a lot of it is -- it allows too much distance. like, what our band is about is about breaking down distance. >> bruce was all about credibility and intelligence and integrity. so, how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. ♪ you can't start a fire without a spark ♪ >> he ends up doing essentially an in-concert video starring a then-unknown courtney cox. it's like this weird re-creation of something that organically happens in a bruce springsteen concert. if there was an artist in the '80s who transcended the music video, he is the guy. he is the one guy who didn't actually need to do great music videos to still be a great artist. >> he is bruce springsteen. it was great music.