career to a rocket. >> we saw taylor swift become a huge sensation because of had he my space page posting her music on her page and look where she is now. >> by the end of that decade, artists would make their own music and put it on my space and all of a sudden you can have a career. >> in the internet age it's become a do it yourself operation. hang your star on youtube and see how brightly it shines. >> ♪. ♪. ♪ >> justin bieber was the first of the youtube kids, using the tools of the internet to do an end run around the traditional industry. ♪. ♪. baby, baby, baby. >> the 2000s, music industry was undergoing a massive shift with all of the technological change and fact that the price of music