A poll released today puts senator ted cruz within five points of donald trump. President obama and wife michelle visited the Supreme Court to pay final respects today to justice scalia. The funeral is saturday. Harper lee, author of to kill a mockingbird, has died. She was 89 years old. Global news 24 hours a day powered by 2400 journalists in more than 150 news bureaus around the world. I am ramy inocencio. Emily im emily chang and this is bloomberg west. Apple now vowing to increase encryption. We will bring you all the latest in this mounting standoff. Yahoo sets up an independent committee to explore selling. Are they serious . We break it down. Could you tube dominance the under threat . We talked to the king of online music videos about his plans to go it on go it alone. First, to our lead, the apple standoff with the government tends to mount dramatically. The Justice Department asked a judge to force apple to cooperate. In response, apple is vowing to increase encryption in the future, claiming the u. S. Government is seeking a master key to break in. The company hired two high profile lawyers. Bloomberg has gained access to a secret decision memo asking various Government Agencies to find ways of cracking Encryption Software after the government decided not to legally pursue backdoors into tech companies. Joining me now is michael riley, who broke the story for us, and a former site security advisor to the white house Cyber Security advisor to the white house. Apple is saying, we will make it even harder for you. How about that . It seems both sides are upping the ante. You have difference of opinion between the government that seems to think this is entry to a single device theyre asking for, and apple believes this is a technical president that has huge global implications. Extremely strong difference of opinion. Michael, lets talk about this memo that you obtained. Tell us about the implications here. Last november it seemed everything was ok between washington and silicon valley. But this indicates perhaps not. We had the memo described to us. By the white house say, we are not going to seek access or seek legislation or require companies to put in backdoors. In other words, skeleton keys the government could use to access data through a warrant legally. After that you have this problem the government faces, this problem of going dark. Encryption is becoming more and easier to do. You can get an app and its really easy. If theyre trying to track terrorists or criminals anybody for an investigation, its getting harder and harder to do. I think what they did is say, this is a Big National Security problem and we are going to get together and figure out how were going to deal with this as the future moves on. You can get to encrypted data in other ways straight you can stack attacks on one another, you can do things like what the fbi has asked apple to do, which is get to encrypted data by bypassing authentication mechanisms. There are all sorts of outofthebox ways. This has become a big priority for the government. Emily you make a point in your story that by saying in the past, the government said multiple devices to apple and they would figure it out and give them the information. Chris, what you make of the fact that the fbi took this public and is continuing to put pressure publicly on apple . The Law Enforcement community saw an opportunity to go nuclear and use this raw emotional event to its advantage. The legal standing in this case is somewhat dubious. They are trying to apply pressure, public and political pressure on apple to agree. Emily donald trump has been speaking about this all day. Take a listen to what trump had to say. You ought to boycott apple until such time as they give that security number. The phone is not even owned by this young thugs that kill these people. The phones owned by the government. Tim cook is looking to do a big number, probably to show how liberal he is. Apple should get the security. Emily trump was treating from an iphone shortly after he made those comments. You can see he was using an iphone. He caught wind of the iron he later, saying i use both an iphone and samsung. If apple does not give the information to authorities, i will be using samsung. This did not come in iphone thish dide not come from an iphone. Said, this did not come from an iphone. Michael, how does this play out . Apple has two incredibly high profile lawyers, the same guy who represented bush in birth bush versus gore. Where does this go from here . Michael apple is in a tough spot and they are making a real stand in terms of privacy and the Way Technology is going, but effectively if theyre able to do this, the judge has said, you need to help the fbi with this investigation. If theyre able to do this, they have to make a complicated argument that doing it is going beyond what they just are not capable of, they have to create something, and creating this new firmware is the same as creating a new backdoor. Theres an interesting conflict going on. The fbi is saying, we want this information. You can help us get it through by pressing bypassing certain things. Apple has been working on this technology for two years. They have effectively put apple in a tough position. Apple is not going to play ball. You have the judicial system and a judge saying, if you can help them, you have to help them. Emily Radioactive Material recently disappeared in a territory controlled by isis in iraq. What kind of position is the white house in here . They obviously dont want to undermine tech companies, and especially not apple, but what can they do . Theres a lot of way to target surveillance against terrorists. Getting the contents of an iphone are not the only way. Emily it could be pretty important evidence. The Intelligence Community has other ways of looking at metadata of identifying threats. Apple was collaborating before this went public. You have to look at this and parse this through and recognize that there are many lines of defense. The government is going to take terrorists seriously. In terms of forcing an American Company