what's been spent in ads by other candidates. you look at the debates, and 23 million viewers are tuning into cnn debates. we'll see if you guys can top that on december 15th when you have the next debate. you know, you look at donald trump, he gives live speeches places and cable networks carry them live for 30 minutes at a time which dwarfs the value of a 30-second television ad. and we're seeing the candidate deliver his message unfiltered, unscripted, sit-down interviews. this is much more valuable to a candidate than the presentation of a 30-second ad, and donald trump frankly has ben a genius in obtaining that time and using it to his great benefit. >> scottie, i want to get your quick take. another headline has to do with the second tier here. this new fight that we're seeing between rubio and ted cruz. this is, i think, the fight to watch going forward. i think we can all agree on that. we're already kind of seeing that and been trying to make distinctions amongst each other. cruz in a new interview trying