Week. I think its important to get in the machine and do precisely that. Why . We are way to quick to call the end of the world in this business and we almost invariably fail to acknowledge the sheer resilience of this amazing market. Including today dow inching up 18 points, s p advancing. 20 . Nasdaq gaining. 30 . Hallelujah during this week in 2015, we were assailed by a combination of fears that led to a decline of nearly 2,000 dow points oer just six straight trading days. 17,545 down to dow 15,666. Including one day where we shed more than 1,000 points. Before an afternoon rebound trimmed the decline to a heart pounding 588 decline. It was a stunning meltdown back then. Go back to the darkest days of the Great Recession of 2008 to find a worse stretch. For those who dont remember, there was so much going wrong all at once it was hard to comprehend. First the chinese stock market was plain collapsed in a way that totally freaked us out. The communist government lost control of stocks o s over a frenzied period of speculation. The shanghai composite plunged to 2,965. After its already hideous fall from 5,178 earlier that spring. Back then we feared china was experiencing the great the Economic Growth decelerating from 7 down to 6 . The house of pain. At the same time, we were just starting to fathom the enormity of lower oil prices. In fact, during that awful week, oil broke down below 40 causing investors to tremble about the 300 billion in debt that the Oil Companies owed to banks and public markets. Suddenly we were playing the guessing game of which major Oil Companies would slash their dividend. On the way, of course, to defaulting on all of their debts. The house of pain. In the midst of all this on the friday before the thousandpoint decline, an important Federal Reserve official, james bullard, gave an interview on satellite radio of all things where he seemed to be making the case for september rate hike. His comments were widely view as out of touch, way too sanguine about the fragile state of the economy. Raising rates right into a chineseled crash of epic proportions. Verified by the plummeting price of crude. Boo. I are remember being on the floor of the exchange that horrendous monday, for squawk on the street and after theres the monday after the interview from friday, i was watching stocks actually opening down 10, 15, 20 points. Now, i tried to calm people down by saying its not the end of the world but i was drowned out by the chicken littles who seem to surface on cue whenever the market is plummeting. I made the case of all things, completely nuts dor snuts, do s. I was quickly dismissed. The face of the inevitable collapse weve all been waiting and some have been hoping for. Take a look at whats happened since then. I dont just mean how the dow rallied so hard. Were now up nearly more than a thousand points from the tw beginning of the last years big selloff. First the chinese starock marke never really meant much lower than it did. Sure, chinas government pretty much mandated stock prices stop declining but it got the job done. Chinese officials were talking about investigating sellers and arresting those who would short stocks. Of course, we heard the constant refrain that these measures couldnt last. No government is big enough to beat the invisible hand on of the market, right . Not right. Some governments have the ability to be able to do it. This one. How about the iron fist of a Totalitarian Communist Party that controls every aspect of government, every part of the apparatus from the courts to the prosecutors to the jails to the executions handed out to whi whitecollar criminals. Yep, in china, stock market had finally met its match. Oh, and the chinese slowdown we were so scared of, turns out 6 gdp growth is a heck of a lot better than nothing which is what nearly every other economy in the world was giving you. The great chinese stock market crash came to an end just when we thought it was beginning. What about oil . 40 a barrel wasnt catastrophic after at, neither was 30. Cash strapped Oil Companies were able to use the stock market to raise money to cover their bills while they worked to lower the break even cost. A year later, plenty of oil company in this country are making decent money at prices only a few bucks higher than they were a year ago. No Major Oil Producer went broke. In fact, as the decline continued, opportunistic investors who jumped into buy, buy, buy. The oil stock offerings they used to be able to liquidate their Balance Sheets to make them a little more liquid so they didnt get in trouble, those people made out like bandits. Heres the way i look at it. Communism saved the chinese stock market, but capitalism, capitalism saved the Oil Companies and the fed, it did nothing. Did nothing in september when janet yellen got together with her colleagues, she looked at the stock market, figured it out, cautioned the markets were too fragile to handle a rate hike. Day stayed on hold. Subsequently, they did tighten a few months later. The stock market took a hiccup. Lets save that for another day. The fact is the worst day of the stretch did indeed mark the bottom and all that was for naught. I mention all this now because no matter who seems to happen, no matter what data we get, what successes weve seen from the economy, or from individual companies, we still act as if the world is about to end at any moment. Consider today. We just got the strongest new home Sales Numbers since 2007. At last, going back to levels we havent seen since the Great Recession. We just came through a remarkably good earnings season. It was. We saw Revenue Growth particularly from international companies, some which are getting their best numbers from europe. Last year we only had a few generals that went by the name of f. A. N. G. Facebook, amazon, netflix, google. Now that we hit alltime highs in the nasdaq composite and the dre breadth is staggering. You name it. All we heard about last year was the narrowness of the nasdaq rally. How many times do you hear people say the broad nature of this