A new potential revenue stream for twitter. The Company Announcing a new video ard strategy, looks very similar to you tubes. We will discuss whether this could help turn the struggling social network around coming up. Elon musk has harsh words for apple, calling it the tesla graveyard. Yes, his words. Fourown grades for his company this week, is musz k getting scared of increasing competition . We will discuss. Tough week for tesla and elon musk. Lets start with the big moves. Weve been seeing in oil Jackie Deangelis monitoring the activity at the nymex. Good afternoon. A choppy session for oil by all skts, moving back and forth between positive and negative territory. We did close a little higher on the day, 49. 63 our intraday high 50. 92. So several days now making an assault on that 50 range. When will we close over it . Your guess is as good as mine. Having said that is correct the experts are still pointing to the fundamental story. We did see a decline in rig counts but when will spro durks start to decline in a meaningful way here in the United States. Also next week you can probably expect that we are going to hear about inventory builds. This is seasonal. We are probably also going to hear that refinery run rates stayed the same or maybe declined using less crude to make product at this point in the year. Also Global Growth concerns they still persist within the marketplace. Having said that what took us through that 50 mark a couple times this week concerning about geopolitics, the situation in the middle east right now, sort of power jockeying going on, russias involvement in syria, how about saudi arabia react, is russia aligning itself with iran. A lot of questions. As you know, weve seen this happen in the past when we see headlines like this about conflict that that region it sends Oil Prices Higher, whether rational or not. Back to you. Thank you, jackie. So all that volatility in commodities having big implications for Companies Like zen core, chef ron. Kate kelly has the details. Glencore chief is publicly challenged his competitors in mining to take out production during this slump. Last night shutting down a half million tons of zinc production around the world. That fueled the biggest rally since 1989 jacking it up more than 10 ultimately to over 1,800 per ton on the london metal exchange. Glencore shares showed optimism rising 7 in london. This is their attempt to at a turn around. In the past month it has a nounszed an ambitious debt re duks plan, new equity 2. 5 billion worth and sales that are now underway of a portion of its agra business as well as metal streaming business, Precious Metals they find in some south american mines. Investors have looked on this favorably but still concerned about the companys leverage levels. Meanwhile in the socalled trading business where commodities like oil and metals are bought and sold in physical quantities, separate from what we do on the screens and what many of our viewers do, its hurting other players, too. The u. S. Oil giant chevron reportedly cutting 10 of its Global Supply and trading group, thats according to reuters. Part of its expected 1,500 employee layoffs announced recently. So that report hasnt helped chevron shares, they are down 1 , but they are making an effort to get costs down. Yeah, certainly. Yield of 5 on chevron at this point. We cant own individual stocks but thats one i think about. If i could own an individual stock do i buy chevron with a 5 yield . In this market right now but for how long . Thats the question. Unlike glencore, michelle and bill, they have kept their dividend intact. They have reason made a priority of that so that investors still have something to take home, but they will have to cut costs somewhere. Thanks, kate. So we obviously have a lot to talk about in our Closing Bell Exchange today. Joining us we have doug gordon from russell investments, keith bliss from catone and company and Rick Santelli is in chicago. Keith, and and you were greeting each other says we are just trying to figure things out right now. Its become very complex. Its a quiet day today. Is this the end of the g . Are we glad the fed doesnt look like they are going to raise rates anytime soon rally . Back in september when they came out after the meeting and everybody thought they werent going to raise rates the market sold some pretty drachlt clee. Its amazing how quickly sentiment changes in this market now, especially you could track that all the way back to all 8th when china devalued their currency. I will tell you where were set up. If you look at the major charts and indexes in the u. S. This is now the third attempt we have made since august 24th to get back above that 2011 trend line. You hear me talk about it a lot. If we can get up there and sustain that hold we think we can get the s p back up to the 2035 level. Whats helping a lot is the transports are rallying hard, particularly the airlines, we saw the transports lead the market down, we see volume building into those shares, they will lead us up. Im looking at this s p 500 chart right there. Doug gordon, when i see that year to date chart its kind of hard because were showing it on the small screen but we have taken back half of those very fast declines that we saw in august. Is this selloff over . Are we going back or are we just testing levels that mean we will have to revisit those bottoms again . Im not sure if we revisit the full bottoms, michelle, but its the right question. Given the uncertainty around the f 1 c and whether it moves this year or not i think the market will be challenged to break out of the range that we have been n it certainly puts the emphasis on data as it comes out as the f 1 c has said, we had both fed members dudley and evans talk today a little different with respect to the positions they took, but i clearly think that the center of gravity on the fed still in 2015 but the data has got to be there. Hey, rick, initial has a theory. Yes, im going there. That in the commodities arena when you consider that there is the split up of alcoa, glencore, layoffs