this is why i'm asking. where is the point of diminishing returns? >> many teachers who don't drink, but awamori is intrinsic to the okinawan culture. >> right. >> most enjoy awamori as part of their lifestyle, the same way karate is part of our lifestyle. they're saying, please eat. less talking, more eating. >> sashimi of, well, let's just say it's an animal you like. >> this is horse meat. >> horse? all right. good. and this? >> neigh. >> goat.