Performing dow component over that time. So the big question for apple investors right now is, doubling down on retail enough to reboot this struggling stock . Kick off the discussion with Brian Sullivan and michelle ka russ russocabrera. Theres sliding glass doors, 6k video screen and the eyes probably cant pick up. Trees planted along its Customer Support section inside. Theres also a public plaza open 24 hours a day. Free wifi and live music. Apple retail chief says it is not about evolving store design. But creating a community for customers and visitors. But as sounds nice. Sounds gorgeous as tyler mentioned, should apple bet big on retail instead of focusing on the next big product is . Joining us is contributor jan niffen and john fortt and january, what do you think of this move . Apple is good at retail. Good enough move . Its not like they cant do both, right . Its the next great store and they have to have the next great new store and now they look like a microsoft store, right . Microsoft is opening stores. So they need something that keeps them the best store in the moll, highest productivity, most visited store in the mall. Most dollars square foot in the country. Nobody else in the mall drives the volumes that apple does and they want it to stay that way. Every mall in america wants an apple store. And they need to keep cutting edge on the store so i like what theyre doing. Do i think its enough . No. Whens enough is the next new great product, right . I have an iphone, an ipad. I write on an mac air. I didnt buy a watch. Now what . Yeah. Now what . Lets ask jessica out there. Obviously, the buzz is working because were leading the show with this story. But do you believe this will create enough of a real buzz to do anything meaningful for apple . Its not just about having a new store and a sexy brand and apple needs to keep updating the brand image, as well. But im struck by things in this store like an Enterprise Center to try to Sell Companies on the apple products and a boardroomlike area. I think its a practical move, as well, indicates apple needs to sell their products into new markets. And so, again, not going to be a game changer for the company. But a good practical step if they get into selling bigger products like tv and tvs and hardware. Theyre also gone to need more space so they really do need to transform their retail footprint. If needs to become a when, doesnt it . Judge it differently. What they have done with their huge cash hoard is bought into locations iconic and others cant afford to be in. 5th avenue store, its a landmark and a tourist destination. The same in grand central. Thats what they have done locationwise in San Francisco but the store itself was not that impressive. It was one of the first. Now they have upgraded it for tourists just to experience it. Is it going to shift the tide of apple sales overall . No. But it could shift share of wallet and the amount of other things agree with everything you said except it seems like an awfully expensive proposition just to get tourists to come in and take photographs. It is not like theyre capital constrained. Yeah. Its not like they are and, and this is a real tangible advantage that they have that they need to maintain. And so, especially as they move into services, if they can show people how the experience works, get people talking about, oh hey, look, on social media heres where i was. Keep the halo in the family. People loving it loving it more does matter. Will you play music in the apple store as a member of a band yourself . Yes. And thrown out. I wont be invited. Jon and jessica stay around. I didnt know you were in a band. In kentucky in the 90s. Long time ago. Jan in a bit here. Lets chat about the potential value of a yahoo takeout. New reports inform bids for yahoo coming in at 2 billion to 3 billion. David faber said that may be low. Do you think its 2 billion to 3 billion . I think and what sources are saying is this is a negotiation. Bids are due. People are posturing. Aol is sold to verizon for more than 4 billion. Its really hard to imagine yahoo s going to be less. So i just dont believe those prices right now. Okay. So yeah. I want to compare it to twitter mean ear im sure viewers take exception and bear with me for a second. Twitter has fewer than half the number of active users as yahoo claims and one half the revenue and twitters revenue is slowing and a market value of 10 billion saying one of the Companies May be grossly mispriced. Your thoughts . So comps are hard. The problem with yahoo right now is momentum. Not only is revenue not growing, but its hemorrhaging users. We had a story about huge declines of usage across all its properties and tech is a momentum game. Twitters stuck but not as stuck as why hoo and bidders anxious right now because theres so many questions over the company. Whats going the happen to the softbank deal . How real are the synergies for a buyer like verizon . And so, theres a whole different set of issues with yahoo but i think, you know, you can say the same of twitter, too. Comps are basically hard and right now its a negotiation. Sure. Basically will verizon bid up for it . You know, negotiation, what they should have done way back when, jon . Microsoft wanted to buy them. For 30 ugh, ugh, ugh whats microsoft saying, woof. Did we dodge that bullet. Holy smokes how things can turn. What do you think about the valuation here . They caught the nokia bullet right in the gut. I think jessicas exactly right about the difference of twitter and yahoo . I mean, twitter, yes, the users not growing but revenue has been. The team doing a good job. Figure theres some ways to exploit data ways they havent before. Yahoo on the other hand, that cow is milked. They have all kinds of ways to make money, probably milked yahoo mail too much. When email just really wasnt the way to go revenuewise anymore. Is it valuable for companies that needs users and eyeballs . That is it, right . Isnt that the whole game . Forget about twitter then. Groupon. Not exactly knocking the cover off the ball. Has a market valuation, a market cap, jessica, 1. 