The World Cup Final yesterday setting a new record. The total volume of tweets during germanys win over argentina was 32 million. That was a little less during germanys blowout semifinal win over brazil. Lyft become legal in new york . They are negotiating with the taxi and Limousine Commission after it was sued hours before launch on friday and they say it will not launch and become until is approved. Callnn is hearing apples to reduce Carbon Emissions and factories. The chinese manufacturing giant which makes smart phones, tablets, and more just unveiled plans for an environmentally friendly campus in southern china. The factory there will be Energy Efficient and use less chemicals and more recyclable material. It is part of foxconns effort to expand into areas like Auto Electronics and cloud computing. We got a firsthand look at the site in china. The foxconn chairman has a vision a bustling business nestled in the mountains with engineering and academics. We sent a lot of engineers, highly skilled people here, they love this place, its temperature, humidity, air, its a good place to the late hightech hub. Is the only place aside from beijing that can be the chinese Silicon Valley with peking university. Arehe two universities partnering with foxconn its fourthgeneration industrial campusnd ecofriendly built largely with recycled steel which will produce smartphones, largescreen tvs, and house 100 or a thousand square meter r d center and a Big Data Center housed in an Energy Efficient windtunnel. Nearby, other companies are also billing building facilities. All three will chip in to build infrastructure around the area including a fiberoptic network. By march, 2015, the Company Projects an annual output of 5. 6 ilion dollars in this facility with 12,000 workers on site. Foxconn is touting this as the greenest and eventually most hightech industrial park. Its not only the manufacturing process that is green. Insulating and selfcleaning and they treat their wastewater onsite and even the food here is tested for safety. The chairman has said this is a big step moving forward. Because it embodies what foxconn wants to do eventually moving up the chain and moving away from laborintensive low profit margin manufacturing and working with the countries top brain trust to operate at the forefront of High Technology industries. Eventually, he says he was to service the clients at every step of the chain from components to consumer and perhaps one day, they may even supply clients all the way from Raw Materials to final livery of consumer products. It might take 35 years. [inaudible] big ambitions but for a company that has 30 production locations across china and employs over one Million People here, its perhaps not too high a mountain to climb. Meantime, while Companies Like foxconn have played a key role in helping manufacture the iphone, some in china are accusing Apple Software causing security problems. They say Apple Software tracking functions would be used to identify activities of individuals in china which could result in a league of state secrets print apple has responded to the claim with the statement on its chinese website cory johnson is with me here in have udio and we crawforddelprette. What exactly does this statement mean . It means that apple is being very definitive saying that at the device level, this is how the information is tracked but it is not any information that apple is capturing. Its not information that apple is using. I think they are being very smart and trying upfront to say that there is positioning data that you need to figure out where you are but that is not data that apple has. They can sort of get on the offensive and the just chinas concerns up front. Chapterthis is another in the tech sword fighting that has been going on between the u. S. And china and i think apple is smart to get out in front of it instead of backing away. There has been a lot of backandforth over cyber spying and the nsa in chinese hacking in the United States and china. How much could this hurt apple . There is a lot of context thats important. Domestic competition within china, companies are trying to gain mind share and have backing from the Chinese Government and i think that ways in. We have seen a lot of companies on the enterprise side talk about slowing sales particularly in china because of the revelations from Edward Snowden and the nsa spying. Companies like cisco and oracle and hewlettpackard are dramatically slowing sales in china. This is different because this is a computer a consumer facing product. Its the context of all the companies that are using personal information to target advertising and other service Companies Like facebook and others. The general concern around the world about privacy and how companies respect or dont respect their privacy and what privacy means to individuals is important. I agree with you and especially the first point you made. There is a in agenda here. China has a big bet on a number of different thanks. Mi, there is an opportunity to drive this agenda which is a western platform and its not necessarily a platform that is getting most favored nation status. That context is really important when you look at these comments which is why apple is smart. They have a product that people crave so get on the balls of your feet and go forward and take this on. At the same time, youve got a report out of china from an saying thataiwan the iphone six could be delayed until 2015. That is something everyone into a tizzy because we were expecting this this fall. Apple headlines sell and apple and internet headlines go crazy. People like to run with anything apple and put it out there whether its true or not. Id doubt whether this is accurate. It would be shocking news. The notion that this analyst is reputable or this information is to be believed is nutty to me. We will see more like this, this guessing about things. When analysts come up with reports, they say they are getting information from the supply chain. What do you make of this report . Does it sound like it holds water . There will be a lot of stuff coming out. Whats interesting about the report is there is a lot of discussion around some of the advanced Screen Technology and making sure you have consistent rendering of colors and also something i think the world stage get used to. In the it comes out Fourth Quarter or the first quarter, it will be a hot product. The drug testing issue which came out in that report and a 5. 