at chevron among others that this is the kind of action that usually tip a nice a bottom in a cycle. If possible we could be putting in a bought tomorrow in commodities she asks . We really love the way michelle thinks here in chicago because she is a free market person. Everything she is describing is the markets way to adjust. Its an adjustment. It isnt like 12 or 14 people in a room with degrees as far as the eye can see going, all right, i think they need to mine less copper, they need to hold their inventory here. Its impossible. This is great. And yes, the supply glut overproduction is all coming under control. What it means to me is not necessarily that its going to be the beginning of a great cycle, but its the end of the cycle of oversupply, which in large part, thank you fed, because of overfunding but i think when supply and demand get back on its going to be a lot leaner and meaner and have a much better ability as an industry and a sector to perform better. So, yes, i agree wholeheartedly. And you may think rick is our resident bond expert and he is, but remember, used to trade gold or many years so he knows a lot about kmotdities and commodity trading. Among other things as well. Keith bliss, does it ignore the fact when the fed starts raising rates inevitably the dollar has to go higher you would think and that would not be good for commodities. No, it wouldnt across all the commodity complex that youve seen. Thats part of what weve seen in the rally inside of all the commodities this week, particularly oil. If rates go up thats the natural mechanism that seems to still be in place across all the mechanisms that we have for the last five years. You would think. If rates go up, dollar will come down. To point to ricks statement thats the profound question inside of commodities, will a normal supply and demand equilibrium be able to take place. Are we watching it right now . Oil is up 8 , up 29 from the august lows. Could you almost argue that weve been there if you are a brave enough to step in here when youre looking at 50 bucks again. You could on a short term bases we think the entire Energy Complex is overbought and you are seeing some of the pull back in some the of the larger Oil Integrated names as theyre starting to sell off and they are starting to show weakness. We think the same thing will map hap in the commodity as well. Doug gordon, what do you think about all of this . I think theres two he go emts, the one we talked about with respect to Dollar Strength is certainly not benefitting that, but also that will ripple potentially into emerging markets and certainly that would put pressure on both europe and japan. We think that the reprieve of a later moving fed has benefited those two other equity markets right now and thats where we see great valuation opportunity, but i think that it might be a little challenged to continue when the fed was take Monetary Policy action. Rick, so you are our bond guy and Interest Rate guy. We had two fed heads out today talking. What if anything did they say that if anything moved the yield curve . Well, the more i listen to the fed the more i think lack of confidence is going toned up being a bigger and bigger dynamic in the movement of markets and its lack of confidence in the fed. Going on, what, seven, eight years of the same basic policies, it would be like you walked your kid to kindergarten because you didnt trust him, nows seventh or eighth grader and you are still walking him to class. Here is what i hear, the fed made markets get awfully wild because normalization is something new. The culture has changed in the financial system. Then they failed at the end. Do you know what, many are now hearing, they dont even have enough confidence for a quarter point and even if things gradually worsen throughout the rest of the globe affecting the u. S. A quarter point, 25 do 50. Come on. I think that notion is taking over and i think that was a lot of the dynamics that caused the selloff after the 17th nondecision to normalize. Got it. They are a little old for the training wheel thats for sure. Have a good weekend. See you all later. Heading to the close here with 49 minutes left in the trading session. Today up 9 points on the dow, the s p is a little lower, nasdaq mounting a minor little rally as you hardly call that a rally, though. It does cap on what has been a very strong weak, dow up 3 for the week. This would be six days in a row. If would be the sixth gain in a row, zee twitter look to go amplify its video with a new video ad service. We will discuss if this is enough to push the social giant into a fresh direction. Also, South Carolina republican senator and president ial candidate Lindsey Graham will be with us. He says russia and iran are slapping president obama in the face. He will join us live to explain coming up on closing bell. Stay tuned. Awe believe active management can protect capital long term. Active management can tap global insights. Active management can seek to outperform. Thats the power of active management. You wouldnt order szechuan without checking the spice level. It really opens the passages. Waiter. Water. So why would you invest without checking brokercheck . Check your broker with brokercheck. Some neighbors are Energy Saving superstars. How do you become a superstar . With pg es free Online Home Energy checkup. In just under 5 minutes you can see how you use energy and get quick and easy tips on how to keep your monthly bill down and your Energy Savings up. Dont let your neighbor enjoy all the savings. Take the Free Home Energy checkup. Honey, we need a new refrigerator. Visit pge. Com checkup and get started today. All right. Here are the sectors in the s p 500 index and how theyve performed this week. This is not today. This is this week. Everybody green. This is a highlighting the rally we have had this week. Led higher by energy. A gain of 7. 