one . Do you hear anyone hearing . See anyone clapping . Its almost like no one believes the move is real even as the methodical resilient way this market advanced is textbook bullish. I offer no apologies about that judgment. In fact, if i feel like i dont point it out, nobody will. The incentives of this business make it difficult to be bullish in public. No one cares when a bear gets it wrong, but Say Something bullish ahead of a big decline and those youtube clips haunt you forever. Once again, were faced with what some are calling an apocalypse now situation with janet yellen speaking friday. We know there are plenty of bears just waiting to wave the end of the world flag the moment she says anything hawkish. If yellen mentions putting a rate hike on the table in september, its entirely possible, well with talking about how ugly next monday will be, not unlike the monday from a year ago. Heres the bottom line. I promise you, if that next end of the world call occurs, im going to take out the chart on what happened last year at this time, the breakdown of the crash of 2015 and remind you that three months later, were pretty much right back to where we started. And while we did revisit the ugly levels of last august again in february, it was merely one more fabulous buying opportunity along the way to record highs. Nick in florida. Nick . Are. Caller booyah, jim. Chipotle has been stuck in a rut. The Company Keeps buying that stock. Its hard to abandon. Chipotle, when their own Company Shows tremendous the company also shows profitability. What to do . My colleague, bruce, at realmoney. Com, just did work on chipotle on the chart. I know the chart is horrible, the samestore sales are terrible right now. Everyone knows that. I said you have to wait 18 months since the last incident until we have a comeback. Have we waited those 18 months yet . No. Dont get too excited until we put that time between us. Rick in illinois. Rick . Caller jim, thanks for taking my call. Of course. Caller i really appreciate you having our backs. I used to feel like an outsider but not anymore. Thank you. Caller im a longtime viewer and proud member of action alerts. Ohhing fabulous. Caller my question is about crm. The stock was climbing to 82 recently, they received a downgrade while at the same time ibm announced a sevenyear agreement for Cloud Services with workday. Jim, my question is, is the fundment l landscape changing for crm or competition increasing . Workday and crm are very close colleagues. I didnt think the ibm really did affect them. Thank you for taking action alerts, the companion to my charitable trust. Workday, i am concerned. I saw it downgrade the other day. Some are saying sales force has a softer quarter. I have no evidence thats the case. Jay in new jersey. Jay . Caller hey, jim, how are you . I am good. How about you . Caller im awesome. I watched the olympics, you do a fantastic job, man. Thank you. Caller okay. Im excited to notice mcdonalds at the current levels. Now i understand that a few analysts have been bearish on the restaurant stocks, but the changes that mcdonalds are bring to their menu, do you think its time to or do you expect more Downside Risk . Mcdonalds yields 3 . A lot of people feel Steve Easterbrook is out of bullets, h he already played the breakfast all day card. I think the stock could trade down to the 110 region but if it gets there, pull the trigger. Now listen to me, chicken little, the sky is not falling. Remember, the wall street ecochamber can drown out the loudest voices of reason when the calls for catastrophe begin. Dont forget your history. Ill be here to remind you. On mad money, shares of best buy are roaring today. One found an answer. Well reveal it to you. Then my exclusive with the company that gave us everything from cheerios to the pillsbury dough boy and wheaties. Ive got the ceo. Summer blockbuster season is here. How do you profit from all the movies you want to see . Forget picking the winning flick. I got a different way to play it. Stick with cramer. Announcer dont miss a second of mad money. Follow jimcramer on twitter. Have a question . Tweet cramer, madtweets. Send jim an email to madmoney cnbc. Com or give us a call at 1800743cnbc. Miss something . Head to madmoney. Cnbc. Com. To buy that trp . P . O . Gv all right. Look. Like i told you last night, its time to stop all that handwringing about the decline and fall of bricks and Mortar Retail or the death of the consumer. Im a big believer in skepticism, but its possible at times to be too skeptical. Time and again weve seen investors write off the American Consumer betting retail sales are about to collapse only to be shocked when many of those same retailers produce stellar numbers like we saw this past earnings season. Enough of the emotional roller coaster. Sure our economy isnt growing as fast as wed like. Youve heard that. Wa weve had darn good solid growth for years. People have money to spend. Nearly everyone was acting like the consumer somehow vanished into thin air. Does that mean people have suddenly started shopping again . I think the more likely explanation is the consumer never really went away in the first place. Just got more picky. Just wanted to shop where she could get her stuff quickly. We let our fears overwhelm our common sense. Plenty of retail erilers still their problems, looking at you, target and macys. Like todays rocket launch from best buy after truly blockbuster quarter. I think thats a very good sign for the stock market as a whole. Remember the United States is a service economy. So retails very important. Twothirds of the gdp. Tonight were going off the charts with bob lang, founder of explosiveoptions net and behind the street. Coms trifecta stocks newsletter. The recent strength in the Group Suggests the u. S. Economy may be more robust than it appears so why dont we start off by looking at the daily chart of the spider s p retail etf. Symbol xrt. Its the one a lot of people follow. They like to get short ore long it. Its made up of the largest names in the sector. First of all