or at least i think it is morning. on the other side of the world it can be hard to tell sometimes. i've been awake for hours, ready to hit the road and see what chung moon has lined up for us as we leave seoul behind. our first stop for an exclusive tasting. >> soju is a clear liquor made from rice and one of the best-selling spirits in the world, even though it is not easy to find outside of korea. some people are looking to change that, including this guy. >> i got this made before i actually decided to launch my own brand.