he and woz came in. steve had long hair down his back. he had a ho chi minh beard. cutoffs. birkenstocks. wozniak was maybe a little upscale from that but not much. >> i used to like intel's advertising so i called them up one day and said, who does your advertising? they said regis mckenna. i said what's a regis mckenna? no, it's a person. >> wozniak had a technical article on the apple 2. nobody could read it. it was all the tangled jargon and so forth. i told him i'd have to rewrite it and he wasn't happy about that. he said no one's going to rewrite my stuff. i said, there's nothing i can do for you, so you might as well leave. >> steve called back and pretty much convinced me he would be the person we'd be dealing with and wozniak would be designing and building things which is the way it happens in most businesses. the engineers are more backroom and you work with either the entrepreneur or the marketing people.