human being, like, an amazing thing to watch happen. we have to put it in the broader context here which is the same forces that create the winners of capitalism also create a lot of inequality and how do billionaires take their winnings from capitalism and try to combat inequality, try to do amazing things for humanity. that's the tension that i think newsrooms need to dive into even more. >> to that point, nick, do you think branson is thinking about those factors, thinking about extreme inequality, is he thinking about how this looks, that billionaires are trying to leave the planet when the globe is getting hotter? do you think he's aware of that, or is this all good pr for him? >> i think that it's all good pr for him, but i think that he is -- rhetorically he's aware of it. this whole model you keep coming back about democratizing space.