5 in the Energy Sector and even the laggard is healthcare for the week, healthcare and utilities, classic defenses are up for the week as well, albeit less than those growth industries. This is the biggest weekly gain of 2014 for the s p 500 if it finishes up by more than 3 . So its been a nice one if you are long. If you are long. If you are long, starbucks, you are happy as well because it is trading at an all time high dating back to its ipo, 1992, the company appointing a chief Technology Officer for the first time earlier this week and announcing it will start accepting apple pay next year. Starbucks will do that, chilis, kfc. Apple pay is just starting to gain traction. Starbucks was almost faster than apple when it came to electronic payments. They were so quick about you being able to use the app to pay, et cetera. Pretty impressive. I did the story earlier today elsewhere, but 22 Million People use some form of mobile payment right now. Its up 42 this year. Im just full of all the statistics. Twitter announcing a new way for marketers to push video ads on its platform. The new option allows marketers to automatically place six second pre roll ads in front of the video that you came to see in the first place on your twitter feed. This system helps publishers monetize their content and twitter will take a 30 cut of the revenue that is generated. The stock moving higher on that news, joining us to talk about it is lou bazanese and mat britain ceo and founder of mrc. Lou, this a good move and going to move the stock . I think it may temporarily move the stock. I use stroou as an incremental innovation. If were sitting here talk being ads its never been the problem for twitter, user growth is the problem. I dont see how optimizing the ad experience for advertisers, its going to help publishers not necessarily users. What if it brings in new revenue. Its going to bring in revenue. Thats good. You are taking it the from the same stagnant user base. You have to grow that user base. It could provide a short term pop in revenue, but longterm unless the recycled leadership finds out a way to get people on the network, grandma gets facebook, she has recycled leadership. Wow, you are full of them today. He is. Holy smokes. Hold on. Lets see what matt thinks of what you are saying. You are nodding your head up and down. You like this company, i assume you like this strategy. I mean, twitters problem came from when instagram hit main street pop culture, the Kim Kardashians instead of they have sharing their lives they fled to instagram. Its now instagram. In its departure twitter is a broadcast channel, just like a tv network and thats why theyre going this direction. They want publishers for the ability to monetize their video content in a way that partners both companies. I do agree, its a stagnant user base, unlike other social platforms, you have 99 of the content on twitter being created by 1 of the audience, its going to be a broadcast twitter. Longterm their opportunity is the shift of tv. Twitter could become the next tv network, there could be a real opportunity there. What about bottom line profitability in the meantime. Its going to help. So what does that mean, does it mean eventsly somebody buys them to be an additional revenue stream or give up on their growth . Yes. Lou says yes. Tell me. I would not short twitter because i think there is a big risk. At some point its going to become compelling enough where someone is going to acquire them. The asset is the network of users who wouldnt want 300 million users to add on to who is a likely candidate to buy them . Obvious like apple or google . I think google is the front runner, thats where the consensus is. I think it would be an at t or verizon. Think about tat and d bought directv, verizon bought aol. Do you think jack dorsey views twitter the way you do . Its hard to tell, he is kind of always a couple steps ahead. I think they are bullish internally, but the expectations of investors of the social media stocks are really high. Its not about short term growth its about longterm explosive revenue growth. We have to recycle this photo. Were showing jack dorsey without a beard in this photo. Obviously thats changed. There wepg. Thats the jack dorsey we all know and love right now. Lou, if you were jds what would you do now . What would be the twitter thats going to grow do you think . If i see the value in twitter, Financial News junkies we know its not news feed. Youve got to find out a way to monetize that. Hes making a great step in that direction with moments. Hes got moments and theres talk out there theyre going to expand 140 character window that you could use more, but as i was saying the other day we already have that its called email and texting. And facebook. Right. Would that help as well . That would bring in others who want to have a longer message to tell, right . Look, i think one of the Great Attraction toss twitter is the sound bites, right, the people that can be witty and concise and if you just give people a way to just ad nauseam expound on things you will turn off more people than attract. It will be diarrhea of the mouth. You said it. Its a challenge every time you tweet. Its the opposite direction. Instagram exploded because pictures can speak a thousand words and the main audience is growing like this, why have more content . Consumers want less. They want to consume quicker sound bites. It was a fun conversation but im not sure we solved their problems. The millennials in the control room tell me that he has now shaved. My joke was that he was going to shave when they figured out who was going to be ceo. I think they did and he did, too. Thank you, lou and matt. Thank you. It was a fun discussion. Heading to the close, 39 minutes left in the trading session here with the dow up 8 points. Chaos in the republican ranks on capitol hill. When we come back we will talk to former gop texas senator kay bailey hutch son about the mess in congress and find out who she thinks could be the next speaker and who she is supporting in the 2016 president ial race. And imagine getting your favorite songs from your favorite live concerts its now possible from a new Music Service we will talk to its founder, the longterm r