and trucks. i was mighty. and then one day, the gears stopped turning. but i am still here. and i believe i will rise again. >> all right. that was walmart, mike rowe, very dramatic ad there. walmart is committing to buying $250 billion worth of american products over the next ten years. well, critics say that commitment just isn't enough. mike rowe, the author of the new book called "profoundly disconnected" joins me right now. how do you defend walmart? first of all, it's a pleasure meeting you. >> likewise. >> watch you every saturday morning as i'm getting ready for work. >> your taste is impeccable. >> so how do you defend what walmart is doing, and the working class guy, i'm sure you never thought you would be in the middle of this. >> actually, you know, "dirty