>> ♪. ♪ ♪ . >> rappers weren't really doing it musically it was brilliant. what is the narrative of the 2000s? it's the backpack wearing work like mark zuckerberg who becomes a billionaire and kanye west was like that ♪, ♪ >> kanye was a rockstar but makes it safe for rappers to be vulnerable. >> it's positive rap, he's not cussing every other sentence and not talking about shooting people up. he's talking about real things >> what kanye does a bring in a new generation of hip hop and you can see the difference forward. ♪. ♪.