in the Headphone Industry question mark some dont like beats headphones . Industry. Mpetitive there is skullcandy. There are a ton of products. Beats, kids want to hear the base. They want to hear the bunch the punch. Some critics say it is overhyped. Listen to hiphop, maybe that is what you want to do. Monster sound is about clarity. With all of the competition, they have their own versions. Identified a competitor that can compete with either one. All right. Noel lee, thank you for joining us. Thank you. We will be right back. Welcome back. Im emily chang. We turn now to our wiring the world series. How technology is changing retail. Onions of customers may be hesitant is what credit cards after the data breach but target is one of many retailers hit by hackers in 2013. Cyber thieves arent slowing down anytime soon. Cory johnson is back with us. We had been focused on target over the last year. A lot of retailers have been hit. Talk about hacking, we shot the video a few years ago. [indiscernible] i wonder if we had known the 2013 wouldve been the real year of the retail hat. You had so many hit last her in ways we havent seen. Marcus. Others, neiman target got the attention for its massive attack. The Neiman Marcus one got nearly as much focus. There was a jump in the increase in the number of attacks. How much is a cost . The costs are all over the place. To stop and cheaper remediate the problem. One of the things we saw was the level of increase. A lot more money being spent by these companies. For the cost of companies predicted 5 billion. These are estimates. No one really knows how much is being spent behind the scenes. A lot of companies as well. The question remains how businesses are responding to this. Are they beating up their security profits products . More in the show, bloomberg west. Welcome back. Im emily chang. About a year after tumbler was , there are yahoo questions about whether the acquisition is going to pay off. The ceo, david karp, spoke to market makers. Here is what he said about integration between the kind pennies the companies. We are partnered on the projects. Today. Owered by tumblr we are working on a host of projects. We are on our own path. We are ultimately control of her own destiny. Tumblr has 160 advertisers on the platform. Also joining us, the ceo and founder of the share space. As Companies Like facebook, twitter, and interest are increasingly competing for ad dollars, they help connect with consumers and grow businesses through the power of social. She joins me now. Think you for joining us. Great to see you. We were just speaking with the head of revenue about Small Businesses using twitter. Obviously, there are a lot of platforms out there. If you are a Small Business, how could you approach social and choose where to spend your time . Is forell businesses it steps. Steps. Beware the customer is. Grow your network or fan base. Do that organically through existing customers and fans. Also invest in these paid opportunities. Step three is to listen to customers, hear what they are saying, and respond. It is a circle. That is a lot of status. How much time customers need to invest . They can just hope everything will follow. That is just the first step. It depends on the business you are in. Increasingly, consumers are spending time on these sites. We are using the sharing and posts to make important purchases. Businesses have to be where they are. They have to be a part of the conversation. D. C. A difference between facebook, twitter, pinterest, and linkedin . Are there anyone that is a must . It depends on the business. They have emerged to occupy different places on the social web. Just like there wasnt one Internet Company that one out, were seeing the same thing with these networks. How do you decide where to spend money we are marketing dollars question mark over the get the most bang for their buck . We are seeing businesses, small and large, continue the shift from offline to online. Within on when they are doing a lot. They are sent to experiment more and more and seeing Great Results on social media sites. I think that the f8 conference last week, facebook announced the power ad network, of social combined with global. Christ how do you view how do you view a spoke against twitter . Likes it is a different audience. It is a different audience. Each piece needs to look at where their target customer spends time. They should start with a one, experiment, they continue to go from there. You can compare results from one versus the other. Pinterest is rolling out paid pins this week with a select group of brands. How impact full duty visa going to be . How impact full are these going to be . Been wise to focus on the user base and to go from there. The brands that are there that are launching this month are very exciting. Im curious to see how. Underscores the mature ation. Natureks to the social and the importance of highly visual Customer Experiences online. What brands are doing social well . Difficult to compare. Every industry has their leaders. I am biased. Starbucks does a terrific job. Disney, gap, google. All of those brands are cuttingedge. They are willing to experiment. It goes to show, when it comes to innovation, you dont always get it perfect the first time. You develop muscle memory and it becomes part of your innovation and culture. Ofthe ceo and founder hearsay shoulocial. Thank you. Beauty lovers flock to social media to write about their favorite products. That is next. Watch a streaming on your phone, tablet, bloomberg. Com, and amazon fire. Welcome back. Im emily chang. Blackberry unveiled a new lowcost phone in indonesia today. It will be available exclusively in that country where the company is still having success. The ceo spoke with bloomberg tv about whether blackberry will be releasing tablets. Eventually, we will have to do something. I think you will probably see from us a tablet sooner than a tab. By the way, i like both. Enterprise focus, there is a place for a phablet and a tablet. Producing it is n a partnership to compete in emerging markets. We turned back to our wiring the world series. We look at how a more connected world is changing the retail industry. Instagram, pantries are visual social platforms for beauty bloggers to share their favorite products and tips. How do Beauty Brands turn conte