to 81% and still rising. you wake up and if you're anything like me, you wake up and we start scrolling. all day long our phone addictions have taken hold. these addictions start at a young age. new platforms keep popping up changing the way we communicate and changing our sense of community from kick starter in 2010, twitch in 2011, apple news in 2015, tiktok in 2016. this decade was shaped and reshaped by big tech. amazon, apple, google, facebook. they're not big tech, they are man mouth, gargantuan technology companies. they sit between news outlets and you the viewer. that has caused tremendous kiss rupgs to the media business. as digital took hold, magazines went out of print. more and more newspapers closed up shop. thousands of beat reporters have lost their jobs but at the same