They couldnt get their on the 8th falling 3. 4 . Nor could the dow jones and finish down 26 points and the nasdaq returning to highs since we havent seen since the fall of 2000 seeing gas today declining 2. 4 . They dont tell the full story at all. It comes from the number of new highs. With the 52 week and the all time varieties. With ten percent of the stocks 32 traded high. However, i do have to say what is happening here. It is sure unlike any market we have had. That is the last time that i remember the breath of gains. They are trading higher all at once. No doubt about it, of apple, all right. Have they been beating that thing to death . The worst day in five months. If you own mens wear house today i guarantee you wont like the way you feel. It fell 4. 69. You are nothing but a down dog if you are a shareholder with lulu lemon. Im blown away. Here is why. In a descent rally, since this began you would have leaders and losers. There has not been money around to send stocks higher at once. If the staples go up in a session that sends the industrial stocks down. If the oils go down, they make their numbers get hit and too much money will go towards fuel in your tank. You dont expect to see them flying. The last thing you want to own is a medical cost control stock. They would almost always trade in opposite directions. This is an Amazing Development people. When the great bull market began or in the 1990s when we took it to the run in the dow jones. A breathtaking performance that made a ton of people real rich especially if you took money off the table before it began. Without further or due, lets go to the highs in arrow space and defense. They are supposed to crush the earnings of lockheed martin. Instead these are three of the best performers in the entire market. Maggots tried to invest them. Remember the honey badger . These stocks are honey badgers. The free world has to rearm to protect itself. The business is strong. You know you cant get your hands on those dream liners for at least five years. Remember when jim mcnerney gave us that . It may seem counter intuitive to have the Natural Resources hitting new highs when plane orders are soaring. They are losing a ton of money when oil is this high. But there is a happy issue here. The new airplanes burn less fuel. Saving the airlines a lot of money if they buy them. They lead to the new drilling techniques. I think these they are the new companies that have harnessed the world of bp. Bristol miiers, you wouldnt necessarily see stocks like chipotle and gardner health, humana and cigna hitting all time highs. Or a 40 piece of fish. You tend not to want to hide in stocks that do well. Like the Health Care Cost containers. The containers sore only when the economy is forwarding. When worlds collide it gets better. You have commerce and walgreens on the record. That cant be happening can it . Nobody is buying big truck engines or process control. They believe there is developing weakness in our country. And in fact, the fact that nike and other resorts hit a 52 week high, that means china was driving the truck. How strong is this rally . How about taking one of the worst performing groups since then. I have to get back into my way back machine and find out what that is about. How about ulta salon rallied ten points after the close or a pretty good sales number. I call them the keys to this market because of the stocks that they are making fun of me about because i like. How about twitter filed for an ipo tonight and the last time we saw a story like twitter come public it was facebook. The market has gotten too hot. Markets that try to grow to the sky over a couple of days they get that jack in the bean stalk treatment. The first wall, the bomb market competition. Given that verizon is hawking 49 billion worth of bonds, wrong. Second we have a wall of worry that we are scaling unless you think the president obama is going to take reviews from the New York Times. Where putin gave us a spanking. Putin, stick to killing your own people and stop telling us what to do. At 4 05 am israel reported that fired rockets. This market didnt seem to notice. Here is the bottom line. We are in an extraordinary moment. We are sectors that have been ampithetical. Greed is not good and im sanging profit taking. Still though, call me impressed. Even when the tape is going down like today, it acts like a champ. Bob in virginia bob . Booyah jim, it has been steady in the 60s for the last year. I thought the mobil picture might push them higher. Buyback says different meanings. Is it now the time to add or move on . I have found that it is too difficult to own. It trades in a good quarter, bad quarter. I dont want that. I want smooth. I suggest you play it with stocks in my travel trust, i cant get enough for that charitable trust. The higher the market gets, it does get more expensive. Lets not be greedy. Coming up, model material . While some of the biggest names in retail struggle to turn heads. Express is flying off the rack. Can it keep strutting its stuff . Hes trying it on in an exclusive with the ceo. The apparel space has been more misses than hits. Within the space there are companies that have been able to outperform. Take express. The accessories chain that i think is being in jobs going to shop. Over 620 stores in north america and more franchisees in the middle east and latin america. Make no mistake. Express is in the express lane. The stock is up 46 year to date. That is staggering for a retailer. It is still cheaper than most of the other retailers that i follow. 14. 