access to digital services like apple pay. >> huge lines in the metro now had to find cash. >> translator: i'm so used to having my apple laptop, phone, earbuds and watch. if i lose it all, i will be very disappointing. >> apple joining companies pulling out of russia completely or scaling back operations, seeking to punish vladimir putin and his country far beyond the battlefield. >> essentially a new iron curtain is going up around russia right now and it's becoming more isolated than at any moment since the soviet union collapsed. >> reporter: the ford motor company is winding down operations in russia. exxonmobil is pulling out of its last major oil and gas project in russia and pledging not to invest in new developments there. bp and shell say they'll get out of their russian businesses, taking hits of billions of dollars to their balance sheets. american express is terminating