that has to do business in the Global Community to do something against its business interests that will not prevent a terrorist incident, that strikes me as absurd. Emily who has a better legal argument here if it goes to the Supreme Court . If you look at the legal arguments, it sounds very technical. Theyre going back to legislation laws that are almost 100 years old. They are making an argument on whether or not apple has to create something to do this and whether the law can compel them to create something. What they mean by that is this firmware that can bypass pin security mechanisms they have installed. They said, we dont have that lying around. On the other side, the fbi and Justice Department is saying, apple, you are doing this as a marketing ploy. You can do this, and the stakes are very high. You know its going to take some people in your company some time, some days or weeks to create this, but its not a good excuse. Its a tough argument. I had a question for chris. What do you think in terms of the white house and position it puts it in . Over the last year we really saw the president try to thread this needle, and suddenly it looks like the needle is not only being threaded, but we are in an explosive, nuclear confrontation. The president cant be happy about that. Chris the president had the president doesnt have the luxury of always thinking about national security. He also has to consider the threat economy american businesses and the economy are facing having to be in a globalized world. Unlike the fbi director who is very focused on getting assets for investigatory purposes. The president is also worried about Cyber Security. There is a huge Cyber Security implication if you begin to undermine these protocols. That will make data theft easier, make it easier for hackers to get the same technique, as well as governments overseas who could use it to target dissidents. The president has to weigh all these factors. Emily its certainly a fascinating standoff. We will be following this very closely. Chris, thank you for joining us today. Michael orielly, great scoop from you. Turning to mountain view. Earlier this week i caught up with the man handpicked to head up android. Mobile World Congress kicks off on monday. We bring you that exclusive conversation. First, heres a sneak peek. Do you have one device you rely on . Not necessarily. Its part of the job, but being able to really rely on a phone without having another phone is an important testament of how this stuff works. I like to test things and find issues. Emily whats your favorite . Right now im using the nexus 5x. Last night i was using the nexus 6. Nexus 6p. These are phones i use to test the new version of the o. S. Next week at wmc we will have a bunch of new phones come out from our partners so im sure i will be swapping in and out a lot. Emily how often do you check out the iphone . Not that often. Emily dont you have to know the competition . I guess so, but i like to have our own identity and ideas and not feel like being influenced or not. Its busy enough just coming up with our own ideas and implementing them. Its important to kind of keep that vision intact. Emily what is your wife using . Shes a loyal android user, which i appreciate. I also get feedback from her. That is sometimes painful. Emily do not miss my full conversation with the google executive on monday. Coming up, the music video giant in vivo stepping out of youtubes shadows with its own revamped app. Emily game law shares spiked in paris trading friday after the media conglomerate said it is planning a hostile takeover. The stock price moves suggest investors anticipate the venue will have to raise that bid. The hostile takeover is likely in the course of distant discussion with vendors. In the land of music videos, vevo is king. In january alone it racked up 17 billion views worldwide, mostly on youtube. Recently vevo made strides to stand on its own and capture a greater share of online video Advertising Market expected to surge to nearly 20 billion this year. Vevo revamped its apps and plans to launch an ad free subscription service. Eric, thank you for joining us. Give us an example of what kind of content we will see here. Is this the same kind of exclusive content like spotify an apple music are trying to get to to differentiate ourselves . We produce a lot of our content inhouse as well. There are the music videos, and that is our bread and butter. Besides that, we produce quite a lot of content with new artists that are trying to break through with emerging artists that are trying to reach new audiences, and established artists, helping them find, build businesses. Its a wide variety of programming. That is one piece. The second piece is we will be commissioning quite a bit of content with third parties as well. More to come. Stay tuned on that. Emily it will give your videos on youtube but also have the separate app. What makes you think people will come to your app . Youtube is an important partner of ours. They are a shareholder of ours and we are very happy with that relationship. If you think about youtube, youtube is the supermarket where you can get anything your heart desires. What we are aiming for is to be the Specialty Store where we really care about one thing and one thing in particular, and that is music. We want to deliver an experience where we know you as our audience better than anyone else, and cater service to you that you cant get anywhere else. Emily how much will your service cost . We are not ready to talk about price point. Emily will it be less than red because they have more than music videos stay tuned on that. Emily what about timing . Sometime this year is really the guidance i was given. We are not going to ship until we know its really ready. I dont want to make the mistake of putting products out in the marketplace that audiences will not love. Emily we are taking a look at it here. What makes this different from other viewing platforms . First and foremost, this is all about the artist. Weve really taken advantage of this new apple platform because its got