it either makes no difference or actually makes them feel better. i think any parent watching this would intuitively understand if a teenager isn't feeling good about themselves, when they compare themselves to others, for a majority of the time it might maim them feel a bit worse. this is precisely why we do the research. we can't change human nature. human nature, of course, you always compare yourself to others, particularly those more fortunate than yourself, but we can change our product which is exactly what we're doing, of course. >> i want to get into that. i understand what you're saying. i have a folder here full of the research that you're talking about that was released, and i understand it is a minority of users. but these are vulnerable children. what are you doing to change that, to change the way that you operate your platform so that those minority, as small as they are, don't feel the way they feel when they use it?