5 inchropping phone and whether the screen shatters and to what degree you can come i think thats an education. That was one of the most important things i read. There is a good point there which is people will have to change their expectations on what you can do with the phone and how fragile it can be when you get a piece of glass this big. I agree with cory. We will see a lot of different stories but i think that drug testing and that reliability around color rendering is the stuff i am trying to tap into and see if theres something there. Crawford, let us know what you find. Thank you both. If you watched and tweeted during the World Cup Final yesterday, youre not alone. A huge Television Ratings and record tweets per minute, we break down the numbers next. West, on Bloomberg Bloomberg television, streaming on your phone, your tablet, and bloomberg. Com and now available on apple tv and amazon fire. I am emily chang. This, germany beating argentina yesterday in the World Cup Final . Victory whichero was the third highest Television Rating ever on espn or abc. The game was seen in nearly 10 of homes in the United States and it was the mostwatched game of the tournament. Television was not the only winner. Twitter is setting some record of its own. Joel blumenthal is the Vice President of twitter. Erlichman joins us from l. A. As well. 32. 1 million tweets during the final match, not as much as germany versus brazil but does that mean that penalty kicks are good for twitter . If you look at the world cup as a whole, its the one place where professionals and friends all came together to celebrate. Goals and penalties and everything as it happened was celebrated on twitter and it was a huge deal. What was the biggest social tv moment this year . Maybe a selfie . Lebron james . Always big. If you think about the owen selfie, that was 254,000 tweets per minute. That happened almost every single match on the world cup. Good thing about the game yesterday, that was 1. 5 times more tweets than the super bowl. If you think about the overall conversation around sporting events on twitter, germany and brazil broke all records, 35 million tweets. There was a lot of engagement but what about new users . How many new users do you think you brought on . Have our financial Earnings Call for the Second Quarter until a few weeks from now so i cannot talk about that. It was a big deal for broadcasters. Rfifa andwith official broadcasters. There was no other place you could see comments and analysts and instant replays so we worked in the u. K. And univision and we had instant replays of what was happening on the world cup on twitter. They got on twitter just for official content. What about on the advertising side . If we think about brands that may have come to twitter because of the world cup and maybe will now stay, any sense of that . About, when you think brands that celebrated on twitter, they came there because people want to connect with their passions. Brands want to connect with those people. They were doing it in the moment on twitter. Official sponsors like mcdonalds were able to execute and dream up a global campaign. Twitter is one of the only places in the world were you can do this. 57 countries and 15 different languages and celebrated the world cup with their brands on twitter. You also had people like budweiser who for the first time ever, the match would determine the voting on twitter so official fifa and budweiser voting on twitter. You had people like id this and as andse likeadid others and moments knowing could have predicted like when suarez bit another player, stickers one the moment with a tweet. We are seeing all kind of brands come to term with twitter. Just to clarify when these big brands are focused on the world cup, are they basically shifting all of their focus to the world cup or should we forider this two campaigns the big brands already on twitter and had plans to be there . Is this an additive . Thats a great question i would say this is an additive. When we work with advertisers on twitter, they have not they have in every day strategy. If you or someone like stickers, you care about being hungry. Every day you talk about that on twitter and you have fun with people and are selling product. A moment like this, this is their chance to comment on culture whether it is the world cup or the super bowl. Thats what they are doing is getting into the pace of culture and being relevant. You mentioned the suarez moment which was quite a moment and snickers seized it. You sought more engagement with snickers on twitter vs facebook. The world cup happens once every four years and these moments are rare. You dont know when theyre going to happen. How can you convince brands to focus on twitter first . I dont think its either or. Every platform has their own strengths. Twitter is about what is happening now. For every brand whether its the world