than the mileage you claim every year. >> or you buy a lot of beer. >> you know, with the cards you swipe when you go to the store, there was cases in there where people were saying, i don't want the store to know how much liquor i'm buying. >> here's how i see it. thank you, ftc, you're lovely and adorable, will do this recommendation and pass it to congress who will bicker like mad because there will be a lobby that comes forward. this is a multibillion dollar industry. this data mine. major organizations will come in and say, this is our free speech. this is our right to commerce. how can you treat us any differently than, say, bloomingdale's, when they send us freebies online? >> it's a valid counterargument. this is the time consumers need to stand up and say no, i don't want this stuff, i don't want you to know where i shop online, i don't want you to know my dream vacation. i do want some privacy in the age of internet. i'm happy for the discounts but i do still want my privacy. >> i want the unsubscribe button