switch your car insurance to geico and we could help you save on boat and motorcycle insurance too. other insurance companies are green with envy. oh, no, no, no...i'm sorry, but this is all wrong? i would never say that. writer: well what would you say? gecko: well i'd probably emphasize the savings. ya know...lose that green with envy bit. rubbish. it's just a reference about my complexion. writer: but the focus groups thought that the... gecko: focus groups. geico doesn't use focus groups. uhh...excuse me. no one told me we were using focus groups. vo: geico. fifteen minutes could save you fifteen percent or more on car insurance. >> announcer: you never know when, but thieves can steal your identity and turn your life upside down. >> hi. >> hi. you know, i can save you 15% today if you open up a charge card account with us. >> you just read my mind. >> announcer: just one little piece of information and they can open bogus accounts, stealing your credit, your money and ruining your reputation. that's why you need lifelock to relentlessly protect what matters most... [beeping...] helping stop crooks before