for single out in some way? >> some parents might be concerned about their child being labelled. >> and they should be. >> if you went in and they said, oh, you know, littlejohn any is having problems in school paying attention and that's because he's callous and unemotional. as opposed to going in and saying you're doing a great job. his diet's improved. we checked out this biomarker. it turns out that he's got a little bit too much dopamine in his right cortex and that's indicative of impulse control problems. i want you to go through this therapy for a couple of weeks, come back and see me. i don't think that's as overwhelming. >> for that to happen, people, all people, doctors, patients and the wider community, need to begin to think about mental illness differently. >> help us move this awareness wave. >> that's going to take the type of long-term community education avielle's parents support, and it's going to take money and a lot of it. >> we think with around $10