Anything that wasnt nailed down, because the europe kwan Central Banks are getting more aggressive in trying to stimulate their flagging economy. The result . Ill tell you. They were picked off picked off. Dow opening strong, but then nosedived as much as 179 points earlier this afternoon before rebounding hallelujah s p 500 actually closed up. Nasdaq climbed 0. 26 . J they say why do you keep doing the show day after day, month after month, year after year . I tell them i do it, because i like to teach. I love this classroom we have here tonight. Tonight i want to school you on some Lessons Learned from this very morning portion, as much as we might want to think were joined at the hip, what happens in europe doesnt really matter all that much to the vast majority of companies in the united states, unless theres some says temperaturic risk happening over there. For example, lets go back to february 10th, when there were many rumors about european banking possibly failing. The you can understand why some Stock Traders wanted to sell our financials, betting there could be some spillover to our banks from europes weakness. I get that. I could agree there was a time when our banks were very interrelated with europe. There was a lot of linkage, both publicly and privately in terms of contracts and derivatives that were, you know, frightening. These days, though, our banks exposure to europe is greatly reduced. Our banks have a lot more capital. Sure a failure will call more than a ripple. The rumors turned out to be wrong there, and you had a fantastic run sin Deutsche Bank began a monster buyback of the corporate bonds. That Purchase Plan eliminated the fears that have been plaguing virtually all bank stocks worldwide. Not coincidentally Deutsche Banks stock went up about four bucks. If theres no systemic risk, nothing that impacts u. S. Companies from over there, theres no real reason to buy our stocks, just baas europes stocks are flying. In fact, im going to go a step further. Often whats good for the european goose is bad for the american gander. Almost every time mar use draghi, the European Central bank chief, has lowered rates, or announced to buy back bonds, the euro has fallen during the superfreaking strong dollar. Thats bad for us, not good for us. Its a reason to sell our stocks, not buy our stocks. Even if the european markets are flying. Our companies dont do as well in europe when their products are made more expensive, because of the strong dollar. Plus when the europeansh patriated. And therefore, those overseas earnings come in lighter than expected, or to put it another way, the lower the euro goes, the worse our companies do. Their earnings go bad. So you should sell them, not buy them off of the european rally based on a weaker euro. Today the dollar jump when draghi put his plan into motion. That caused the european stocks to soar. The Early Morning buyers of the s p 500 futures went completely bonkers and unleashed a furious burst of buying, buying on stocks. The that buying was as stupid as you can get, because the dollar was flying higher at the same time the european stocks roared, and the strong dollar is bad for us. That led to a pretty rosy opening here as buyers anxiously chased stocks on the theory, i guess that europes economy would have to turn around, because draghi included in his plan an opportunity for european banks to bore rho from the central bank at low rates. I say i guess, because i cant think of another reason to buy of on of draghis comments. To me, as i said on squawk on the street this has become an emotional market. Thats why if youre watching, i told you to stay away. Then no sooner had their stocks over there jumped as much as 3 , than draghi explained he might be doing with his work now that Interest Rates are very negative. Europe stocks then plunged, going almost immediately into the red. You know, we had a fourpoint percentage swing over there in the blink of an eye. That you, in turn, caused our stocking to give up all their gains. We went from being up more than 100 dow points to being down the lows in the afternoon. Now some of that selloff might have been exacerbated, but believe me when i say we were simply trading in lockstep with europe, as though our companies are all doing a huge amount of business over there which ugh on you domestic companies. If these traders were students in my classroom, i would give them all fs and make them sit in the corner with dunce caps on. But when the europeans got wind that draghi might be done stimulating after the latest bull round, they figured he was through with the multiyear attempt to bash down the euro. This furor of cessation of european stimulus then caused the dollar to plummet at the exact same time that our stocks that do better with a weak dollar were getting crushed. The big u. S. Based International Stocks let the way down, even though they were the ones that was the biggest beneficiaries of what was happens. Thats right, im going to repeat themselves. That that he had the dollar weaker versus the euro, something the companies have been desperate to see happen. At the same time, because were just stupid help minks over here, taking our cue from their stocks, the u. S. Market instead went down in simply with the european stocks. Its insane it should go up, not down now the market isnt stupid the whole day. They stay stupid for a while. Thats why the selling turned into buying in the afternoon. Or stocks began to rebound and that actually made sense. Lets go over the lessons we can learn from the hundredacy. First, never chase stocks. It just aint worth it. Its just much better to say you missed them. Wait for the next downturn. Sure they can keep going higher, but i can count on one hand the time in short, an opening, avoid