>> this is a moment that doesn't get much attention in the story of marilyn but it's revealing. >> i wanted my mother's maiden name because i felt that rightfully was my name and true things rarely get into circulation. >> the fact she chose monroe showed she wanted agency and control over her image right from the very beginning. >> it's not only her name that gets the hollywood treatment. >> every studio had a series of publicity men that we'd called flacks, who were out promoting the star. they made up stories about them, they created opportunities to get their names in the papers. they were getting them publicized. >> and the flacks will create a rags to riches story of marilyn,