9 billion. You tell me yahoo may be worth 100 million more than groupon . Exactly why do you believe these prices right now. I think, look, this is a tense negotiation. I think the bidders continue to be anxious about whens beneath the hood at yahoo too. You have actist vary holders and seeing this play out and i think the numbers suggest maybe we wont see a deal or maybe have to see a different kind of deal, too. The saga is far from over. Yeah. It is a saga. Soap opera. So focused on yahoo mail. What about yahoo female instead . Yahoo female is where the the female customer so sully. So sully. Exactly what he was thinking. Apologizing to the viewers. Conversion is complete, michelle. Thank you, tyler. All right, folks. Thank you very much. When i find the camera ill talk to you. Yahoo is lower today but the overall tech sector moving to the upside. There is the green that you see in the nasdaq 100. Theres a lot of it there. Only seven stocks is that right . Seven stocks negative right now. In the entire nasdaq 100 as you focus down on some of them. Todays gains are pulling the nasdaq out of a correction. It had been down more than 10 for another time since its most recent high. Puts it back in the black for the week and the nasdaq dodging a fiveweek skid. Something it hasnt happened since way back in 2011. Chip makers, biggest winners on the nasdaq right now. Applied materials up top. I believe thats micron in number two spot. Lam, broadcom. More on the rally in the chips. The chips arent down. The chips are up. Well have more on that later in the show. Brian . News alert for the energy market. It oes time for the weekly rig counts and the counts coming in unchanged compared to a week ago. 318 rigs. The first time in nine weeks by the way that Oil Rig Counts have not fallen. We are still, though, down 341 compared to a year ago and lost last couple of weeks and we had 1,851 rigs gas and oil, 1,500 in 80 two years ago. Now what . 40 to 50 Jobs Associated with each rig. Those are jobs coming off. In a year. Lowest ever recorded data basically. Wow. Still ahead, hitting housing. We have new numbers showing that the spring selling season is in full bloom. Plus, do you want a brand spanking new tesla model 3 . All you got to do is go to work for a North Carolinabased company and theyll give you one. Youre going to hear from that entreprene entrepreneur. Why he is doing it when power lunch rolls on. Welcome back. Im tyler matheson. Fresh numbers showing the spring housing season in full bloom. Lets get to diana olich with more. How are you . Reporter no question, theres plenty of demand for housing and even a little bit more firsttime buyer demand than lately and pushed existing home sales in april higher by 1. 7 for the month, up 6 from a year ago and these numbers would be stronger were it not for a lack of homes for sale. Inventory is down close to 4 from a year ago and that is pushing prices higher. Take a look at the inventory by price range. It is way down, right where we need it in the most for those entry level buyers. Median home price in april 232,500. Up 6 from a year ago and realtors say that the gains in prices reareaccelerating. That doesnt mean that the sky is the moon for the sellers. Case in point, right here. Homes in the d. C. Neighborhood selling in days. This one was likely priced too high. Back to you guys. Thanks very much. Lets pick it up there with budge husky. Ceo of Coldwell Banker real estate. You have the window pain suit memo for thedy. Looking sharp. Diana has been talking for real i site ms like years now about the shortage of inventory. Do you see that in selected markets or nationally . Number one. An why is that . Well, of course, theres a shortage of inventory at the present time and part of the overall story of housing is the underlying economic drivers are creating demand for housing and its a great story but it would be a greater story if the inventory was there. Why isnt there . First of which, we know that part of it is the inability to see the moveup market. Individuals owning homes know its a great time to sell and questioning where theyre going to move next. We havent seen the level of new Construction Activity and starting to come back. Shifting from the rental market and then Single Family and we have a long way to go to reach the levels of historically. People feel a little locked in to their house in other words . They dont know where to go if they like the town theyre in. Will i have the money to move up . With all this, thats correct, we are seeing an increase in the number of new listings on the market and we have seen that on Coldwell Banker year over year. Demand is so strong, total inventory levels are declining in many cases. Are you encouraged by that slight uptick in the firsttime home buyers . I am. Not to historic levels of 40 , uptick indicates people are returning to market. We see household formation strong within the last 12 months and a lot of individuals are moving into rentals and getting them there, its twostage recovery an moufing into a home of their own. Do you think that slightly higher Interest Rates are going to cause some people to get off the fence and jump in . Always has. As you know, and any increase are going to be nominal as we know and not an impediment to continued recover. Thank you very much. Good to see you. Thank you. Great to see you. Coming up, an employer trying to attract workers offering a tesla why not just pay them more money . Well ask him. Plus power pitch. A startup dishing up a new super food. Its a vegetable more nutritious than kale. But will the panel eat it up . How are you using branding to differentiate yourself . What are you going to do to attract consumers that might not know about this . Stay tuned to find out. Olay total effects a skin transformation that rivals the leading Department Store moisturizer. Revives skin to fight 7 signs of aging. With olay, you age less, so you can be ageless. Olay. Ageless. Welcome back to power