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College of the Ozarks hosted the Work Ethic Forum with Mike Rowe, executive producer and host, bestselling author, podcaster, and CEO of mikeroweWORKS Foundation, on March 28, 2023. Rowe spent half of the day touring a handful of over 100 campus workstations, including The Fruitcake & Jelly Kitchen, The W. Alton Jones Dairy, and The Print Shop. Later that evening at the Work Ethic Forum, Rowe participated in a student-led question and answer session regarding the importance and relevance of work.

The man who is not afraid to get dirty, Mike Rowe, entertains audiences with historical facts behind famous people you did not know in his new show, “The Story Behind the Story.”  

And trucks. i was mighty. and then one day, the gears stopped turning. but i am still here. and i believe i will rise again. >> all right. that was walmart, mike rowe, very dramatic ad there. walmart is committing to buying $250 billion worth of american products over the next ten years. well, critics say that commitment just isn't enough. mike rowe, the author of the new book called "profoundly disconnected" joins me right now. how do you defend walmart? first of all, it's a pleasure meeting you. >> likewise. >> watch you every saturday morning as i'm getting ready for work. >> your taste is ...

>> right. >> and jobs, by the way. all this comes down to work force development. that's what i meant before by two separate conversation. now we get to have the conversation about is that a good job or bad job? is that something i would do? is that something i feel -- or we can say, wow. you know what? now symptoms and causes are in the right order. we're creating an opportunity. those jobs can be filled. then we can have the next conversation. >> this has been a great conversation. once again, he's got a great book out that does benefit his organization called "profoundly disconnected." it's...

Bridges become slippery and ice is on trees. >> let's be honest, steve, you saved him. >> maria, thank you very much. >> mike, you know him from "dirty jobs." he's got a new book out called "profoundly disconnected." if you notice on the title, it's got pro and con highlighted. >> thank you. >> you referred to it as a one-page book and in the book, you refer to it as a fake book. >> true. yeah. both of those things are true. mostly it's a fund-raiser. among the various things 2003 is try and raise money and awareness around the steel trades, so we award work ethic, scholarships and run what we...