amazing capabilities from a graphics and processing perspective. We said, lets see what we can do with that. What you see here is a couple of features. Spotlight gives you your own personal channel based on your interests. Your favorites, it literally is all your favorite artists in one place. All the top videos you can find by genre, curated by our specialists but also driven by algorithms. Watch again, out of those 17 billion videos, a lot of people watch those videos over and over again. Very easily being able to find that music video that you love, and obviously search. What i will say with this application is it represents 1 of our ambition. While it is a huge step forward in ease and simplicity and usability, it literally is 1 only. Emily your platform is known for short form videos. Could we see longform as well . I dont want to be pigeonholed by the short form video. Of the 17 billion videos, 50 is consumed on mobile devices. When we think about longform, i think about lighthouse commissions in the music video space that go beyond the traditional length of music videos. That is an area we are actively exploring. Emily ceo of vevo, thank you for joining us. 65 years ago, harper lee published to kill a mockingbird. How the publishing world has changed since. Emily harper lee, the author of to kill a mockingbird, has died at the age of 89. For a look at the most popular pieces and one of the most popular pieces of fiction ever. My, how the publishing landscape has changed since. To recap, in 2004, google launched google books. In 2007, amazon released the kindle, which sold out in five hours. In 2010, apple got in the game with ibooks. 2014, harper lee got in on the new technology, saying, quote, im still oldfashioned. I love dusty old books in libraries. This is mockingbird for a new generation. Thank you so much for joining us. You make the argument that harper lee could not exist today. Why not . Certainly not in her form. Publishing companies would be all over their clients who published books in the scale and magnitude of to kill a mockingbird. Social media would make her life very uncomfortable in terms of disappearing. That is why you see the authors who have been in that mode of producing one great book like jd salinger are all authors who lived in other eras and written in other eras. No one could really pull off what she pulled off in her disappearing and her treatment of the external world the way harper did. Emily had she self published to kill a mockingbird, would it have been as big a success . Would she have made her millions . It would depend how she played the game. Selfpublishing would depend on authors building their own brand, in many cases on their own, using social media effectively, doing things like going on bloomberg tv, and taking charge of the promotion of their own works. Its hard to imagine a harper lee doing that. Emily the Publishing Industry is more difficult today than ever. I wonder if there are to kill a mockingbirds out there that have not been discovered. If you talk to writers, they would say there are many of them. If you talk to people who run publishing houses, they might have a different point of view. You do see writers breakthrough, young men and women with books who hit the moment just right. They breakthrough because they at some level played the game. They go on television, develop their brand, they move ahead through social media. They tweet, they do a lot of it, and they are willing to be in a game that harper lee didnt have to and was unwilling to be in. Emily when and how does the publishing world get better for authors . Or does it only get worse . It gets better as selfpublishing tools improve and people understand, just like with youtube, anybody can be an author today at some level and anybody can post a video to youtube and that is empowering and democratizing. Thats a good thing for Young Artists who want to get their work out there. The web makes everything available to everyone in realtime. If you are a great writer and pursue that route, you will find your success. Emily merrill brown, montclair state university, thank you. Emily it is a new age for network television, as streaming media giants like netflix upend the idea of whos a creator and whos a distributor. The former abc president to an bloomberg joined bloomberg go earlier to discuss. Because you have binge watching, because it you have people looking at things many weeks after they start airing and can catch up very comfortably, narrative storytelling is driving this new renaissance of tv. And yet you have to ask yourself, is netflix an enemy or a friend . I have to be more of a seller than a buyer. In terms of about five years ago, it was Something Like 220 scripted shows. Now theres over 400 scripted shows, comedies, and dramas. There are so many places doing content. Netflix, amazon, other Cable Networks are doing original programming. It is more competitive out there. That doesnt necessarily mean more costly. So the business has changed. More and more providers. Yeds. Yes. I think les has done a better job than anybody in consistently creating good tv and being patient with it, not jumping to replace a show that is not an instant hit. But theres no question its a different landscape, and hes right. It used to be that u. S. You had content creators and distributors. Now two of the biggest distributors, netflix and amazon, have become some of the largest content producers. They have really hedged whatever price increases could be coming from broadcasters by saying, weve got plenty of things. Emily former abc entertainment president there on bloomberg go. Emily the yahoo saga continues. The company has hired Financial Advisors and told independent Board Members to explore strategic options. Yahoo is creating a separate committee of directors to do so. Shares closed out 2 on the news as yahoo gets closer to potentially selling its poor assets. What is next for the floundering tech icon . Ken Marissa Mayer avoid a proxy fight . Here with me is a partner at true ventures. In new york, our deals reporter alex sherman. Explain to us