an up opening. Second, when the markets rallies try to figure out why. Good earnings . Good news from the fed . Good political news . Maybe oil went higher . Not to mention maybe theres a reason, a real reason, a rationale. Even if there is a real reason, though, like any one of those, its still worth waiting for lower prices before you pull the trigger. Otherwise you just have to shrug your shoulders and say, you know what . I missed it. Theres nothing wrong with thats as Warren Buffett always said, theres no called strikes in this game. Third lesson how many times do i tell you you need to wait for a marketwife pullback. Todays intraday decline was the classic buying opportunity that i talk about. The market fell 300 points, peak to trough, because european stocks fell a similar amount. That was wrong, because their market fell precisely for the reason our markets should have been going higher the whole time. The dollar got weaker. There are always more variables out there when oil gets slam, again, though, ive said over and over again, that you have to use that kind of marketwide weakness to guy the to be stock its been a Winning Strategy longer term, but the main point in todays lesson, the bottom line stop being a herd animal. Dont chase. Youll likely lose money, especially when youre chasing stocks for the wrong reason. Got it . Good. As for all of you just for watching. Tom in illinois, tom. Caller hey, jim, thanks for taking my call. My pleasure. Caller i have a question on pfizer. What effect will the merger with all elergan on people who hold now. I think eel make money. I think the deal will go through. Theres a lot of political talk about how nobody likes inversions, but this deal is going to close before that. I continue to own allergan, owned that for a long time, pfizer is good, too. I think its terrific. Lets go to procash in california. Caller hi, jim, thanks for taking my call. Love your show. Thank you. Caller what are your thoughts on google for the next 12 months. The is it a good time to get in . We actually call it alphabet now, but its a very inexpensive stock. I think my Charitable Trust has a inspection it thats somewhat large. I would like to make it much bigger. Thats how i feel so good about alphabet, nay google. Today buyers lost discipline. Im here to remind you not to chase stocks. Thats a mistake. Thats how you lose your shirt, though not your undershirt. I always liked that hanes brand thing yesterday. On tonight, im telling you if value in stores can mean value in stocks. Then its a supermarket sweep when it comes to the Natural Organic plays. Tonight im highlighting three companies transforming the Grocery Store and moving up their stocks, and its chaking the way we work in teaming up with some of the biggest names in tech. Last night, box reporters a strong quarter. Is it time to start up wrapping some gains . Ive got the ceo, so i would stick with cramer. Dont miss a second of mad money. Follow j. Imcramer. Sent an email or give us a call at 1800743cnbc. Miss something . Head to madmoney. Cnbc. Com. Theres an insabre abdemand for value in america. If you offer something cheaper than anyone else, youre going to be met with a level of outright eagerness from the consumer thats downright shocking. House of pleasure. Weve seen it in restaurants where mcdonalds has taken the country by storm with lower prices and cheap allday breakfast menu, one that jackinthebox has complained about vocally as a price disruptor thats hurt its own stock. Even after this run, i think mcdonalds makes sense to buy, only a small amount as you wait for a pullback. Weve seen it in retail. Were the two companies with standout performances, ross stores and tjx, very specifically offer lowerpriced brands that will, that they get from buying them from Department Stores that are frantic to dump their own inventory. These two companies are direct beneficiaries from the woes of countless fullprice retailers that we talk about all the time. Youre the winner, the consumer is the winner when it comes to buying the same quality merchandise that you would see at the Department Store for a much lower price. Is the stocks of ross and tjx have had great runs. You know i hate chasing. Just like with mcdonalds, i would still recommend initiating a position because of the Growth Prospects and the lame nature of so many of the larger Department Stores that they buy merchandise from. Then today, maybe at a whole new level, we saw the zest for value in the Dollar Stores, specifically Dollar General, dg, which put up much better that expected samestore sales, fabulous gross margins, while at the same time boosting the different from 22 cents to 25 cents and anowen an aggressive expansion plan. Its no wonder the stock rallied eight bucks or 11 to an alltime high. Dollar general is delivering exactly what the customer wants, brand names for less. It was about as good a quarter as a company can offer, but frankly the commentary was even better. With management talking about how its real estate people are indeed able to find enough Locations Nationwide to meet the demand for more Dollar Stores from the public. In fact, the biggest concern i heard on that rosy congratulatory Conference Call was can Dollar General put of storing fast enough to meet the needs of the clamoring masses . The company intends to open an extraordinary 900 new stores on top of the already 11,500 locations it has in the country . Quite a difference from your average retailer, which protect in most cases already saturated the whole country. How Many Companies can claim the highquality problem of needing to worry about putting up enough stores to please their customers . Are there enough malls to put their stuff in . I know it seems strange with the strong job growth