suck to a formula that worked and that i found to be a bit patronizing, exhausting, both as a consumer of magazines but also as an editorial staffer at them. and so when we started the site we thought we would give them the old critique. in terms of the sorpts of, like, fabrications or fibs that one finds in women's magazines, the cover lies are not the worst offenders. it's what's inside the magazine. a lot of women's magazines or media in general was selling us a phony bill of goods, especially women who i think are under more pressure than men are to look a certain way, to behave a certain way, to buy certain things. that's not to say men aren't under those pressures but i think that women see it a lot more and are marketed to more in that respect. >> you've said in the past that jezebel.com was founded as a reaction to a lack of quality content for women in magazines and online. that was six years ago. are things changing? >> i do see things changing. you know, i see cosmo, which was
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