lang likes how the retail etf made a wshaped bottom pattern in may and june. Okay . Thats a big spring board to the recent rally. A shallow pullback earlier this month. You can see that. It turned o out to be a perfect buying opportunity. This is the textbook definition of a food looking chart. Keep this in mind if you see this pattern. At the beginning of august the srt tested its 200 day moving average. Okay, thats the red line. Its fwn roaring ever since. Its made a socalled golden cross, the shorter term 50 day, thats the blue, actually moves above the 200 day moving average. Thats an incredibly bullish pattern that was just a couple of weeks ago and the retail etf is within 10 of its alltime highs. That was set last year. Last week the xrt traded sideways consolidating its recent gains. We like that. Its possible this is a nice little pause before the next leg of the big rally. Okay. That said. While the s p retail etf is useful for taking the industrys temperature, regular viewers like you know im not a fan of sectorbased etfs. I prefer to pick the best of the best. Go for best rather than owning everything in a group from the good, bad, to the ugly. Lets focus, narrow focus, to standout individual companies in the retail space. For example, one of my absolute favorite companies, get this, nike. This is nikes daily chart. This stock had been in the doghouse going relentlessly lower from midmarch to late june as the shutdown of sports authority, one of their major u. S. Distributors, caused a hiccup in their business and everybody elses in this industry. Ever since nike reported a healthy quarter at the end of june, stocks been working its way higher albeit in stages. Plus the rio olympics that preempted my time slot for the last two weeks. But basically one continuous nike. We recently heard very good things from both foot locker, what a great Conference Call that was, and dicks. Also great. They sell aen ton of nike. What does lang think of this chart . Well, they just added nike to the street. Coms trifecta stock fort polio lang helps run. Hes obviously a fan. Why . First the stock had a powerful move higher just last week. This was really fantastic. This was after the fabulous foot locker quarter. Big Money Managers are once again adding to positions in this fabulous senior growth stock. Second, theres the moving average, we call that the indicator and technicians use that to detect changes in the stocks trajerajectory before t happen. With nike, it gave you whats known as a bullish crossover where the black line crosses above the red one. Right there. Thats the bullish crossover. You know what, thats one of the most reliably positive things you can get. Lang thinks this one could have a lot more upside. Wow. This is a big dow stock. How much . Okay. The stocks been testing its ceiling of resistance at the 200 day and 200 day again is always the red. Okay . And its 59 and change. Today nike broke out above that level. Now that its breaking out, lang thinks the stock could easily make its way up to 65. 10 gain. We wanted that, dont we . Lets go to a Department Store. Take a gander at the stock of nordstrom. All right . This was rated our top pick in the Department Store group on june 29th and up 15 bucks or 40 since then. Anyway. Now, after getting clobbered in april and may, nordstrom made that w were looking for, okay . Thats through the end of june. Ever since then the stock has been on a huge tear including a monster move after the company shot the lights out reporting a week and a half ago, talked about fashion, the anniversary, all good. Nor nordstrom is in the midst of a pendant pattern, that often sends stocks rocketing higher. It looks like a flag pole, sideways, creating what looks like a pennant. Once it catches its breath, it will two higher. This is an oscillator, it measures the level of buying or selling pressure there a stock. It just turned positive. I know it seems small but it does matter. Thats telling you big institutional Money Managers are buying nordstrom again and buys have the power to propel stocks through the stratosphere. The stock is facing resistance at 54 bucks. Once nordstrom breaks out above the ceiling, hes thinking old highs in the 70s. That would be something, right . Thought the consumer was dead, they werent shopping at nordstrom. Finally, even the gap, that had been a house of pain for years seems to be getting in on the bullish action. Look a the daily chart. Ever since it bottomed at may, it definitely did bottom, the gap stock has been churning its way higher. This is one of the cases where the chart doesnt align itself with the fundamentals. How the actual business is doing. Last week, just last week gap reported an in line quarter and cut its guidance. While the stock initially went down hard, buyers started picking it up. I thought i lost my mind, but i bought a really nice swimsuit at the gap in rome. Yeah. Like 9 bucks or euros or whatever. Now its broken out to even higher levels. We havent seen these levels since april. Lang likes the gap likes that the gap made a higher high on very heavy volume. Theres a spike in volume. Okay . That matters, too. You mean one of the things were looking at here is basically a stock everyones given up on. I like that. Money flow. Gotten positive. That mean the big boys are buying this one. Mack d. Bullish indicator. Thats something we havent seen. A lot going for it. Now, look, gaps chart, lang thinks it could be a tough one for it to break through its ceiling. Where it runs out of gas. Jump into the gap rather than falling there. Heres the bottom line. After spending months of worrying about the decline of the consumer and death of the shopping mall, retail is suddenly back in style on the wall street fashion show. On twitter everyone thinks its amazing im willing to go out there and say this. Look at this. The chart, interneted by bob lang, suggests nike and nordstrom could have a lot more room to run. You have my blessing to both of them. Theyre terrific companies. The fact that a lagger like gap can be a winner in this market