happened before the next round of tariffs expected in a few weeks, consumers will not see a major increase in prices this holiday season. the national retail federation also estimates this holiday season shoppers will spend between $728 and $731 billion. retail spending already topped $4 billion for online sales on thanksgiving day alone. a new record. and a huge chunk of those were made directly on smartphones. more than 38% higher than last year. but still some shoppers braved the long lines and crowds. >> we got to go ahead and put on some skates. then we'll skate to more stores so nobody will beat us to the items. >> and the line is here going through the curves. >> reporter: best buy's ceo cory barry. >> welcome. good luck. >> reporter: welcoming shoppers