5 growth rate. Plus when the Company Reported at the end of august, it came pretty close to it. Terrific 6 increase in samestore sales and more International Locations where the company is posting hub options that we have to talk about. This is a good brand with value priced fashion merchandise. Can it keep up its momentum . Lets check in with Michael Weiss, first time on cnbc, welcome to mad money. You got me all energized about my job. Here is what i want to know, i said maybe it is the retailer, soft goods apparel doesnt. You are putting a lie to that. Well, it depends on the day these days. I depends on trends, on hot items, whatever they are, clothing, hard goods electronics. Well, we cant say that apparel is not selling. We cant say that. Tell me why. I dont know what we have but ill tell you how we operate. That is fair. We believe that there are patterns in what people buy and the wi that they by it and that the talent in the industry is to be able to identify those patterns and go with them. Well, i understand that you have this goto situation where you actually test. We do. And that is not what everybody else does, right . I dont know. I hear thats not what everybody else does. But you find out what they want and you are able to move that quickly and get it into the stores . Testing is a long cycle. We test out of season, we test in season. We test in a very, very continuous way and what we test is where the next thought is going to be. Our job is to connect the dots. Does it help that you have this four wearing occasions, work, casual, going out for the 20 to 30 crowd. I dont see anybody else that has that. There were when we started, but there is a lot of competition from foreign lands and it gives a customer options. People that are aggressive pursue the customer harder, i think. You are pursuing them in a particular targeted way too. You have 600 plus stores but there are a couple malls that you are keying on for mind share and brand identification. People are saying that bricks and Mortar Stores are finished. I dont see that. I think there are malls that are shopping areas, whether its a mall or unbelievable street. But there are still an experiential aspect to being out there that is very important. You are saying they like to shop . Yeah. A lot of people are feeling that it has become a drag to go to the mall. No, its become a drag to go to some malls, i agree. It has become a drag that walk into a store and find someone that is not going to take your money. I really do believe that when you can go into a store or a place or a mall or a wonderful street and have a terrific experience and be surrounded by people that look good, the whole thing feels good. Have a place to eat a nice meal, lunch, it becomes a total experience. That is the old way. Before amazon we did it. And then people thought it was a bargain. We know ecommerce is expanding, but the experience still matters. That is a different experience. It is not a social experience. Its a very subtle experience. Your president David Cornberg is quoted as saying great fashion is at the core of the express brand. My parents were in retail. You can get fashion wrong, it is too dangerous. It is not. Why . Well, because people want it. You can get it wrong and then it is dangerous. A year ago you had things wrong. You guys are very humble. You say it. Well, we say it simply because the truth of it is, when things go wrong a bit people might believe it is the business that went awry. It is generally a particular segment of the business, which you can right. You can right that wrong. Im looking at a chart of the last year and a half and you have one of these incredible dips and then a rally beginning between 2012 and 2013. What happened in this dip that made it so that you came back . In that period of time there were about 15 quarters since we went public, and in every one of those quarters we went ahead, and then we had one bad quarter and we got killed. Is that fair . It is the way it is. Fair is not part of it to us. It is the fact of it. You know. So, i think that when you are a new public company, even though you have been a company for 30 years, people look for consistency, and people dont like when you dont deliver what you said you would, and i think that is okay. One last question. You were part of the original limited mob and made the people all that money. Yes, i was, and it was just great. Mr. Wexner . It was memorable and life changing. I want to thank Michael Weiss for joining us. Opening up a new store. Tomorrow morning it will open. This is a winning stock in the group right now. Social shock wave. Wheels are finally in motion for one of the most anticipated ipos since facebook, as Twitter Announces its begun the process of going public. Well go deeper into the news with the president of buzzfeed. [ tires screech ] [ male announcer ] 1. 21 gigawatts. Today, thats easy. Ge is revolutionizing power. Supercharging turbines with advanced hardware and innovative software. Using data predictively to help power entire cities. So the turbines of today. Will power us all. Into the future. This show has always been about helping you to try to make some money in the stock market. Sometimes you want to understand trends and look in counterintuitive places like private Companies Operating in that place. Twitters management is not going to be able to talk about the deal at all. That doesnt mean that we cant talk about it with someone very informed about the deal. John is the president and chief operating officer of buzzfeed nyc. The wildly popular buzzfeed, the only company to have mastered the fusion of social media and journalism. They have figured out how to keep their content free and still make money. The Company Became profitable with 80 million visits in august. They made a chance to go viral. They understand twitter better than anyone, save the people from twitter who are no longer able to speak about twitter. Lets look at this private company with john. Welcome. We got lucky tonight. We talk about your company buzz feed but we had a chance to talk about twitter. Give it to me. What does it mean . It is the first pure social media ipo. This is a company that is pure in stream content advertising out of the gate. We know right now it is less than 1 billion in revenue. We wont know any numbers unless they leak out until three weeks before the road show. Relatively Little Information but a lot of excitement. They are using that exception that Congress Just gave them. Secret ipo, its called. Companies that do less than 1 billion in revenue. There is a lot of chatter trying to figure it out. It was announce that goldman probably got the underwriting. Lots of speculation. When i go to buzz feed i see ads. Am i looking at ads and not knowing it as twitter . David ogilvy starts this. Advertising is native. Facebook when you see a sponsored story that is the ad. When you see the sponsored twitter updates put into your stream. It is not a giant banner that jumps in your face and twitter is a pure play for this. But for investors that want to look at investing in pure social content driven advertising, this is the first shot. Twitter is more organic in some ways. Can they reach . Do they want to be in twitter as much as they would want to be with your curated, targeted media . I think there is a lot of room out there. Twitter is able to target people who follow different people or express different kinds of interest. I think it is an excellent ad product. I think the whole banner ecosystem is going to be eaten by social advertising. Twitter will get it. No one is going to buy banners by a publisher. I suggested apple should buy it. What is this thing going to be worth . 