lunch. Time for todays power pitch. This is where one entrepreneur gets 60 seconds to convince a panel of expert it is startup has what it takes to be the next big thing. Hi, im lisa curtis and founder and ceo of cooley cooley. I began to feel mall nourished of beans and rice and someone told me about maringa. Its more nutritious than kale a and. I started to eat it and made me feel better and i introduced this amazing new super food to the u. S. Market and doing so, help to improve nutrition for women in west africa. Americans say that the number one diet change to make is more vegetables into the diet. But not everyone has time to stop and eat a salad. This green energy shots, powder and super food bars is a convenient and affordable way for americans to get their greens on the go. Its sold over Million Dollars worth of products and we Just Launched nationwide with whole foods. We are excited to capitalize on our first to market advantage and make it the new kale. Welcome to the power pitch. You just saw lisas pitch. Now lets meet the panel. Alease sha a board member of the new york angels, advises and invests in over 40 startups. And nir, he founded uprise ventures, focus there on early stage startups with several natural Food Investments in the portfolio. Also with us is kelly and angel investor. She mentors over 30 startups an founder of see jane invest, a company focused on womenowned businesses. Welcome all. All right. What do you think, alicia . Lisa, great delivery. I loved how you talked about your own background, the social purpose and also the traction youve had so far. I would have liked the hear a little bit more about competitive differentiation and also how youre getting the word out so ill give you a bplus. Now, on the competitive front, i understand there are other products with moringa out there. How do you differentiate yourself . Anyone can sell a product online and the Quality Control standards really arent there compared to whats sold in retail. This is the First Company to sell the products in Retail Stores nationwide and the first to develop a brand around the super food and we have the highest quality and most socially responsible on the market. Your thoughts . The pitch is well rounded and covered the major elements. The whole Foods Partnership is great but hard and expensive to build in whole foods or natural channel. What are the plans to beyond expand to conventional grocery . In july were launching with two Major Grocery stores. We havent announced them yet but theyre on the conventional side and you will see the products in even more stores nationwide. Kelly . I thought this was a really interesting pitch, love that its in the social impact space. I wanted to hear more an i have to say i didnt know moringa before the pitch. What will you do to attract consumers like me and why its better for them and they should choose at the store . We do a lot of store education, so if you walk into any store in america, youll start to see more and more people out there sampling our products. We also do a lot in terms of educating the store personnel so that they can educate the customers for us. Alicia . In the supply chain, your sourcing ingredients from womenowned farming cooperatives. How do you ensure that they can grow with you, soo too . We haven credible partnerships so were working with the Clinton Foundation and other foundations, International Development agencies to work with more womens coops and help them grow and scale as we grow. The current product assortment is broad. How do you think about a broad assortment versus limited focused product strategy . I think when you look at other companies that have acai of chia seed, they focus on the ingredient. We think of our shots and our bars for people to try moringa before they get to the green earthy stuff to add to the smoothie. Lets hear from the panel. Alicia . Building a new food company is incredibly hard and i have invested directly in the space. With that said, theres so much i like about this company. You have a great entrepreneur with traction in places like whole foods and partnerships with thicks of the Clinton Foundation. I also really love the social purpose and also just how much heart shes put into this company and its building on Health Trends so im definitely in. Nir, in or out . I like that the company has a compelling ingreed yept story, strong early traction. Can she expand outside of whole foods and perform well in the conventional channel or mass market channel . Im in. Kelly . I have also invested in the Consumer Food space and everything that i see shows she is right on track and everything she needs to do weps a niche food like this, starting in whole foods and go to a broader audience. I see a lot of great things happening and so im in. Okay. Lisa, what is your reaction . Wow thank you all so much im thrilled. I think ten years nobody heard of quinoa or chia i hope that everyone will have heard of moringa. Thank you to lisa and our panel. Thats todays power pitch. Kale is big. The new kale the new kale i just got the old kale. Dont talk about the ca cafeteria like that. Are you in or out on kuli kuli . For more on power pitch, go to powerlunch. Cnbc. Com. One day the market reacts to the fed. The next it shrugs it off. How can you make money no matter what happens . Tesla raising nearly 2 billion to build more cars faster. But will its suppliers be able to keep up . All that and much more coming up on power lunch. Life insurance automobile insurance i spent 20 years active duty they still refer to me as Gunnery Sergeant when i call being a usaa member because of my service in the military to pass that on to my kids something that makes me happy my name is roger zapata and im a usaa member for life. Usaa. We know what it means to serve. Get an insurance quote and see why 92 of our members plan to stay for life. Our cosmetics line was a hit. The orders were rushing in. I could feel our deadlines racing towards us. We didnt need a loan. We needed shortterm funding fast. Building 18 homes in 4 ½ mont