the magic moment is when a viewer says, take me over there and two seconds later we do it. >> reporter: let's periscope. >> this goes to all my followers. i can syndicate to twitter if i want to. i hit start. i'm now live. >> reporter: how do you grow a company based on these kind of moments that are on live streaming? >> stepping into someone's shoes and seeing what's happening right now, who wouldn't want to experience that as it's unfolding. this is kevin