10 to 20. Why do they want to go public rather than saying take the best bid from facebook or google . I dont remember how many billions, but they had this is at 1 billion. I think they want to be a big independent company. They want to be the newswire for the 21st century. News wire. You are saying they could be the ap and you are the New York Times . Whether we are viacom or time warner or the New York Times, were a media company. They are the train tracks. Im locomotives driving box cars of content. One last question. A lot of times you get off the desk and remember facebook they turned out that they had more mobile and they werent ready yet . It is good but not what it should be. I think it is early days for them. I think a lot of Companies Want i think a lot of companies waited so long to go public that a lot of the growth was taken out of it. They talk about what they are doing with facebook but twitter is still tiny. There is a lot more upside here. More mad money next. We are quickly approaching our 2000th show. Why do i come in here every night . To fight for you. To remind you that you have a fighting chance. To celebrate our 2000 show i want to know why you watch. So i asked y2k . Why is mad money important to you. Thank you for all you do for us. I love the great advice. Show me. Send me a vine. Make a video. Tweet it. Share it on facebook. Use the hash tag mmy2k and we might use it on the air. Were back with more with the president and coo of buzzfeed. Do people understand that you figured out why journalism can thrive . We are a classic bottom up. We started without with the cats and the memes and the web culture. And then we layered on more scoops and basically we have a different kind of leisure content that appeals to young people. Those young people still want hard news and all those things. You believe in having fun. That is part of the issue. Other guys dont. But they believe in fun for old people. And we are creating leisure content to go against the hard content that appeals to a Younger Group of people. Journalism isnt dead. People have to figure out how to read it. If i look at the cable entrepreneurs of the 80s. I think that is what we are doing on social train tracks. For us, facebook and twitter, that is the new network. We have mastered a way to create and optimize content on social. The purists in journalism are saying this a corrupter. When i look at what people read about what you say you are like mad men. All branded, native advertising content. We go back to the great stuff. We dont do banners. People hate banners. Linkedin, google, facebook, its all native. Banners are not going to cross the chasm. Its going to be content driven. We work with 50 of the top 100 brands right now. We have 80 million users right now. It shows you how much change is going on in media. Our people may not understand it. I come into see buzz and i come in to see buzzfeed and i say listen. None of the ads are reaching the people that i want. We talked to them about what they want to achieve. What are the attributes of the brand and what do they stand for . We create content for them. For Virgin Mobile we do rock music. We create a pool of content for them and we show what is being shared the most. We feed the winners and starve the loser content. Every thing on buzz feed is optimiszd. Our system gives more promotion to things being shared. Is that why Better Call Saul was down at the bottom and then people loved it. Everything moves around on the site. The writers get to write what they think is interesting, and it has to be shared. People share things that they want to stand for. It is the same thing with the advertising content as well. It outperforms banners and i charge the same price. And then we check with nielsen. We have done study after study. The banner is dead, jim. Programatic was good, but 70 or 80 of goods are purchased in the real world. Now, does he want to be you . I think that he sees the kindle as an amazing Distribution Platform and i think that he wants to put content with the distribution. Did he try to buy you . No, he did not. Reason for going public versus being acquired by another company, huffington. We are building a big company and im more focused on what we should be acquiring. We have plenty of cash. But right now we just want to keep getting bigger. International is a big focus. We opened our uk office and were opening offices around the world right now and focused on taking the model and applying it to country after country. We dont know the jokes in those countries. We have to find people there and give them the platform. A couple years ago when we started doing branded content, they thumbed their nose at us. Quarter after quarter they talk about how they cant direct sell the banners. Just as facebook does and twitter does. How well they will be able to do that and get the mix of art and science is a question mark, but they have to try. Twitter, why would i want to buy buzz feed and get just as many eyeballs and why isnt it worth 10 to 15 billion. Maybe it is. It is about the reach. The revenue follows the reach. And it is also about content. Content is going to get rebooted and be a big market. Silicon valley had an anti content attitude. Mason, copy writers. We are talking about grou