steven, why did newsguard need to exist? why did you need to launch this company? >> suppose you walk into a library and you see books and magazines arranged by whatever subject they cover. you can pick up the book and read the book jacket and you know who the publisher is who's financing it, you know who the author is, you get a little profile of the author and best of all there's a librarian who can explain to you this book is by an author with these credentials, this book is by a conservative or liberal author. imagine if you walked into the library and the only thing you saw were 2 trillion pieces of paper flying around the air. and you collect one out of the air and look at it and wrote it, you don't know who's financing it or what their credentials or or whether or not it's reliable, that's your internet. that's your facebook feed, twitter feed, that's your google search. so we created newsguard