important than income. so far, more than 400 american and other multinational firm ss have withdrawn or scaled back among them, delta and american, sports organizations like fifa. and car companies like gm andford, cuss lines, carnival, norwegian, netflix, airbnb, mcdonald's, coca-cola. that is all according to my next guest jeffrey sonnenfeld of yale. but sonnenfeld has identified what he calls a hall of shame. companies digging in, demanding exit, and another 48 who have chosen not to change their policy, among these, lg electronic, pirelli tires, subway sandwich shops.