>> there was this stuff, the special chocolate. >> yeah. >> which pretty much is what we're here to look at. >> yes. absolutely. >> where it comes from, what's involved. >> eric ate some of chris's chocolate and heard about these wild cacao trees he was sourcing in peru and promptly got me involved in this business. >> i'm a rather famous guy and i never cared about desserts. you on the other hand, eat chocolate everyday? >> everyday. >> so here we are, three men and a chocolate bar. good thing for the world or exploitive opportunism, yet to be determined. what do i, after all, know about chocolate. next to freaking nothing. >> like oliver twist. >> yes. we used to do it like that in the orphanage. treamed. a quarter million tweeters are tweeting. and 900 million dollars are changing hands online. that's why hp built a new kind of server.