they're not socially acceptable anymore, we know that these attitudes exist and they've been fired up and affirmed by some quarters of the internet, by some people in our politics, where people feel emboldened. that's not necessarily true of jon gruden. it's a whole witch's brew of stuff that's out there. but at the same time it isn't just members of marginalized groups who are offended by this. i'd like to believe that it's the majority of white americans who do not feel this way and do not want this to be the tone of our sports or of our culture. i like that demaurice said by some. now, we can guess as to what some means, 10%, 20%. i don't know. but it sure as hell isn't everybody and i sure as hell hope it isn't the majority. >> listen, but sports, especially football, it runs deep in our culture. someone from the s.e.c. from down south, lsu, we groom people to become college and nfl football players there.