that. we have to live with that. but the reasons why we care are still there. i got a year left on my contract to my iphone 5. i want the 5s. they have done just enough to remain the best, to remain the most relevant, but we do need something new so they can remain long term dominant. >> but rocco, why no surprises? these big apple events never surprise us anymore. we basically know what they're going to present, but jobs didn't do that as you point out. he had the big reveal. why the end of the stage craft that worked so well? >> jake, you're spoiled. seriously. you're spoiled, i'm spoiled. i mean, the guy is a once in a generation figure, you know? i mean, i said in an article today on the street, jobs spoiled us and now i just have to accept that tim cook is probably the best foster father i'm ever going to have. and he will come up with something else. the pace is going to slow down because he is not a genius and