documentary critical of pro football's response to the problem of head injuries, but that ended last week when espn dropped out of the partnership. the sports channel cited a lack of editing control, but "the new york times" implied the nfl told espn to get out. joining me to discuss the implications in tampa, florida, kelly mcbride of the poynter institute, a lead writer for the poynter institute when it served as ombudsman for espn. before we get started, let's take a look at the statement released by espn. they said the decision to remove our branding was not a simultaneous of concerns about our separate business relationship with the nfl. as we have in the past, including as leechbt as sunday, we will continue to cover the c concussion story aggressively through our own reporting. now, is it possible that both stories about this could be true? >> oh, yeah, completely. i don't think they're mutually