and low Interest Rates it should be stimulating so much purchasing power, but the fact is the average shopper at Dollar General isnt feeling it. Listen to this gem. I was bowled over by this. Listen to the gem from todd vasos. Im quoting the key for our value offering that we have is really what it does. It gives the consumer a trial. You have to remember, our core consumer can ill afford to make a mistake, so she cant afford to tailing a flyer if you will to buy out something on a National Brand basis that may be a larger size without having tried it. And then he goes on to say, quote if we can offer her a National Brand offering as an example at a very small size she can afford, say at a dollar, it gives her a trial. Once she has the trial, what we have seen is it becomes then it migrates into acceptance, and sell moves from a dollar offering and actually trades up to a larger size, end quote. Right there. Isnt that the value moment in a nutshell in a consumer that can ill afford what a country ill afford to buy a nationally branded item unless she first has a chance to sample it. We simply dont hear about it all that much if were well off. Given that most weighters dont have to trial any brand for a buck first before buying something, its no wonder the earnings took the Money Managers by surprise. Heres my bottom line. I say once again be on the lookout for value in stores. It will almost always translate in this market for value in a stock, one worth sampling for your portfolio, if not almost always buying in bulk. Lets go to ross in new york. Ross . Caller jim, my big baldheaded booyah to you from new york. My favorite kind of description. Whats going on with you . Caller i want to know how you feel about panera bread . Im not changing our view. It was the number one stock pick for and even though its moved up substantially, i continue to be a believer dont forget what ron sell, every time they remodel to 2. 0, the stock goes higher. Its value in stocks what americans want right now. Much more mad money ahead. Why focus in on one stock. Storm among the companies on the march behind the whole organic natural trend. Then dont box box in. I talk to the ceo of how the Company Continues to innovate. Plus making sure your portfolio is in check when we play am i diversified . So i suggest you stick with cramer. 1in case you havent notified, some package just outperforming the broader averaging. Thing campbells soup, General Mills and hormel, all which have left the s p 500 in the dust. What gets me is they pantrystyle packaged Food Companies have secularly challenged food categories. Theyve been trying to peddle fatty and salty stuff at a times when americans want to eat more healthful. But to paint the countries with that broad a brush would be way too glib. The fact that they dominate the center aisle have been transforming themselves via savvy acquisitions, and in the process they transform what. Of us eat and made their stocks pretty great. Consider how hard that campbells soup, General Mills and hormel have worked to brand themselves as organic. Lets start with campbells soup, currently less than a dollar off its alltime highs. One of the most aggressive buyer of natural and organic brands in the past few years. They picked up bolthouse farms. A provider of fresh carrots, Premium Beverages and salad dressin dressings. I them their salad dressings. The idea was to expand the Healthy Drinks franchise beyond v8 while giving them a foot did hold in the Healthy Snack face. Then they bought plum organics. That was for an undisclosed sum. At the time it was the number two purveyor of the baby food and number four baby food brandt overall. If they cant have the millennial, this deal ensured theyll have the strong mindshare with the children of the millennials. Finally last june the exude snapped up Garden Fresh Gourmet. They make the number one look with hummus, dips and tortilla chips. This was to give them another platform to complement the bolthouse farms dual. Deal. The soup that you can keep eating year after Nuclear Apocalypse or a Zombie Apocalypse for that matter, campbells soup has been trying to rebrand itself for fresh and organic natural foods, the kind of things that the modernday consumer actually likes. Denise morrison understands she needs to give people what they want, and she has the scale to roll them out all over the country. This is not your parents campbells soup. How about General Mills . Less than a buck off its highs. Again, we have seen a major move toward a natural and organic, starting when they paid 820 million to acquire annies in september of 2014. In a deal that nearly doubled the companys natural and organic portfolio. Then last summer, General Mills committed to removes artificial flavors and covering from all of its cereals. Why dont we show whats known as a s. O. T. , a sound on tape of what happened here . Half the people that we interview say could you please ease off on artificial colors and flavors . We heard them. Were listening to our consumers, renovating, changing these products to make sure theyre contemporary. At the same time theyre making them more glutenfree. I say thats an extra mile they are going. What youre getting basically is instead of ooh youre getting ahh [ laughter ] i told you the show was interactive. Then General Mills snapped up epic provisions, a rapidly growing premium have you seen these bars . These are epic, in flavors like bison bacon cranberry and beef habanero, and pulled porcupine apple. Another interview from the ceo gives more exposure to sports and hiking shops. These are fab, right . Well, well wait until the commercial. We have no greenroom food today. Lets not forget about hormel, the company most commonly associated with spam, the ultimate in preser