whatever the movie costs. you've got the cost of the distribution. you've got the cost of any lawsuits that will come from employees. probably not too much on that side of it. you've got the reputational damage. sony headquarters in tokyo, they will be circling -- they are circling the wagons as they try to work out where to put this into the sony empire. this debacle. sony has had many problems in terms of its televisions. in terms of its various hardwares. in terms of all -- every aspect of the sony empire, the largest level, has been in trouble. and spe was one of the less bad areas. i mean it's a relative phrase. its wasn't as bad as some of the technology. >> as the others. >> now we're talking a serious amount of money and we'll see the numbers when we get the results. >> if someone is watching right now thinking it's big, but this is one company, why such a big fuss over one company, one