cup or the super bowl or tuesday, things are happening that are relevant to them. First and foremost, its about what is important to you and whats important to people and how can you connect that everyday. When you think about twitter versus facebook versus television its an additive part of the medium. Whats the next big moment you are planning for . You guys actually do plan these things . With brands on learning how to be spontaneous is a big part of what we do. , we areike cocacola with them inside their marketing rooms working with them and showing the data and showing whats happening and teaching them and they are teaching us in many cases how to be relevant and the moment. What is next . You have to look on twitter to find that out. I will be watching. Im on all the time. Thank you so much for being with us. Lyft efforts to roll out pink mustaches in brooklyn and queens a regulatory role block roadblock. We have an exclusive status update next. Welcome back to bloomberg west. There is the most relevant news in your network. Terms of the deal were not disclosed and it will be joining linked in, newsle. The venture arm of our Parent Company is a backer. Lyft will head to court an hour to get those pink mustaches on the road in brooklyn and queens york attorneyw general Eric Schneiderman is pulling out all the stops to try to keep those cars off the road. Matt miller spoke with the company this morning to figure out exactly what the fuss is about and joins us now from new york. There has been a war of words over the weekend. You have stuff coming from the Attorney Generals Office and lyft. What is the deal . Its kind of a soap opera. As Attorney Generals Office the representative of the department of Financial Services in new york had been in discussions with lyft about its concerns regarding lyft insurance policy. Radius lee, lyft had offered radius lee, lyft previously ont had offered insurance top of regular insurance and the wantedent of financial that to be primary insurance. That wanted to make sure that lyft was not selling insurance to these drivers and making themselves the only vendor. Lyft had a meeting with the Attorney Generals Office on tuesday. They figured out what the attorney general wanted and tried to write all of those runs to the best of its ability according to the company and then sent a letter on thursday. The Attorney Generals Office said it would meet with lyft on friday but instead of meeting with them, it went straight to the court and asked her a restraining order to stop lyft from launching its service in brooklyn and queens. Put up aney General Press release on its website saying it had gotten an injunction, temporary restraining order, against Lyft Services but that was not the case. The attorney general been removed that statement and said it was applying for that. It did not have the planned mating or show up or call on friday. That sort of makes it a little more of an aggressive relationship between the two. Lyft seems to be working pretty cool operative late with the taxi and Limousine Commission. In about one hour, you will see the hearing kickoff and we expect to get a ruling from the judge a few hours after that. It could be a complicated case. Any indication which way it will go . Tlc worked out stuff with uber. The Sticking Point seems to be Eric Schneiderman and the attorney general. He said they were waltzing into new york to do whatever they wanted so it does not seem like he will make it easy. Miller, thank you. We will be right back. You are watching bloomberg west. Lebron james returned to his hometown Cleveland Cavaliers instantly pushing the valuation of the team to over 1 billion. His endorsements with samsung andbeats by dre have netted moreland have netted more than 30 million this year. By cory johnson with more. Deluca is here and as well asari goldberg. Thank you both for joining us. When the newsited got announced that lebron james is going back to cleveland. You worked with him personally, what do you imagine was going through his head when he made this decision . What people dont realize is ease not just a special applet by the special person and dealing with the adversity he dealt with as a teenager, hes just wise beyond his years and is just a nice redemption story. Dan gilbert is the lead investor so i felt connected to both of them. A kid from cleveland, this is the most phenomenal thing we can ask for but knowing both of these guys and seeing them rebuilding the city, two of the great entrepreneurs of our time, with a homecoming story. You mentioned dan gilbert the owner of the Cleveland Cavaliers. Len, we talked about what lebron james is doing off the court and has the luxury of signing a twoyear deal and making a decision as a free agent. Is he worth more on or off the court . He is worth so much more on the court. He has now made the break on the like lake for all of cleveland and ohio. They give the fact that right now i was just talking with some of the nba broadcasting folks there are 25 National Appearances coming toward the Cleveland Cavs that they did not have this year. That is the maximum you can have. The about the fact that he held andhe signing of 10 players that cascaded from his announcement saturday. Youret the fact talking about dan gilbert think about the size richard nixon, who has made such a comeback in terms of perception from four years ago in cleveland from nixon in 19621968 he is now the king of ohio. I thought you wanted a subsequent comeback from nixon. I have covered basketball for a long time. I did not expect to be covering it again of this job but in what ways do you see the value created, the Business Opportunities change for lebron james or the