its genius program based to choose songs which is in your itunes library. now, here's the problem with all this, there's no game changing category, busting product announcement expected. no iwatch, no apple tv set and not even a new iphone to do duke it out with the samsung galaxy s4. that's what is worrying some investors.ple is not offering. i think apple shares have seen better days. in the premarket up slightly. but you look at how apple has been performing over this past year. shares down 17%. sitting at $114 a share. just to give you some perspective. the data iphone 5 was unveiled and shares at $696. this is interesting to watch when these announcements are made we'll see how investors think. >> alison kosik reporting live