i want it labeled it's music. [ cheers and applause ] ♪ 1983, motown has this big tv special, mototown's 25th h anniversara. at thahat time "ththriller" it and "thriller" is doing well. but michael jackson couldn't get "billie jean" on mtv. ♪ she was m more like a beauty q queen ♪ ♪ from a movie scene ♪ lover: when the rest of the world was going crazy and he can't get on mtv -- michael jackson -- come on! ♪ [ crowd screaming ] graham: when he does that moonwalk, if you were sitting on the couch, by the end of it you were on the floor in front of the tv. you u couldn't b believe what you w were seeingng. quesestlove: i w would say t t the e moonwalk was really one of the first viral moments that affected rock history. the next week "thriller" started selling a million copies a week.