and intelligence and integrity. so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video? bruce is not going to be next to a winking model on a sailboat. ♪ can't s start a fire ♪ ♪ y you can't s start a fire withouout a spark k ♪ ♪ this s gun's for hihire ♪ he e ends up doioing, essentnt, a concert t video ststarring a t then unknowon coururteney cox.x. it's likike this weirdrd re-cren of something that organicalllly happenss at a a bruce sprpringsteen c co. ♪ b born in the usa ♪ if t there was a an artist in the ' '80s who transcscended the e music video, he'e's the guy.y. he i is the one e guy ththat didn't t actually need to o do great m music vids to stillll be a greaeat artis. he's brucece springsteteen. itit was great musicic. ♪ born n in the usa ♪